500% INCREASE IN CONVERSIONS FOR SANE EVENT GROUP

Connecting Sane Event Group (SEG) with Businesses across australia

DIGITAL CHANNEL

PPC Ads

DATE

FEB – JUL, 2018

CLIENT

Sane Event Group

GROWTH

100% Increase in Conversions

PERFORMANCE HIGHLIGHTS

Reduction in Cost Per Conversion

91%

Decrease in Cost Per Conversions

Reduction in Monthly Ad Spend

54%

Reduction in Monthly Ad Spend

Increase in Conversions

100%

Increase in Conversions

THE CLIENT

Sane Event Group (SEG) is a B2B corporate event management company that provides corporate event services.

THE CHALLENGE

Sane Event Group had an incredible B2B business model, but their marketing wasn’t hitting the mark and reaching the businesses that needed them. The corporate sector is a very competitive landscape and SEG was getting lost in the noise.

OUR END TO END DIGITAL STRATEGY

360° CAMPAIGN REVAMP

We implemented a lead generation campaign specifically designed for the competitive nature of the corporate sector.



Optimised Landing Pages

Taking care of the post-click experience is essential for any lead gen campaign. We made sure that SEG’s pages were filled with strong copy and CTA’s that encouraged enquiries.

B2B MARKETING STRATEGY

The corporate world is a different beast to B2C marketing. We utilised our knowledge to create a bespoke strategy for SEG that would get them in front of their target market.

THE RESULTS

Within 6 months of working together, SEG saw a 500% increase in Conversions, a 76% reduction in overall cost per conversion and a 54% reduction in ad spend.

With these results, they were able to generate the leads and sales they needed to sustain and grow their business.

Not to mention, they had peace of mind knowing that their Google Ads account and campaigns were optimised to reach the people looking for their services and maximise their return on investment (ROI).

In just 6 months, we achieved the following results for SEG:

WHATS NEXT?

If you’re looking for ways to improve your customer acquisition process, contact us today. We’ll be happy to help you develop a more comprehensive search campaign that will reach your target audience.

Ready to step up your Google Ads game?

Contact the experts at Evolving Digital. We can help you transform your Google Ad performance and ROI just like we did for Sane Event Group.

EVOLVING DIGITAL IS READY TO
HELP PUSH YOUR BUSINESS INTO 2022

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