100% INCREASE IN CONVERSIONS FOR C3 EDUCATION

Laser focused geo-targeting took this Google Ads campaign to new heights

DIGITAL CHANNEL

PPC Ads

DATE

Aug – Oct 2018

CLIENT

C3 Education

GROWTH

100% Increase in Conversions

PERFORMANCE HIGHLIGHTS

Reduction in Cost Per Conversion

39%

Decrease in Cost Per Click

Increase in Click Through Rate | Growth Activation Solutions

85%

Increase in Click Through Rate

Increase in Conversions

100%

Increase in Conversions

THE CLIENT

C3 Education Group

C3 Education offers tutoring programs for primary and secondary school students across Australia.
With tutoring locations across Sydney, C3 Education also wanted to refine its location targeting to
connect with parents and students who were searching for their services in specific suburbs.

THE CHALLENGE

When we started working with C3 Education, they used Google Ads Express to manage their campaigns. However, they weren’t getting enough leads, and their location targeting process needed work.

They were in need of a digital agency that could not only improve their leads and location targeting but also help them improve conversion tracking and their overall Google Ads strategy.

OUR END TO END DIGITAL STRATEGY

GOOGLE ADS SET UP

We moved C3 Education’s account to Google Ads and set up refined keyword optimisation and geo-targeting strategy.


A/B SPLIT
TESTING

A/B Testing ad copy and landing page iterations allowed us to find out exactly what connected with students and parents alike improving the post-click experience.

ADVANCED TRACKING

We added call tracking to see which keywords, ads, and campaigns were triggering form completions and assessment bookings.

THE RESULTS

After in-depth keyword refining, enhanced location targeting and A/B Testing, our end-to-end Google Ads campaign restructure resulted in an astounding 100% increase in conversions.

With our 360° campaign revamp and optimisation activities, C3 Education was able to expand its reach with Google Ads like never before.

In just 3 months, we achieved the following results for C3 Education:

WHATS NEXT?

If you’re looking to improve your customer acquisition process, contact us today. We’ll be happy to help you develop a more comprehensive search campaign that will reach your target audience.

Ready to step up your Google Ads game?

Contact the experts at Evolving Digital. We can help you transform your Google Ad performance and ROI just like we did for C3 Education.

EVOLVING DIGITAL IS READY TO
HELP PUSH YOUR BUSINESS INTO 2022

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