Pay Per Click, also known as PPC advertising, helps you get directly in front of a relevant, qualified audience interested in what you have to offer. A paid marketing campaign is one of the most powerful paid digital marketing strategies available for your business.
When paid ads are based on relevant keywords, targeted ad groups and user behaviour, you can get directly in front of the people that are proven to be looking for what you have to offer.
Different digital platforms have different audience targeting methods and processes. We help you find the platform ideally suited to your marketing goals, positioning your product or service right where it needs to be.
To make PPC marketing work for your business, we employ a combination of creativity and digital advertising know-how to create successful campaigns that are highly effective and designed to convert.
We understand how to use data to your advantage, and we’re constantly testing new strategies to stay ahead of the curve.
We’ll work with you to create a PPC campaign that not only drives high quality traffic to your website or online store, but also provides valuable insights into your customers’ behaviour.
Backed by data and fuelled by creativity, our PPC management experts put your ads in front of the right people at the right time, every time.
Google Ads is one of the most popular PPC strategies available because of its advanced targeting capabilities and extensive reach. With Google Ads, you can target people based on their Google search queries, where they are, and what type of device they are using.
Take advantage of one of the most popular social media advertising platforms in the world with Facebook advertising. With Facebook Ads, you can promote your products or services to the right people at the right time.
Google Shopping Ads are an easy way to connect with your customers when they’re actively shopping online. With Google Shopping Ads, your product photos, price and other important information appear right when customers are searching for your product.
YouTube ads are the most effective way to grow your brand, increase reach and sell your products or services. YouTube Ads is one of the most cost-efficient ways to get in front of new customers—and with over 1 billion users per month on YouTube, that’s a lot of potential, highly engaged customers.
Whether you are promoting a new product or service or looking to build your brand awareness, Pinterest Ads are an effective way to reach your target audience. Leverage the exposure and visibility of Pinterest for your brand by investing in a PPC marketing campaign on Pinterest .
Display campaigns (Display Ads) market your business services or products across a diverse range of websites and apps, also known as the Google Display Network. Display ads are less intrusive and are an excellent investment for product-based businesses.
81% of Instagram’s 1 billion active users use Instagram to research products and services. Pair this with a 50% conversion rate. Instagram is, without a doubt, one of the most powerful online advertising platforms available you can use to evolve your business or brand.
highly engaged clicks
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Decrease in Cost Per Conversions
Reduction in Monthly Ad Spend
increase in conversion
Decrease in Cost Per Click
Increase in Click Through Rate
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Increase in Conversions MoM
Reduction in Cost Per Conversion
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Our PPC strategies apply highly targeted tactics that help increase online sales. We’ll work with you to define your goals and target market so that every dollar spent on ads results in an increase in conversions and tangible results.
We’ll help you find the perfect blend of tactics—search, social and video—to reach people when they’re at different stages in their buying cycle. And we’ll ensure your entire social media marketing and paid ads strategy is destined for success with measurable targets and reporting, so you know exactly how each ad is performing.
As a leading digital agency, we know how to create ads that connect with your target audience. We’ll also provide the support you need to optimise your paid campaigns in real-time, ensuring that your ads always work hard for your business.
A PPC Agency is responsible for managing and executing a company’s pay-per-click (PPC) advertising campaigns. A successful PPC Agency will have experience managing multiple ad platforms, including Google AdWords, Bing Ads, and Facebook Ads.
The goal of a PPC Agency is to generate leads or sales for its clients through effective PPC campaigns. To do this, a PPC Agency will research the best keywords for their client’s industry, create ad copy that is relevant and targeted to their audience, and continuously monitor and optimise the campaign to ensure that it is performing well.
A PPC Agency such as Evolving Digital, will also help its clients to track their return on investment (ROI) from their PPC campaigns and provide recommendations on how to improve their results.
If you are interested in learning more about what a PPC Agency does, or if you are looking for a digital agency to manage your Pay Per Click Sydney campaigns, contact us today!
PPC Advertising is a form of online advertising where you pay for each time someone clicks on your ad. It’s a way to get your business in front of potential customers who are searching for what you offer.
PPC is a type of paid advertising, and SEO is a type of organic marketing.
Both are digital marketing strategies that help you to promote your products or services online.
The main difference between the PPC & SEO is that with PPC ads, you pay for every click, whereas with SEO, you invest time and effort into improving your website so that it appears higher in the search engine results pages (SERPs).
Other digital marketing services like SEO and Social Media Marketing can support your end-to-end digital marketing activities.
PPC ads are online ads that you pay for every time someone clicks on them.
With paid advertising, you can quickly promote your products or services to people who are looking for them online.
There are a wide range of digital platforms that offer paid search marketing such as Google, Facebook, Instagram, Pinterest, Linked In and many more.
Choosing the right digital marketing platform for your PPC campaign is essential for its success.
PPC ads work by targeting people who are already interested in what you sell or service on offer. We create an ad, choose keywords that relate to your product or service, and then specify where you want your ad to appear.
When someone searches for one of your targeted keywords on a search engine such as Google, your ad will show up next to the search results.
However, PPC campaigns are complex and require a detailed, end-to-end digital strategy. This strategy includes target market research, identifying relevant keywords, understanding search queries and formulating ad copy and developing a bidding strategy, as well as managing and optimising the campaign on an ongoing basis.
The main benefits of search advertising are that it is a very targeted form of marketing, and it delivers results quickly.
With paid search engine marketing, you can reach people when they are looking for what you sell, and you can measure the performance of your ads very easily. This makes it a very effective way to promote your products or services online.
There are a wide range of digital channels that allow for end-to-end PPC campaigns, which can help your business accomplish its specific goals.
Our job is to find the right mix of advertising platforms and tactics – including search engines, social media platforms, and video advertising – to reach people at different stages of the buying cycle.
You can also automate ad delivery to hundreds of sites across the web, so you’re always in front of potential customers when they’re looking for what you have to offer.
Dynamic search ads are a type of pay per click ad that automatically adjusts the text of your ad to match the content of the page that it’s displayed on.
Dynamic ads target people who have shown interest in your service or product, and they can be set up quickly and easily.
Your ad may appear at the top of the search results pages (SERP), but this is not guaranteed.
The position of your ad across the Google Display Network (GDN) depends on a number of factors, including the quality of your ad (quality score), the relevance of your keywords, and the amount that you are willing to pay per click (ad budget).
Ad extensions are a type of ad extension that allows you to add additional information to your ads, such as a phone number, location, or website address. This can help to make your ad more informative and engaging when it appears in search engines.
The quality of your landing page has a direct impact on the effectiveness of your ad campaign.
A well-designed, mobile responsive landing page will result in a higher conversion rate – that is, more people taking the desired action such as making a purchase or signing up for a newsletter.
Conversely, poor quality landing pages will result in a lower conversion rate and may even cause people to leave your site entirely.
Some of the latest Google Ads (Google Adwords) updates include:
– The ability to create responsive search ads
– The launch of new ad formats such as gallery ads
– Improvements to the location targeting options
– The introduction of smart bidding strategies
Contact us today for more information on these updates and how they can benefit your business.
As one of the leading digital agencies in Sydney, we offer a full suite of PPC management services. Whether you are looking for a social media campaign that boosts your online revenue or a display campaign to increase brand awareness and drive high quality traffic to your online store, our digital marketing team can help.
Our services include:
– Search Engine Marketing (SEM)
– PPC Management
– Social Media Marketing
– Web Design
– Display advertising
– Remarketing
– Conversion rate optimisation (CRO)
– Conversion tracking
If you are interested in learning more about how our services can help you achieve success and lead with a competitive advantage in the digital space, contact us today!
We offer a full suite of PPC services to help businesses achieve success in the digital space.
Offering PPC across all major social media marketing platforms such as Facebook, Instagram, Tik Tok, Pinterest, and LinkedIn. As well as Search Engine Marketing across the Google Ads Network, Microsoft Ads, and Yahoo Gemini.
Whether you are looking for a social media campaign that boosts your online revenue or a display campaign to increase brand awareness and drive high quality traffic to your online store, our digital marketing team can help.
The most common PPC campaign mistakes we see are: not enough keyword research, poor ad copy, insufficient landing page quality, inaccurate negative keywords, and unrealistic expectations.
Below are the most common PPC mistakes we see:
Finally, having unrealistic expectations is a mistake because it leads to disappointment and can cause you to give up on PPC altogether.
The conversion rate is the percentage of people who click on your ad and then go on to buy your product or service. It is important to measure the conversion rate of your ads so that you can determine how effective they are at generating sales or leads.
The conversion rate of your Pay Per Click campaign is the most important metric to track because it tells you how much money you are making for each person who clicks on your ad.
The average cost per click (CPC) is the amount that you pay each time someone clicks on your ad.
The CPC depends on a number of factors, including the cost of advertising on the chosen digital channel, the quality of your ad, and the competitiveness of your keywords.
There are a few things to consider when choosing the right PPC agency for your business.
Firstly, you need to make sure that the agency has experience managing campaigns on the ad platform that you want to use. For example, if you want to run a Google AdWords campaign, you will need to choose a PPC Agency that has experience managing Google AdWords campaigns.
Secondly, you need to make sure that they understand your business and your goals for the campaign.
The agency should take the time to learn about your company, your products or services, and your target audience before developing a campaign strategy.
Finally, you need to make sure that the digital agency you choose is transparent and honest about their fees and the results they expect to achieve for your campaign. A good digital marketing agency will be upfront about its costs and will provide you with a realistic estimate of the results you can expect from your campaign.
If you are looking for a reliable and transparent PPC Agency Sydney to manage your next campaign, contact us today.
Remarketing is a type of targeted Pay Per Click advertising strategy that allows you to show ads to people who have already visited your website or used your app.
It is a very effective way to keep your brand in front of potential customers and can increase the chances of them doing business with you.
A landing page is a specific web page that you send people to when they click on your ad.
Creating a landing page can help to increase the conversion rate of your ad campaign and improve your ROI.
Your landing page should be relevant to the content of your ad and contain a clear call to action, such as “buy now” or “sign up here”.
When advertising on the Google Ads platform, your quality score is impacted by landing page quality, so it is important to create high-quality pages for your ads.
You may need to create a range of landing pages to match the different types of pay per click ads that you are running. For example, if you are running a campaign for a new product, you may need a landing page that allows people to buy the product directly from your website.
If you are running a lead generation campaign, you may need a landing page with a sign-up form where people can leave their contact information.
The average cost per conversion (CPC) is the amount that you pay each time someone completes a desired action, such as making a purchase or filling out a form.
The CPC depends on a number of factors, including the cost of advertising on the chosen digital channel, the quality of your ad campaigns, and the competitiveness of your keywords.
There is no right or wrong answer to this question, and it depends on a number of factors, including your budget, your goals, and the competition in your industry.
If you have a limited budget, then starting with organic search engine marketing may be the best option. If you have a larger budget and you are looking for immediate results, then starting with PPC may be the better option.
For the best marketing results, a combination of both paid advertising and SEO is often recommended.
Sponsored links are a type of paid advertising that appears on the search engine results page (SERP).
Sponsored links are typically text-based ads that are relevant to the user’s search query. They are distinguishable from organic search results, which are the unpaid results that appear in the main body of the search queries.
Sponsored links are an effective way to increase your visibility on the SERP and can help to improve your click-through rate (CTR).
A lead is someone who has expressed an interest in your product or service, while a sale is someone who has actually purchased your product or service.
Converting leads into sales is the goal of any effective PPC campaign, and Pay Per Click advertising can be a very effective way to achieve this goal.
A successful PPC Campaign is one that generates leads or sales for your business while being cost-effective. To be cost-effective, a PPC Campaign must have a positive return on investment (ROI). This means that the revenue generated from the campaign must be greater than the cost of the campaign.
The campaign must be well-planned and expertly executed to generate a positive ROI. The right keywords need to be selected, the ad copy needs to be relevant and targeted, and the campaign must be continuously monitored and optimised.
Conversion tracking is the process of measuring, tracking, and analysing the conversion rate of your website or landing page. conversion rate is the percentage of visitors to your website or landing page who take the desired action, such as making a purchase or subscribing to a newsletter.
To track conversions, you need to install a piece of code on your website or landing page. This code is typically a small snippet of JavaScript that tracks the user’s activity and reports it back to the conversion tracking tool.
There are many different conversion tracking tools available, but the most popular one is Google Analytics.
If you are interested in learning more about how our Pay Per Click campaigns can help you achieve success and lead with a competitive advantage in the digital space, contact us today!
There are two ways to advertise with Google Maps: through the AdWords program and through the Google Maps API.
AdWords is a pay-per-click advertising program that allows you to place ads on Google.com and its partner websites. When someone clicks on your ad, they are taken to your website or landing page. You pay for each click, and your ad appears in the sponsored results section of the Google search results page.
The Google Maps API allows you to embed maps on your website or blog. You can add annotations, directions, and other interactive features to your map. If you have a location-based business, you can use the Maps API to show your customers where you are and how to get to you. You can also use the Maps API to create custom maps for your website or blog.
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