PPC Ads
24th Mar 2021
Solar Naturally
1700% Conversion Rate Increase
Increase in Conversions MoM
Reduction in Cost Per Conversion
Increase in Conversions Rate
Solar Naturally are solar panel experts based in Western Australia that provides affordable solar energy solutions for homeowners and businesses.
Solar Naturally’s Google Ad campaigns weren’t delivering the results they needed in terms of lead volume and conversion rate. Not only that, their Cost per Conversion (CPC) was more than double what it should have been. In short, something had to change and fast – their digital marketing efforts weren’t sustainable.
After a thorough analysis of the campaign data, it was clear that a complete campaign restructure was necessary. We completely redesigned Solar Naturally’s digital campaigns from the ground up; this resulted in consistent conversion growth and lead quality.
An entirely new approach to strategy that incorporated target keywords with high purchase-intent
A full campaign restructure that met the unique needs of audiences based in different locations.
Development of new landing pages that improved brand positioning and post-click experience
With an enhanced campaign structure, keyword strategy and landing page redesign, we were able to increase Solar Naturally’s conversion rate and significantly reduce their Cost Per Conversion.
In just 6 months, we achieved the following results for Solar Naturally:
Overall, we are extremely proud of the work we have done for Solar Naturally. The campaign results speak for themselves!
If you are looking for help with your digital campaigns, we are here to help you achieve your digital marketing goals.
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