FACEBOOK & INSTAGRAM
OCT. 2020 – CURRENT
AMPERNA ®
340% Increase in Sales
Impressions
ROAS (Return On Ad Spend)
Increase in Sales
AMPERNA ® is an Australian skincare brand that is quickly making a name for itself in the skincare industry.
Launched in 2016, AMPERNA ® has brought its sustainable skincare vision to life, bringing advanced probiotic skincare products to Australia and the world at large.
AMPERNA’s ® product range is made with natural ingredients that are suitable for all skin types, even the most sensitive skin.
When AMPERNA ® came to us, they were looking for help with their Social Media Advertising.
As a new business in the skincare industry, their challenge was twofold. First of all, they needed to build brand awareness and, secondly, get sales through the door, in what is an incredibly competitive online industry.
The quality of the product was clear from the outset. With an already established organic following and a loyal customer base, all from word of mouth and referrals, we needed to establish their brand as a clear competitor to pre-existing skincare brands, and exceed their sales goals.
We created a cross-channel social strategy that was aligned with AMPERNA's ® business goals and brand. This included video content, UGC and an E-Book dedicated to the brand's skincare philosophy.
To connect with consumers who has shown a clear interest in the skincare range, the remarketing campaign that gave AMPERNA ® a competitive edge and closed the funnel.
We implemented A/B tests across a range of video content, images and headlines to discover what resonated the most with online consumers.
Working with the campaign data, we generated key insights into AMPERNA’s ® target market and refined our strategy to get even better results.
LEAD NURTURING &
CONTENT MARKETING
One core facet of our digital strategy was to create a
value-centric eBook.
Capturing the heart and soul of the AMPERNA brand, while providing evidence-based skincare tips and hacks, The Probiotic Skincare Revolution acted as a lead generation tool and as a brand asset that could be repurposed for future use across a range of social channels.
In just 6 months, AMPERNA ® saw a 340% increase in sales and a 6X return on their advertising spend.
Not only that, but we also helped them build a loyal following of customers who are passionate about their brand. This kind of growth is only possible when you have a team of experts in your corner who knows how to execute a data-driven digital marketing strategy.
ROAS
INCREASE IN SALES
IMPRESSIONS
ABOUT US
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