Email Marketing Services

Email marketing has been around since the very beginning of the emergence of digital marketing technology. In today’s digital world, email marketing is a crucial component for both small businesses and large-scale enterprises.

With advances in automation, personalisation and targeting, email marketing has become one of the essential elements of successful digital marketing.

Advances in email marketing software have allowed email marketing to become increasingly more targetted and personalised. Email marketing software makes it possible to create emails that genuinely speak to your audience and encourage them to take action.

Email marketing software can easily be tested and tweaked until your emails resonate with the target audience. This is where email marketing has an advantage over other digital marketing strategies. Email marketing’s personal nature allows email marketers to fine-tune their campaigns until they find what resonates with the target audience.

As Sydney’s leading Digital Marketing Agency, our email marketing services are integral to our client’s marketing strategy.

Get in touch today to launch your campaign from the ground up! 

Email marketing is an effective form of digital marketing due to several reasons:

– Email marketing has a high ROI

– Email makes it easy to measure success

– Email can be automated and personalised for different audiences, increasing conversions and sales

– Email represents a direct and accessible channel to consumers, and email marketing has a high conversion rate

– Email marketing requires less effort than other digital strategies such as social media marketing, making email one of the most effective forms of digital marketing.

Our bespoke email marketing services can be broken down into three key stages: email campaign management, email design and email automation.

Campaign management:

Campaign management includes developing the email content, creating the target audience, launching the campaign and analysing the results.

Email Template Design:

Email design looks at the layout and overall appearance of the email and how it will be displayed in different email clients.

Email Automation:

Marketing automation is all about automating your email marketing processes, so you can save time and improve efficiency.

When it comes to email marketing, one size does not fit all. From eCommerce platforms to online stores, the best email marketing services take a bespoke approach, tailoring our services to meet your specific needs and objectives.

If you’re unsure where to start, our team of experts can help you develop an email marketing strategy that will get results.

There’s no denying the value of well-designed, conversion-focused landing pages.

Ultimately, customised and responsive landing page design makes email marketing effective while paving the way to convert email recipients into leads or buyers.

The team at Evolving Digital has extensive experience designing landing pages targeted toward specific campaigns. 

As a full-service digital marketing agency, we bolster your campaign with specialist knowledge of social media marketing and landing pages taking your campaign’s performance even further.

Our advanced graphic designers know a thing or two about designing a high-converting email. From layout, and imagery to the best use of white space, the design of your email templates is pivotal to email marketing success.

Most email marketing software provides a drag and drop editor, which does streamline the design process, and there’s no doubt our team can create a stunning email. But the best email marketing services offer advanced design solutions through custom HTML email design.

HTML email design provides powerful email marketing features vital for responsive design and email load speed.

Our email marketing services goes much further than just a drag and drop approach to email design. Our team can design email template sequences, craft compelling copy and set up your email automation, distribution and analytics system in a streamlined and efficient manner. We handle every aspect of the email marketing process.

Email marketing success is determined by the email copy and content. Our copywriters and content creators can craft compelling campaigns that bring your vision to life. We work with email newsletters, email drip campaigns, and email funnels!

The right email marketing service should bring together a team of experts with strengths in strategy, design, copywriting, and in-depth knowledge of email marketing platforms and powerful marketing automation features.

That’s why free email marketing services will never hit the mark, as they say it takes teamwork to make email marketing magic.

The best email marketing software depends on your budget, customer data, database size, and overall email marketing objectives.

However, the best email marketing service will generally use at least one of the following email marketing tools:

HubSpot:

Hubspot is one of the best email marketing automation platforms available. The HubSpot CRM platform (Marketing Hub) offers advanced email automation, drag and drop email design and email distribution.

HubSpot’s powerful email marketing service features:

• Advanced Sales CRM
• Email Templates
• Unlimited Contacts
• Send Up To 2000 Emails P/M
• Personalised And Targeted Drip Campaigns
• Landing Page Builder
• Drag And Drop Editor
• Powerful Lead-Gen And Marketing Automation Capabilities
• A/B Testing

Mailchimp: 

Mailchimp is the leading email marketing tool for small to medium-sized businesses.

Mailchimp’s email marketing service features:

• Email Marketing Automation
• Pre-Made Email Templates
• Drop Email Editor
• Email Templates
• Email Support
• Unlimited Emails
• A/B Testing

Omnisend:

Omnisend is an email marketing tool with the most advanced sales and CRM capabilities. Omnisend is perhaps one of the best email marketing platforms for marketers and business owners who want to connect campaigns with social media and online advertising efforts.

Omnisend email marketing service features:

• Email Templates
• Automated Email Drip Campaigns
• Email Landing Page Builder
• Powerful Analytics Platform
• Advanced Drop Email Editor
• A/B Testing
• Unlimited Emails
• Web Push Notifications
• Email Marketing App

Whether you are looking to craft automated emails, welcome emails or a drip campaign that nurtures every stage of the customer journey, the best email marketing services offer small business owners everything they need to see email marketing success.

It’s important to remember that most email marketing platforms require paid plans, and it can be highly technical to set up advanced features like automation.

The best email marketing services make it easy to create stunning email templates, automate email distribution and track results with powerful analytics platforms – all without breaking the bank.

When you’re ready to take your email marketing to the next level, consider working with an experienced digital agency that offers email marketing services.

Content marketing and SEO are intrinsically linked – as your website’s content improves, it will become more likely to rank higher in the search engine results pages for relevant keywords. This improved ranking will then bring more traffic to your site, as users are directed there from Google (and other search engines).

Attracting relevant traffic through Google search results is a result of effective content marketing. With this, you build your brand’s authority and improve your site’s ability to rank in the SERPs (search engine results pages).

Email marketing should never be an afterthought. Successful email marketing requires a dedicated account manager and access to digital experts who understand the email experience and the email client landscape.

Many email marketers offer free email marketing services but let’s not forget that email marketing is a service and should be backed by experience and expertise in advanced email marketing tools for the best email marketing solution.

As email marketers and business owners, we need to know:

How is the platform supported?

What sort of support do they provide?

How serious are they with email marketing?

What email marketing platform has been used previously, and what were the results?

These are just some of the questions that should be asked when investing in an email marketing service.

Most of the top email marketing platforms offer sales tools, such as MailChimp and Hubspot. These tools can help you to create a more effective email marketing campaign by segmenting your contact lists and targeting your emails to specific groups of people.

You can also use sales tools to track the performance of your email campaigns and see which ones are generating the most leads and sales

A/B testing tests two or more versions of an email to see which one performs better. This can be useful for testing different subject lines, content, calls to action or design elements.

To run A/B testing, you will need to create two versions of your email and send them to a sample of your subscribers. You can then track the performance of each email and see which one had a higher CTR, conversion rate or open rate.

A/B testing can be a valuable way to improve the performance of your email campaigns.