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Pinterest Ads

Pinterest Advertising and Content Creation

Pinterest is one of the most powerful native advertising platforms available.

With its streamlined user interface that seamlessly matches promoted pins with the form and function of the Pinterest platform.

Competition is rife when taking your ads to Facebook or Google. As one of the highest growth social media platforms, Pinterest has made leaps forward in the race against Facebook and Google. With over 444 million active users, there’s a good chance your target market is among them (Influencer Marketing Hub, 2022).

Unlike other social media platforms, which function primarily as a social network, Pinterest is a marketplace where users are more likely to engage with ads and can be used to drive traffic to your website, increase brand awareness, or promote a product or service).

Pinterest’s effectiveness as an advertising tool lies in its specific focus on the browser.

 The Pinterest platform automatically generates pins and content directly related to their interests and activity, focusing on quality & relevant content over likes and personal profiles.

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CLIENTS

$25m

MEDIA SPEND

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KEYWORDS ON PAGE 1

965

CUPS OF
COFFEE

WE MAKE PINTEREST ADS WORK FOR YOU

DRive sales and build your brand

Pinterest was overshadowed by other social media networks regarding advertising in the past. This, however, is changing. Pinterest’s focus on quality content over quantity of posts and the growing popularity of the Pinterest platform means that businesses are starting to take to Pinterest now more than ever before.

In 2021, Pinterest ad campaigns generated 2.58 billion USD in ad revenue, which is only set to grow in 2022 (AdWeek, 2022). If you’re not already using Pinterest Ads, you’re missing out on a large portion of the digital marketing pie.

At Evolving Digital, we focus on providing our clients with the most effective and efficient PPC advertising solutions available. As Pinterest Ads specialists, we know how to use Pinterest to its full potential as an advertising platform for your business.

Get Started with a Pinterest Ads Campaign

Curious to gain an insight into Evolving Digital’s Pinterest ad management process?

We conduct a thorough analysis of your business and your current Pinterest advertising strategy. Once we clearly understand your goals and needs, we will create a custom Pinterest ad campaign plan for you.

Next, we will help you create the best possible ads for your business. We will help you design and create attractive and eye-catching pins, which will drive traffic to your website or product pages.

Once your Pinterest content is created, we will manage it for you across the social media platform, monitoring performance and making necessary adjustments to ensure your campaign achieves the desired results.

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WHY INVEST IN PINTEREST ADVERTISING WITH EVOLVING DIGITAL?

TAKE ADVANTAGE OF NATIVE ADVERTISING

Pinterest Icon | Pinterest Ads

Pinterest Ads are a form of native social media advertising. This means that promoted pins blend in with the rest of the content on Pinterest, making them less intrusive and more likely to be clicked on than traditional paid ads.

Pinterest’s native appearance makes it more likely to convert viewers into customers. Once a Pinterest user pins a paid Pinterest Ad, it will circulate as an organic pin throughout the Pinterest interface.

The more people who engage with your Pinterest Ads and save them to their boards – your ad gains greater traction with no additional ad spend, all while moving through Pinterest as an organic pin, building your brand exposure and setting you up for sales.

We have Pinterest advertising down to a science and can help you create an ad campaign that will achieve your desired results: more website traffic, more leads, or more sales.

Get started with Pinterest today with Sydney’s leading digital marketing agency, Evolving Digital.

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Pinterest Icon | Pinterest Ads

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PINTEREST AD CAMPAIGNS THAT MAKE AN IMPACT

Connect with Pinterest Users AROUND THE WORLD

Pinterest Advertising is a powerful tool that can be used to achieve a variety of business goals. Some of the most common Pinterest advertising goals are: 

  • Generating Leads
  • Increasing Website Traffic
  • Selling Products or Services
  • Increasing Brand Awareness

Our PPC and visual content creators will help you design ads that achieve your marketing goals. Harnessing Pinterest’s full potential as an advertising platform, our Pinterest Ads management services can help you achieve several unique benefits that traditional banner ads do not.

ACHIEVE MORE WITH PINTEREST ADVERTISING

Greater visibility

Pinterest Ads are more likely to be clicked on than traditional banner ads because they blend in with the rest of the content on Pinterest.

increased engagement

Once a paid Pinterest Ad is pinned by a Pinterest User, it will circulate as an organic pin throughout the Pinterest interface. This means that the more people who engage with your ads and save them to their boards - your ad gains greater traction with no additional ad spend, all while moving through Pinterest as an organic pin, building your brand exposure and setting you up for sales.

Lower cost

Pinterest Ads are a very affordable way to reach a large number of highly engaged online customers.

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PINTEREST ADVERTISING FAQs

FREQUENTLY ASKED QUESTIONS

Pinterest Ads are a way for businesses to promote their products or services on Pinterest. Ads on Pinterest can increase website traffic, generate leads, sell products or services, or increase brand awareness.

Pinterest content must be attractive, visually engaging and relevant to pinners if you want them to save your pins and engage with your brand. Pinterest Ads are a great way to reach a large audience with your marketing message

There is a range of Pinterest ad formats available to businesses advertising on Pinterest:

– Pinterest promoted pins: These are pins from your website or blog that have been promoted to appear in Pinterest search results and the home feed.

– Pinterest Rich Pins: These are pins that include additional information, such as price or product details.
– Pinterest carousel ads: Carousel ads allow you to showcase up to 5 images in a single ad format.

– Pinterest Collection ads: Collection ads are a new Pinterest ad format that allows you to showcase a group of products in a single ad.

– Pinterest video pins: These are pins that include a video thumbnail and play automatically when clicked.

Pinterest Shopping Ads: Pinterest shopping ads are a type of Rich Pin that includes information about the price and availability of the product.

Choosing Pinterest ad types depends on your campaign objective. If your campaign objective is to increase brand awareness, Pinterest carousel ads or video pins are a great option.

If you’re looking to sell products or services, Pinterest collection ads or shopping ads are your best bet.

Pinterest video ads are a great way to grab attention and stand out in the Pinterest feed, and video ads are more likely to be clicked on and watched than other ad formats.

You can also use video ads as story pins to tell a brand story or show off a new product.

Ads are a relatively new addition to Pinterest’s advertising options, but they’re quickly becoming one of the most popular.

Ads on Pinterest offer businesses an effective way to reach a large audience with their marketing message.

Through paid Pinterest campaigns, businesses can promote pins from their website or blog, increase website traffic, generate leads, or sell products or services.

Pinterest Ads are also a great way to increase brand awareness. If you’re looking for an effective way to reach a large audience with your marketing message.

Here are some Pinterest ad examples from different businesses:

– A retailer promoting a sale on women’s clothing

– A food blogger promoting a new recipe

– A travel company promoting a new destination

– An eCommerce store promoting a new product

If you want to create Pinterest promoted pins, you must create a Pinterest business page.

Targeting your ads to the right audience is essential for success. Pinterest allows you to target your ads by interests, keywords, demographics, and other factors.

You can also use Pinterest’s targeting options to exclude certain groups of people from seeing your ads.

Pinterest provides businesses a great way to reach a large audience with their marketing message. With Pinterest Ads, businesses can promote pins from their website or blog, increase website traffic, generate leads, or sell products or services.

Advertising on Pinterest is are also a great way to increase brand awareness. If you’re looking for an effective way to reach a large audience with your marketing message, Pinterest Ads are a great option.

To find the right target audience for your Pinterest Ads, you’ll need to know your business goals and what type of promoted pin you want to create. Once you know your goals, you can use Pinterest Ads Manager to find the right audience for your ads.

For example, if you want to increase brand awareness, you can target people who have interests related to your product or service.

If you’re looking to generate leads, you can target people interested in your product or service and who have also engaged with similar content on Pinterest.

Pinterest offers a variety of ad placement opportunities, including:

– Pinterest home page
– Pinterest search results
– Pinterest boards
– Pinterest pins

Each of these placements offers different opportunities and advantages for businesses.

For example, the Pinterest homepage is a great place to promote a new product or service, while Pinterest boards are a great place to promote a collection of pins.

Organic pins are pins that have not been promoted with Pinterest Ads but have been shared by pinners.

Pinterest does not guarantee that everyone who follows your Pinterest account will see all organic pins.

Story pins are pins that include a narrative or story in the caption.

Promoted Story pins can be used to create powerful brand narratives and tell your company’s story on Pinterest.

Pinterest users are more likely to save and engage with story pins than with other types of pins.

Pinterest SEO is the process of optimising your Pinterest profile and pins for the Pinterest search engine. By optimising your Pinterest content, you can make sure that your pins are more likely to appear in relevant search results and be seen by Pinterest users.

Pinterest SEO tips include using relevant keywords in your pin descriptions, adding keywords to your Pinterest profile, and using high-quality images for your pins.

The cost of a Pinterest campaign depends on your Pinterest campaign objectives and goals.

If your objective is to build brand awareness the key metric to look at is CPM (cost per thousand impressions) which should be around $2 – $5 per thousand impressions.

For traffic campaigns that require a more detailed approach to audience targeting and demographic parameters, the metric to look at is CPC (cost per conversion) which can range from $0.10 to $1.50 per conversion.

For conversion based objectives, such as sales or leads, the key metric to look at is CPA (cost per acquisition) which can range from $5 – $50+ per acquisition.  The cost of a Pinterest campaign will also vary depending on your targeting options, as well as the type of ad you create

For example, a standard Promoted Pin will cost less than an advertiser who chooses to use a rich media format or video

Additionally, if you are targeting a highly specific audience, your costs may be higher than if you were targeting a more general audience

The best way to determine the cost of your Pinterest campaign is to work with a Pinterest Specialist who can help you create and optimise your campaigns to reach your specific goals.

Yes, you can use social media content in Pinterest advertisements. However, be sure to make sure that your Pinterest content is interesting, visually engaging, and relevant to pinners if you want them to save your pins and engage with your brand. 

Pinterest allows businesses to target their ads to specific audiences.

Pinterest Targeting Parameters include:

– Gender
– Age
– Location
– Interests
– Devices

Pinterest shopping pins are promoted pins that include product information, such as price, product details, and a link to purchase the product.

Pinterest shoppers can use these pins to find products they’re interested in and make purchase decisions. 

Pinterest app pins are promoted pins that include a link to an app. Pinterest users can use these pins to download and install apps on their mobile devices. 

Creating a Pinterest ad is easy with Evolving Digital. We will work with you to create promoted pins tailored to your business goals and objectives.

We will also help you target your promoted pins to the right audience and make sure Pinterest users see them.

Similar to the Facebook pixel, A Pinterest pixel is a code placed on your website to track conversions, traffic, and other data from Pinterest users who visit your website.

Using the Pinterest pixel, you can track how well your Pinterest advertisements perform and make changes to improve your results

There are a few key things to keep in mind when creating a Pinterest Ad:

First, your ad should be eye-catching and visually appealing.

Make sure to use high-quality images that are relevant to your product or service.

Second, your ad should be concise and to the point.

Your headline should be clear and direct, and your description should be short and sweet.

Third, make sure your ad is relevant to your target audience.

Your ad should speak to the needs and interests of your target market, and it should be placed in front of them in a relevant context.

Finally, make sure your ad is properly tracked and monitored.

You should have a clear understanding of your goals and KPIs, and you should track your progress to ensure that your ad is performing well.

If you keep these things in mind, you’ll be well on your way to creating a successful Pinterest Ad campaign!

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