340% INCREASE IN SALES AND 6X ROAS FOR ONE AUSSIE SKINCARE BRAND

Our Cross-Channel Strategy Boosted Brand Awareness and Sales by 6X

How we scaled facebook ads by 340% through social media advertising

DIGITAL CHANNEL

FACEBOOK & INSTAGRAM

DATE

OCT. 2020 – CURRENT

CLIENT

GROWTH

340% Increase in Sales

PERFORMANCE HIGHLIGHTS

Google Ad Impressions | PPC Advertising Case Study | Digital Marketing Agency Sydney

147,690

Impressions

Digital Marketing Goals | Digital Marketing Agency Sydney

6X

ROAS (Return On Ad Spend)

Ecommerce Icon | Social Media Ads | Evolving Digital

340%

Increase in Sales

THE CLIENT

AMPERNA ® is an Australian skincare brand that is quickly making a name for itself in the skincare industry.

Launched in 2016, AMPERNA ® has brought its sustainable skincare vision to life, bringing advanced probiotic skincare products to Australia and the world at large.

AMPERNA’s ® product range is made with natural ingredients that are suitable for all skin types, even the most sensitive skin.

AMPERNA

THE CHALLENGE

When AMPERNA ® came to us, they were looking for help with their Social Media Advertising.

As a new business in the skincare industry, their challenge was twofold. First of all, they needed to build brand awareness and, secondly, get sales through the door, in what is an incredibly competitive online industry.

The quality of the product was clear from the outset. With an already established organic following and a loyal customer base, all from word of mouth and referrals, we needed to establish their brand as a clear competitor to pre-existing skincare brands, and exceed their sales goals.

OUR END TO END DIGITAL STRATEGY

SOCIAL
MEDIA
STRATEGY

We created a cross-channel social strategy that was aligned with AMPERNA's ® business goals and brand. This included video content, UGC and an E-Book dedicated to the brand's skincare philosophy.

TARGETED REMARKETING CAMPAIGNS

To connect with consumers who has shown a clear interest in the skincare range, the remarketing campaign that gave AMPERNA ® a competitive edge and closed the funnel.

A/B TESTING CONTENT
ASSETS

We implemented A/B tests across a range of video content, images and headlines to discover what resonated the most with online consumers.


ONGOING
CAMPAIGN OPTIMISATION

Working with the campaign data, we generated key insights into AMPERNA’s ® target market and refined our strategy to get even better results.


THE RESULTS

In just 6 months, AMPERNA ® saw a 260% increase in sales and a 6X return on their advertising spend.

Not only that, but we also helped them build a loyal following of customers who are passionate about their brand. This kind of growth is only possible when you have a team of experts in your corner who knows how to execute a data-driven digital marketing strategy.

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