2,362 High-Intent Keywords on P1 for The Ticket Merchant

In the first 6 months, we increased organic traffic by 46%.
See where they’re at now!

See how we got 2,362 High-Intent Keywords on Page 1 of Google for The Ticket Merchant

DIGITAL CHANNEL

SEO

DATE

AUG 2020 – JUL 2021

CLIENT

The Ticket Merchant

GROWTH

2,362 High-Intent Keywords on Page 1 of Google

PERFORMANCE HIGHLIGHTS

46%

Increase in Organic Traffic

37%

Increase in New Users

2,362

Keywords on Page 1 of Google.

THE CLIENT

The Ticket Merchant is one of Australia’s largest independent boutique ticket sellers, specialising in Sports Tickets and Music Concert Tickets.

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THE CHALLENGE

Before COVID-19, The Ticket Merchant’s primary acquisition channel was from international partnerships and travel agents.
However, the unprecedented impact of the pandemic across the entertainment and travel industries saw these channels lose their standing almost overnight.

The Ticket Merchant needed to urgently find a new customer acquisition strategy that would allow them to continue operating and servicing their customers during this difficult time. They pivoted to SEO as an acquisition source to counter the significant loss in leads due to unprecedented challenges.

OUR END TO END DIGITAL STRATEGY

Conversion-focused Keyword Strategy

We reviewed the entire website and developed a conversion-orientated keyword strategy for The Ticket Merchant.
This keyword strategy was designed to increase traffic to the website and generate more sales leads for the business.


ON PAGE SEO & Content Optimisation

The next step was to review and optimise all the existing content on The Ticket Merchant’s website. This involved rewriting and adding new content and ensuring that all the pages were optimised and aligned with the conversion-focused keyword strategy.

Site-Wide Content
Strategy

We developed a cluster-focused content strategy that focused on sporting events and analysis of matches (as most music concerts were unable to run during 2020 & 2021).





Sport &
Media Backlink Strategy

We developed a highly relevant sport and media publication-focused backlink strategy to drive highly relevant backlinks and keyword-centric anchor text links.




THE RESULTS

After 6 months of working together, The Ticket Merchant received a 46% increase in organic traffic and a 37% Increase in New Users from Organic Traffic.

At the time of engaging us as their SEO Agency – The Ticket Merchant has 1,399 keywords on Page 1 of Google.

As of June 2021, 2, 362 High-Intent Keywords are on Page of Google for The Ticket Merchant

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