Capturing click-ready customers with Facebook Ads is a smart and straightforward way for your business to drive revenue while building your social media presence.
Facebook Ads can be cost-effective for businesses of all sizes, but they should also be supported by a savvy social media marketing strategy that helps drive qualified traffic to your site and inspires people to take action (i.e. click ads, form completion).
The art of making Facebook Ads work for your business is to target a highly relevant, engaged audience while consistently measuring campaign results and optimising your ads to improve performance.
With a custom digital strategy and scroll-stopping ad creative, you will be nothing but unstoppable.
Our team of Facebook Ad experts will craft your social ads to generate clicks, app instals, or page likes for your business – whatever it is you’re looking for, we’ll find the right Facebook audience for your campaign.
Convert engaged customers at every stage of the sales funnel with our Facebook Ads strategy. We will connect with your target audience based on their demographics, interests, and the actions they’re taking on your website.
Facebook Advertising has changed. It is no longer just a way to reach your customer base. It’s now also used as a tool for upselling, cross-selling and customer retention.
Evolving Digital has been helping businesses leverage this change. Our Facebook advertising specialists understand how to use the new ways of leveraging click ads, lookalike audiences and custom audiences to help generate results for your business.
As a leading Facebook Ad Agency, we know a thing or two about creating Facebook Ads with impact.
Our Facebook Advertising Services will help you:
Evolving Digital can help create a unique and custom Facebook advertising campaign for your business with our in-depth knowledge of digital marketing strategies.
We will work with you every step of the way to ensure that your Facebook Ads generate qualified traffic to your site and increase the lifetime value of each of your customers.
Evolving Digital has helped create and manage social media strategies for thousands of clients across Australia.
We understand what works in social media and what doesn’t.
We can help you develop or enhance your social strategy to improve the amount of traffic visiting your site, increase brand awareness within your industry, and start engaging with existing and potential customers.
Evolving Digital has helped many businesses leverage Facebook Ads to build their social media presence, attract new customers and nurture interest and engagement.
Our Facebook Ad specialists can help you effectively target an audience by demographics, interests and the actions they’re taking on your website (i.e., page views, downloads etc.).
Our Facebook Ad specialists can help you effectively target an audience by demographics, interests and the actions they’re taking on your website (i.e., page views, downloads etc.).
We will work with you to:
Facebook Ads have been one of the key factors in helping our clients succeed online by building their social media presence and generating clicks to their site, leading to qualified traffic for their business. Facebook advertising is an excellent way for businesses of all sizes to reach new customers.
Evolving Digital can help you with a Facebook advertising strategy that identifies custom audiences, dynamic ad creation and more to get results for your business.
We work for you, not Facebook. Our primary goal is to make your business more profitable through leveraging the advanced capabilities of Facebook Ads. With our experience in paid advertising (PPC),
we take care of all your online advertising so you can focus on closing leads and building your business.
Our Facebook Ad Managers will develop a custom strategy designed to help you get the most out of your investment and help your business stand out from the competition.
We believe that Facebook Advertising is an undeniably valuable investment for businesses big and small.
To get you where you need to be, we offer a full range of Facebook Ads Services from initial set-up and ongoing management of your campaigns to comprehensive reporting and account reviews.
highly engaged clicks
ROAS (Return on Ad Spend)
Decrease in Cost Per Conversions
Reduction in Monthly Ad Spend
increase in conversion
Decrease in Cost Per Click
Increase in Click Through Rate
Increase in Conversions
Increase in Conversions MoM
Reduction in Cost Per Conversion
Increase in Conversions Rate
Facebook ad campaign management is all about measuring results and optimising for success. It’s about having a clear campaign objective, strategised from start to finish, that makes an impact and drives performance. If you don’t know what you’re doing, your ads may end up costing you a lot of money without delivering any beneficial results.
Sure, some agencies will set up your campaigns for you, but the best digital agencies constantly test and optimise everything from ad budget, ad creative to your Facebook ad placement to ensure stellar performance.
Our team comprises certified Facebook ad specialists, seasoned social media marketers and digital marketing veterans who are perfectly placed to create solutions for growing businesses in any industry.
We’ve worked with local businesses looking to increase their internet presence by attracting more customers, established companies looking to expand their sales channels and global brands that need help cracking new markets.
We also know that a successful Facebook advertising strategy isn’t about throwing money at your webpage and hoping for the best or copying what other businesses are doing. It’s about knowing how to target potential customers on their preferred social platform, create custom ad copy, use compelling visuals and more.
From ad copy to creating custom audiences, selecting the best targeting parameters and gathering Facebook ads insights – we’re with you every step of the way to ensure that each dollar you spend helps your business grow.
Our goal is simple: drive qualified traffic to your business using stunning creative assets and laser-focused targeting while keeping costs low and ROI high.
We optimise your ad campaign for maximum profitability while delivering the most value to your existing and potential customers, from ad copy to identifying your highest-converting creative assets.
Our certified Facebook Ad specialists can help you develop targeted campaigns based on the interests and demographics of your potential customers.
We’ll create stunning visuals that get people clicking and strategically split test ads to find out what works best for your business.
Targeting your audience with Facebook ads has become increasingly complex, with IOS 14 .5 and the new app tracking transparency (ATT) policy changes.
But don’t worry, we’re here to help you navigate these changes and continue to reach your target audience on Facebook.
Our team of Facebook specialists will help you create targeted ad campaigns that reach the right people, at the right time, with the right message.
We’ll use interest targeting, lookalike audiences, and custom audiences to make sure your ads are seen by people who are most likely to take action.
We know how important it is to reach your target audience on Facebook, so we’ll work with you to create campaigns that are effective and compliant with the new ATT policy changes.
The key to success lies in taking a strategic and holistic approach to your ad campaigns on Facebook. Our team of experts are up-to-date with the latest changes and can help you navigate the complex world of Facebook advertising.
We’ll work with you to create a targeted campaign that reaches your audiences at the right time, with the right message.
Facebook ads are one of the most effective digital marketing tools for businesses.
As a “social giant”, Facebook has grown to more than 2.8 billion active users, providing businesses with an unprecedented opportunity to reach campaign objectives through Facebook ads. It has become one of the most extensive digital advertising platforms next to Google.
The benefits of Facebook Ads:
It helps develop their social media presence and drive traffic to websites by targeting the audience.
Facebook ads target a qualified audience network using location, demographics, interests, behaviours and connections.
It is a straightforward way for your business to drive revenue while building your social media presence.
With its “pay-per-click” model, Facebook ads have become one of the most successful platforms for digital advertising with an upwards market share.
As Facebook’s audiences continue to grow, digitally-savvy companies and eCommerce businesses will surely take advantage of this outstanding Facebook advertising feature to promote their business and increase revenue
Facebook provides the option to track ads performance from the Ad Manager Account using the Ads Performance Tracking tab.
Here are some of the ways we your Facebook ads performance:
We integrate Google Analytics and Facebook to create a thorough picture of your campaign’s performance. This allows us to see which ads have the best performance and are offering you the highest return on investment.
The Facebook Pixel is a piece of code placed on your website which informs Facebook about website visitors and allows you to track their actions and retarget them with ads. It is an excellent tool if you want to track the performance of your website and decide which pages might need specific attention.
Facebook Conversion Tracking
Conversion tracking is used for measuring and analysing conversions on your website or app. You can set up conversion goals in any Facebook ad campaign and track how many people have reached them.
We use the following performance metrics to measure campaign results:
The best ad format for Facebook ads depends on what you want your ad to achieve and the type of product or service you’re promoting.
Some businesses find that link ads work best for them, while others get more engagement with video ads.
The important thing is to experiment with different ad formats and find what works best for your business.
From our experience, the most effective ad formats for Facebook Ads are:
Link ads: These ads contain a headline, description, and image, and lead to a landing page on your website. They’re a great way to drive traffic to your website.
Video ads: Video ads are a great way to showcase your product or service in action. They’re also a great way to tell a story about your brand.
Carousel ads: Carousel ads let you show multiple images or videos in a single ad. They’re a great way to showcase different products or services, or to tell a story about your brand.
Lead ads: Lead ads are designed to collect leads for your business. They contain a form that people can fill out, and they’re a great way to generate leads for your business.
Evolving Digital can help you create effective Facebook ads that achieve your business objectives. We’ll work with you to determine the best ad format for your brand and target audience.
If you’re looking to promote your business on Facebook, you’ll need to know about Facebook Ads Manager. Facebook Ads Manager is where we create and manage your ads, track their performance, and measure the results.
The Ads Manager allows us to:
At Evolving Digital, we offer a premium service designed to help you amplify your business presence on Facebook with practical and strategic ads.
From setting up your ad campaign, working within your budget, targeting a specific audience and measuring results, Evolving Digital can help you achieve your business goals at a cost-effective price.
The success of any Facebook ad campaign depends on targeting the right audience. That’s why it’s important for us to understand your target market and segment them into groups so that we can create ads that are relevant to them.
There are a number of ways to segment your target audience, including:
Location: Audience targeting based on city, state, country or region.
Age: Age-specific targeting (18-25)
Gender: You can target people based on their gender.
Interests: You can target people based on their interests.
Behaviours: Targeting based on past/frequent online behaviour
Facebook has advanced built-in audience targeting tools that allow us to create very specific segments of people to target with your ads.
Facebook has three primary audiences:
Understanding your target audience means knowing what matters to them and how they behave on Facebook. This allows us to create ad campaigns that are relevant to them and more likely to convert.
There are four main types of Facebook ad campaigns:
Awareness: The goal of awareness campaigns is to increase brand awareness and reach.
Consideration: The goal of consideration campaigns is to get people to start thinking about your product or service.
Retention/Remarketing: The goal of retention/remarketing campaigns is to keep people engaged with your product or service.
Each type of campaign has its own set of objectives and ad types that are designed to achieve those objectives.
Your Facebook advertising budget will depend on a number of factors, including your business goals, target audience and the objectives of your ad campaign.
Our approach to ensuring you make the most out of your advertising budget is based on three key factors:
1. Prioritising your business goals:
We work with you to define and prioritise your business goals so that we can create a campaign that is focused on achieving them.
2. Selecting the right ad format:
We choose the ad format that is most likely to achieve your desired outcome, whether it is conversions, clicks or engagement.
3. Targeting the right audience:
We use Facebook’s built-in targeting tools to ensure that your ad is shown to the people most likely to be interested in it.
Dark posts are a type of Facebook ad that is not published on your Page. They are only visible to the people who are targeted by the ad.
Dark posts are useful for running A/B tests or for creating ads that are only relevant to a specific audience.
Ad sets are one of the most important aspects of Facebook advertising. They help target a specific audience who are most likely to take action after seeing your ad, either by clicking or buying a product.
Most digital marketers recommend running 3 to 5 ads per ad set to optimise their campaign, drive down cost, and keep the campaign running long before it burns out.
There are three types of ad sets:
Standard ad set
Using images and videos as standard creatives have been proven to be the most effective method to promote brands, and if you want the audience to interact with your ads.
The boost post option allows you to promote a post from your page that has already been shared and then boost it through Facebook Ads Manager.
Custom audience set
Choosing the custom audience allows you to remarket or retarget a product based on audience characteristics such as age, location, language, gender, and interests.
Your ads will appear on Facebook, Instagram, and the Audience Network. You can also use boosted posts to promote your content on these platforms as well.
Depending upon the ad types chosen, Facebook Ads appear in the newsfeed, right column, or in-stream as stories
The Audience Network is a group of websites and apps that partner with Facebook to show ads. This network includes a variety of ad types including:
A Facebook page is essential for successful ad campaigns since it is the only way to run ads on Facebook. It allows you to plan, create and promote your ad campaigns within Facebook’s advertising platform.
Your Facebook page will also be used to measure page likes, engagement and reach for your business or brand. This allows us to gather insights that show how people interact with your page and better understand your target market.
It’s crucial to link your website with your Facebook page, so people who click on your ads are directed to the correct place when they land on your website.
Facebook video ads between 15 – 60 seconds usually yield the most conversions. It’s the perfect length for Facebook video ads because it gives enough time to convey your message without tiring out your viewers.
A good rule-of-thumb for facebook video ads would be 15 seconds or less. Audiences lose interest in video ads after the maximum two-minute mark. It’s best to keep videos short and focus on one main message per video.
It is also easier for users to engage with shorter videos by scrolling past them quickly in their feed. As a result, the reach of your paid campaigns is higher if you run more targeted ads with less clutter.
Facebook video ads also depend on the type of business. For example, video ads for real estate are different from paid campaigns for restaurants.
Businesses should create unique videos relevant to their industry rather than copy-pasting paid campaigns from other companies. Create a new video, share it with your target market and see if it works. If it does not, tweak the paid campaigns and try again.
Evolving Digital offers insightful and practical digital marketing services to help businesses grow by increasing brand awareness. Our paid campaign experts will build a paid ad strategy for you by choosing the highest-converting creatives aligned with your business goals.
Yes, your Facebook ads will appear in Facebook stories.
The placement of your ad is determined by Facebook’s algorithm, which takes into account various factors such as the type of story, the user’s interests, and the advertiser’s objectives.
For example, if you’re running a brand awareness campaign, your ad will be placed on stories that are more likely to be seen by users who are interested in your product or service.
If you’re running a campaign to increase website traffic, your ad will be placed on stories that are more likely to drive users to your website.
The best campaign objective for a new business is to increase brand awareness.
This will help you reach people who are interested in your product or service and build up your brand identity.
Other objectives such as website traffic or conversions may be more appropriate once you have established your brand and are looking to drive sale
A lifetime budget is the total amount you’re willing to spend on an ad campaign over its entire lifetime.
This is different from a daily budget, which is the amount you’re willing to spend on an ad campaign each day.
With a lifetime budget, you can set a specific amount that you’re willing to spend on an ad campaign , and Facebook will spread out your budget evenly over the lifetime of the campaign.
This can be helpful if you want to make sure that your ad reaches as many people as possible over its lifetime.
Lead ads are designed to capture leads, while website conversion ads are designed to drive conversions on your website.
Lead ads are Facebook’s way of helping you collect leads without having to send people to your website.
Website conversion ads, on the other hand, are designed to get people to take a specific action on your website, such as making a purchase or subscribing to your newsletter.
Both lead ads and website conversion ads can be effective, depending on your goals.
Automatic placements are when Facebook shows your ad on different types of placements, such as News Feed, Instagram, and Messenger, depending on where it thinks your ad will perform best.
You can also choose to run your ad on specific placements, such as News Feed or Instagram.
We will provide you with a report on your ad campaign results that includes metrics such as reach, impressions, website clicks, and conversions.
We can also provide custom reports that include other metrics that are important to you.