PPC Ads
FEB – JUL, 2018
Sane Event Group
100% Increase in Conversions
Decrease in Cost Per Conversions
Reduction in Monthly Ad Spend
Increase in Conversions
Sane Event Group (SEG) is a B2B corporate event management company that provides corporate event services.
Sane Event Group had an incredible B2B business model, but their marketing wasn’t hitting the mark and reaching the businesses that needed them. The corporate sector is a very competitive landscape and SEG was getting lost in the noise.
We implemented a lead generation campaign specifically designed for the competitive nature of the corporate sector.
Taking care of the post-click experience is essential for any lead gen campaign. We made sure that SEG’s pages were filled with strong copy and CTA’s that encouraged enquiries.
The corporate world is a different beast to B2C marketing. We utilised our knowledge to create a bespoke strategy for SEG that would get them in front of their target market.
Within 6 months of working together, SEG saw a 500% increase in Conversions, a 76% reduction in overall cost per conversion and a 54% reduction in ad spend.
With these results, they were able to generate the leads and sales they needed to sustain and grow their business.
Not to mention, they had peace of mind knowing that their Google Ads account and campaigns were optimised to reach the people looking for their services and maximise their return on investment (ROI).
In just 6 months, we achieved the following results for SEG:
If you’re looking for ways to improve your customer acquisition process, contact us today. We’ll be happy to help you develop a more comprehensive search campaign that will reach your target audience.
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Contact the experts at Evolving Digital. We can help you transform your Google Ad performance and ROI just like we did for Sane Event Group.
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