Google Shopping & Google Ads
eCommerce
Happy Way
Increase in Conversions
Decrease in Cost Per Conversion
Increase in Monthly Revenue
Organic and vegetarian protein powder manufacturer, Happy Way, had an incredible product loved by customers; however, their existing Google Shopping activities weren’t achieving the sales or results they desired.
The team at Evolving Digital conducted a full analysis of Happy Way’s Google Shopping campaign, revealing a number of issues that were holding the account back and preventing it from achieving its full potential.
Armed with these insights, we set about overhauling Happy Way’s Google Shopping account from the ground up.
We restructured the account with new ad groups, so it was organised around key product types and themes, making it easier to bid on relevant searches and optimise the campaigns effectively.
We A/B tested ad copy to make sure that all the core value propositions of Happy Way connected with consumers and reflected the Happy Way product and brand.
We made sure that the campaign was set up to track key conversions so that we could effectively optimise the account for the best ROI.
We refined the negative keyword list to make sure that Happy Way's budget was only being spent on searches that were relevant to their products.
After implementing these changes, we’re proud to say that Happy Way achieved some incredible results.
In just 6 months, we achieved:
And the best part is that these results are sustainable and have continued to grow month on month since we implemented the changes.
95% Reduction in Cost Per Conversion
8600% Increase in Conversions
175% Increase in Monthly Spend
Improved Conversion Rate by 532% with Destination Relevancy Strategy
➡️ 61% Reduction in Cost Per Conversion
➡️ 266% Increase in Conversions
➡️ 124% Increase in Click Through Rate
➡️ 58% Reduction in Cost Per Conversion
➡️ 124% Increase in Conversions
➡️ 500% Increase in Click Through Rate
If your PPC campaigns aren’t performing as well as they should be, get in touch with the team at Evolving Digital. We’ll conduct a full analysis of your campaign and give you a detailed report of what needs to change to get the results you desire.
Contact us today to learn more about how we can help you grow your business online.
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