1700% INCREASE IN CONVERSIONS FOR SOLAR NATURALLY

A total campaign restructure and landing page revamp gave energy back to a dying campaign

Read how we grew month on month for Solar Naturally through SEM

DIGITAL CHANNEL

PPC Ads

DATE

24th Mar 2021

CLIENT

Solar Naturally

GROWTH

1700% Conversion Rate Increase

PERFORMANCE HIGHLIGHTS

Increase in Click Through Rate | Growth Activation Solutions

100%

Increase in Conversions MoM

Reduction in Cost Per Conversion

91%

Reduction in Cost Per Conversion

Increase in Conversions

1700%

Increase in Conversions Rate

THE CLIENT

Solar Naturally are solar panel experts based in Western Australia that provides affordable solar energy solutions for homeowners and businesses. 

Solar Naturally

THE CHALLENGE

Solar Naturally’s Google Ad campaigns weren’t delivering the results they needed in terms of lead volume and conversion rate. Not only that, their Cost per Conversion (CPC) was more than double what it should have been. In short, something had to change and fast – their digital marketing efforts weren’t sustainable.

After a thorough analysis of the campaign data, it was clear that a complete campaign restructure was necessary. We completely redesigned Solar Naturally’s digital campaigns from the ground up.

OUR END TO END DIGITAL STRATEGY

KEYWORD STRATEGY

An entirely new approach to strategy that incorporated target keywords with high purchase-intent

CAMPAIGN OPTIMISATION

A full campaign restructure that met the unique needs of audiences based in different locations.

LANDING PAGE REBOOT

Development of new landing pages that improved brand positioning and post-click experience

THE RESULTS

With an enhanced campaign structure, keyword strategy and landing page redesign, we were able to increase Solar Naturally’s conversion rate and significantly reduce their Cost Per Conversion.

In just 6 months, we achieved the following results for Solar Naturallywe achieved the following results for Solar Naturally:

Overall, we are extremely proud of the work we have done for Solar Naturally. The campaign results speak for themselves!

If you are looking for help with your digital campaigns, we are here to help you achieve your digital marketing goals.

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HELP PUSH YOUR BUSINESS INTO 2022

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