125X ROAS FOR MOULIN ROUGE – THE MUSICAL

A CROSS-CHANNEL DIGITAL STRATEGY GAVE AN OUTSTANDING PERFORMANCE

DIGITAL CHANNEL

PPC Ads

DATE

DEC, 2021 – FEB, 2022

CLIENT

Moulin Rouge – The Musical 

GROWTH

125X ROAS

PERFORMANCE HIGHLIGHTS

Ad Clicks Icon | Digital Marketing Agency Sydney | Evolving Digital

276,039

Highly Engaged Clicks

Google Ad Impressions | PPC Advertising Case Study | Digital Marketing Agency Sydney

17,645,842

Impressions

Digital Marketing Goals | Digital Marketing Agency Sydney

125X

ROAS (Return on Ad Spend)

THE CLIENT

Moulin Rouge – The Musical

With limited show screening times across Sydney and Melbourne and unprecedented demand, we knew that a cross-channel digital strategy was going to be crucial in driving awareness and increasing ticket sales for a performance we all get excited for: Moulin Rouge – The Musical.

THE CHALLENGE

Facing widespread lockdowns, a pandemic forcing everyone indoors, and traditional media campaigns not having the reach they once did, we needed to support and amplify customers wherever they were.

We developed a digital funnel that moved across YouTube, Display, Search and Social Media (the creme de la creme of the PPC Suite) and that provided highly-engaging ads to browsers on the go. 

With such high demand for tickets, we also knew that we had to be strategic in our targeting to make sure that we achieved the highest ROI and ROAS possible.

Moulin Rouge The Musical Digital Marketing Campaign | Facebook Ads | Evolving Digital

OUR END TO END DIGITAL STRATEGY

B2B MARKETING STRATEGY

The corporate world is a different beast to B2C marketing.
We utilised our knowledge to create a bespoke strategy for SEG that would get them in front of their target market.

TAILORED DIGITAL FUNNEL

Taking care of the post-click experience is essential for any lead gen campaign. We made sure that SEG’s pages were filled with strong copy and CTA’s that encouraged enquiries.

CROSS-CHANNEL STRATEGY

Targeting the entire customer journey, we served highly relevant ads across key touch points and all major digital channels.



THE RESULTS

The Moulin Rouge campaigns hit a marketing home run with an astounding 125X ROAS. Overall, our campaigns generated 17, 645, 842 impressions and 276, 039 clicks, driving huge awareness and ticket sales for the show.

Not to mention, they had peace of mind knowing that their Google Ads account and campaigns were optimised to reach the people looking for their services and maximise their return on investment (ROI).

EVOLVING DIGITAL IS READY TO
HELP PUSH YOUR BUSINESS INTO 2022

OUR RECENT SHOWCASE OF WORK