798% INCREASE IN CONVERSIONS FOR CANBERRA PEST CONTROL

Our account revamp resulted in a 798% Increase in Conversions and a 91% decrease in Cost Per Conversion

Our account revamp resulted in a 798% Increase in Conversions and a 91% decrease in Cost Per Conversion for Canberra Pest Control.

DIGITAL CHANNEL

PPC Advertising

DATE

DEC 2018 – MAR 2019

CLIENT

Canberra Pest Control

PERFORMANCE HIGHLIGHTS

Increase in Click Through Rate | Growth Activation Solutions

798%

Increase in Conversions

Reduction in Cost Per Conversion

91%

Decrease in Cost Per Conversion

33%

Reduction in Ad Spend

THE CLIENT

Canberra Pest Control is an independent pest control company based in Canberra whose primary acquisition strategy is focused on Google Search Ads

Canberra Pest Google Ads Case Study | Google Ads Agency | Evolving Digital

THE CHALLENGE

Canberra Pest Control was spending an astounding 25,000 per month on Google Ads; however, the company’s conversion rate was low, and they weren’t generating nearly enough leads to justify the ad spend.

OUR END TO END DIGITAL STRATEGY

CAMPAIGN ANALYSIS & RESTRUCTURE

We reviewed historical data and identified the best-performing keywords. We then rebuilt the campaign structure with a core focus on keyword intent to improve quality score and ad relevancy.

EnHanced
AD COPY quality

We implemented new ad copy at the ad group level to better reflect search queries and service offering.



REFINED THE POST CLICK EXPERIENCE

We rematched ad groups and target keywords with the correct landing page to improve user experience and Google Ads quality score.


THE RESULTS

MoM BREAKDOWN

After 4 months of optimising and fine-tuning, we increased Canberra Pest Control’s conversion rate by 798%. Not only that, but we also managed to decrease their cost-per-conversion by 91%. With an abundance of high-quality leads, Canberra Pest Control can now focus on scaling its business without the need to increase its ad spend.

If your company is in a similar situation where you’re spending a large amount on Google Ads with little to no return, then don’t hesitate to reach out to us. 

EVOLVING DIGITAL IS READY TO
HELP PUSH YOUR BUSINESS INTO 2022

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