Increase in Organic Traffic and Page #1 Rankings for Lifestyle Retirement Village:
The Links
Increase in Organic Traffic and Page #1 Rankings for Lifestyle Retirement Village:
The Links
188.9% Increase in
Organic Traffic and Page #1 Rankings
Increase In Organic Traffic
Increase in Engaged Sessions
#1 Ranking for “Retirement Village South West Rocks”
Page 1 Rankings for High-Competition, Target Keywords
THE Client
The Links South West Rocks, a retirement lifestyle village in South West Rocks, faced a challenge in boosting its online visibility and competing against traditional retirement villages. While they offered amenities akin to traditional retirement villages, their focus on a lifestyle-oriented experience set them apart. The goal was to enhance search engine rankings for retirement-related terms and establish a dominant online presence in the lifestyle retirement space.
How we Did It
We conducted an in-depth audit to identify the most relevant keywords, setting the foundation for a robust SEO strategy tailored to The Links’ unique offering.
Key web pages were optimised and expanded to target high-impact keywords, ensuring content quality and relevance and new web pages such as ‘Retirement Villages vs. Lifestyle Villages’, and local SEO pages such as ‘Retirement Village Mid North Coast.’
We created a targeted cluster of value-driven blogs optimised for key terms like “over 55’s living,” “retirement village,” and “retirement living costs.” This not only supported our keyword strategy but also provided essential information reinforcing The Links’ topical authority in the retirement lifestyle, meeting E-E-A-T signals.
Results Deep Dive
188.9% Increase in Organic Traffic & 176.9% Increase in Engaged Sessions
Google Search Results
Bing Search Results
The results achieved for The Links South West Rocks demonstrate the power of a strategic, content-driven SEO approach. We successfully elevated The Links’ online presence by focusing on targeted keyword optimisation, comprehensive content development, and value-driven blog clusters, securing top rankings and driving significant organic traffic.
Check out our Marketing for Retirement Village guide.
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