HOW WE INCREASED CONVERSIONS BY 790% FOR ONE ECOMMERCE BRAND

See the strategy that helped Happy Way achieve a ROAS of 10:1

See the strategy that helped Happy Way achieve a ROAS of 10:1

DIGITAL CHANNEL

Google Shopping

BRAND

eCommerce

CLIENT

Happy Way

PERFORMANCE HIGHLIGHTS

Increase in Click Through Rate | Growth Activation Solutions

790%

Increase in Conversions

Reduction in Cost Per Conversion

86%

Decrease in Cost Per Conversion

1000%

Increase in Monthly Revenue

THE CLIENT

Organic and vegetarian protein powder manufacturer, Happy Way, had an incredible product loved by customers; however, their existing Google Shopping activities weren’t achieving the sales or results they desired.

THE CHALLENGE

The team at Evolving Digital conducted a full analysis of Happy Way’s Google Shopping campaign, revealing a number of issues that were holding the account back and preventing it from achieving its full potential.

  • The campaign wasn’t structured correctly, preventing effective bidding and optimisation.

  • There was a lack of negative keywords, meaning that the account was wasting valuable budget on irrelevant searches.

  • The core value of Happy Way as one of the leading organic and vegetarian protein powders on the market wasn’t being effectively communicated to potential customers.

 

Armed with these insights, we set about overhauling Happy Way’s Google Shopping account from the ground up.


OUR END TO END DIGITAL STRATEGY

CAMPAIGN ANALYSIS & RESTRUCTURE

We restructured the account with new ad groups, so it was organised around key product types and themes, making it easier to bid on relevant searches and optimise the campaigns effectively.

EnHanced
AD COPY quality

We A/B tested ad copy to make sure that all the core value propositions of Happy Way connected with consumers and reflected the Happy Way product and brand.

CONVERSION TRACKING

We made sure that the campaign was set up to track key conversions so that we could effectively optimise the account for the best ROI.

CAMPAIGN OPTIMISATION

We refined the negative keyword list to make sure that Happy Way's budget was only being spent on searches that were relevant to their products.

THE RESULTS

After implementing these changes, we’re proud to say that Happy Way achieved some incredible results.

In just 6 months, we achieved: 

And the best part is that these results are sustainable and have continued to grow month on month since we implement the changes.

MoM BREAKDOWN

If your PPC campaigns aren’t performing as well as they should be, get in touch with the team at Evolving Digital. We’ll conduct a full analysis of your campaign and give you a detailed report of what needs to change to get the results you desire.

Contact us today to learn more about how we can help you grow your business online.

EVOLVING DIGITAL IS READY TO
HELP PUSH YOUR BUSINESS INTO 2022

GET TO KNOW US

OUR RECENT SHOWCASE OF WORK