370% INCREASE IN ORGANIC REVENUE FOR LUXURY FASHION RETAILER, COSETTE

Top 10 organic rankings for global luxury branded keywords

Discover how we grew organic revenue by 370% for Cosette

DIGITAL CHANNEL

SEO

DATE

DEC, 2021 – FEB, 2022

CLIENT

GROWTH

370% Increase in Organic Revenue

PERFORMANCE HIGHLIGHTS

Ad Clicks Icon | Digital Marketing Agency Sydney | Evolving Digital

1458

Branded & Non Branded
Keywords on Page 1.

Google Ad Impressions | PPC Advertising Case Study | Digital Marketing Agency Sydney

950%

Increase in Website Visibility

Digital Marketing Goals | Digital Marketing Agency Sydney

370%

Increase in Organic Revenue

THE CLIENT

Cosette is an Australian luxury retailer that brings the world’s most loved designer brands directly to fashion lovers across Australia.

Stocking high-end labels such as Chanel, Dior, and Hermes, Cosette is the
go-to destination for certified designer fashion.

Cosette Logo | Digital Marketing Case Study

THE CHALLENGE

Despite having a strong offline customer base and 2 stores in Sydney, the luxury fashion retailer found it hard to establish a strong organic digital presence across Australia. In order to compete with larger, more well-established luxury fashion houses, Cosette needed to increase their online visibility and traffic in order to boost sales and revenue.

The online luxury fashion market is a highly competitive one, with well-established brands such as Net-a-Porter, Matches Fashion, and Mytheresa dominating the space. In order to compete with these giants, Cosette needed to find a way to increase their online visibility and traffic, in order to boost sales and revenue.

OUR END TO END DIGITAL STRATEGY

360° KEYWORD STRATEGY

We implemented a targeted SEO strategy that would help the luxury retailer to rank for high-value market segment keywords and branded keywords and to improve their organic visibility.


INCREASE TRAFFIC AND SALES

To increase website traffic and conversions, we focused on a wide range of luxury, brand-related keywords. This helped consumers to find and purchase from the site easily while enhancing Cosette's SEO strategy.


OPTIMISED PRODUCT PAGES

We developed Cosette's product pages with value-centric, keyword optimised copy that provided browsers with relevant information on luxury brands and latest product drops.



OUR SEO SOLUTION

Just as we started SEO for Cosette, the pandemic brought with it unprecedented challenges, meaning instore sales went to zero, fast. It was a pivotal time for businesses to make the shift online, it also presented unique challenges.

With most other luxury fashion brands responding slowly to changes in online consumer behaviour, with our support, Cosette was positioned to seize the moment.

In order to increase Cosette’s organic reach, we implemented a targeted SEO strategy that would help the luxury retailer to rank for high-value market segment keywords and branded keywords and to improve their organic visibility

THE RESULTS

To increase website traffic and conversions, we focused on high-volume, luxury brand target keywords. This ensured that browsers searching for any number of high-end designer labels would be able to find and purchase from the site easily.

OUR GROWTH STRATEGY

PERFORMANCE DATA

Page 1 rankings for high-volume, luxury brand keywords

SEO Results for Cosette | SEO Agency Sydney | Evolving Digital

Page 1 Rankings for 2,161 Keywords

Search Engine Optimisation Results | SEO Agency Sydney

WHAT'S NEXT?

Not only did SEO increase Cosette’s online sales and organic visibility, it also helped Cosette future-proof their business,
solidifying a strong presence in the search engine landscape.

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HELP PUSH YOUR BUSINESS INTO 2022

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