If you are running an eCommerce business, you know that acquiring and retaining customers is essential to your success. After all, your website is the face of your business, and if potential customers can’t find it, they can’t buy from you.
SEO for eCommerce is often an under-utilised marketing tool that can provide a high return on investment.
Paid ads and social media marketing are often the go-to for eCommerce stores. As widespread as this approach may be,
70 – 80% of consumers ignore paid ads.
What if there was a way to organically increase your traffic and get in front of more potential customers without having to spend a fortune on paid ads?
eCommerce SEO makes the most of organic search engine marketing and is a long-term investment that can provide a steady stream of traffic and customers over time.
Investing in a 360° SEO strategy provides you with long-term solutions over a short-term fix. Just like everything else in life, Rome wasn’t built in a day and neither are SEO rankings.
There are a lot of eCommerce businesses out there, and competition rife. If you want to stay ahead of the game, it’s important to make sure that your ecommerce website is optimised for search engines.
An eCommerce site is only as good as its ability to attract visitors and generate sales. If your website is not optimised for search engines, it will be difficult for customers to find you online.
From finding relevant keywords that will skyrocket your product rankings to on page SEO that gets your product and category pages ranking, we’ll work with you to create a strategy tailored to your online store and business model.
At Evolving Digital, we know that an integrated digital strategy is what sets eCommerce businesses apart from their competition.
That’s why our team of experts provides a holistic SEO approach that includes keyword research, on-page optimisation, link building, content marketing and social media engagement.
Our strength lies in our ability to develop an SEO strategy tailored to your unique eCommerce business.
Whether you’re a start-up or a well-established brand, we can help you achieve outstanding results.
You could have the most well designed, technically sound eCommerce site on the market, but if your online store isn’t optimised for SEO, purchase-ready searchers will land on your competitor’s website, not yours.
We help you update your website's title tags, meta descriptions, header tags, and images and remove keyword stuffing and duplicate content so that your eCommerce site search engine friendly.
We help you create compelling and keyword-rich meta titles, descriptions and meta tags that will help your product and category pages rank higher on the search engine results pages.
highly engaged clicks
ROAS (Return on Ad Spend)
Decrease in Cost Per Conversions
Reduction in Monthly Ad Spend
increase in conversion
Decrease in Cost Per Click
Increase in Click Through Rate
Increase in Conversions
Increase in Conversions MoM
Reduction in Cost Per Conversion
Increase in Conversions Rate
Decrease in Cost Per Click
Decrease in Ad Spend
Increase in Conversions
As an eCommerce business, you know that online traffic is key to success.
While paid advertising and social media marketing can effectively generate
traffic, they are expensive and often ignored by consumers.
On the other hand, SEO is a long-term investment that can provide a steady
stream of traffic and customers over time.
In fact, according to research by the ad network Chitika, 70% of clicks in Google search results go to organic, and only 30% go to AdWords.
Ecommerce SEO is a complex and ever-changing field, but the benefits of optimising your website for search engines are clear. If you’re not ranking in the top positions for your target keywords, you’re missing out on traffic, sales, and brand awareness.
There are many benefits of optimising your eCommerce website for search engines:
By ranking in the top positions on SERPs, you can increase organic traffic to your website and generate more sales.
SEO is a long-term investment that can save you money in the long run by generating traffic without the high costs of paid advertising.
Ranking high in search results increases brand visibility and allows you to reach more potential customers.
Customers are more likely to trust and buy from brands that rank high in search results.
With more traffic and sales, you can achieve a higher return on investment from your eCommerce SEO strategy.
When consumers search for products online, they use specific keywords and phrases generally with high purchase intent. As an eCommerce website owner, you want your website to rank as high as possible in the search engine results pages (SERPs) for these terms.
SEO for eCommerce websites is the practice of optimising a website to increase sales and revenue through organic search engine traffic. It involves optimising both the website and its content and building links to the site. This entails understanding what people search for and what products they buy online, and the unique challenges that eCommerce sites face.
One of the most important aspects of eCommerce SEO is ensuring that your site is correctly indexed by search engines. This means adding the necessary metatags, submitting your sitemap, and ensuring that your pages are properly crawled and indexed.
If your site is not indexed, it will not appear in the search results, no matter how optimised it is.
When implementing an SEO strategy for an eCommerce site, it’s essential to consider all factors, such as website design, site structure, on-page optimisation, off-page optimisation, and link building.
On-page SEO is the process of optimising the content of the pages of your website to rank higher and earn more relevant traffic.
Key activities involve optimising the title tags, meta descriptions, header tags, images, and other elements on a web page to make it more credible and legible to search engine crawlers.
If your online store has a core category page or multiple product and category pages, it’s important to optimise each page for SEO. This requires in-depth keyword research to find relevant terms that people are searching for when looking for your product and adding them to the page title, meta tags, and header tags.
In addition, optimising the URL structure of product pages can also help to improve page crawlability and site rankings.
Keyword research is a fundamental part of both e-commerce SEO services and standard SEO. However, there are some critical differences between eCommerce and standard SEO keyword research.
The main difference is that eCommerce keyword research must be geared towards finding commercial, or “buying”, keywords, whereas standard SEO keyword research can be focused on informational or navigational keywords as well as purchase-intent keywords.
To find commercial keywords, you need to understand how people search when they are looking to buy a product or service online.
This means understanding the different stages of the buying cycle and the types of keywords that people use at each stage.
For example, someone who is in the early stages of the buying cycle is likely to search for general, informational keywords like “what is SEO?” or “SEO tips”.
On the other hand, someone who is further along in the buying cycle is more likely to search for specific commercial keywords like “SEO services” or “SEO Agency“.
When looking for a product or service, consumers’ first step is to go to Google search, so it’s essential to ensure that your online store is indexed correctly and that your pages rank high in the search results.
To achieve this, you need to optimise your category pages and product pages for the search engines.
Category pages usually contain a list of the available products on your website.
It’s essential to make sure that these pages are optimised, indexed and ranking high in the search results. When consumers search for broad, category-like phrases, your category pages should appear in the results.
On the other hand, ecommerce product pages capture any potential sales and drive consumers as close to conversion as possible.
Ecommerce product pages are important because they contain product images and specific product information.
When product pages are optimised they have the best chance of appearing in Google searches, this means specific products appear right when searchers type in your product.
The best way to do this is by including primary keywords in the title tags, meta descriptions, and header tags across all of your pages.
When it comes to optimising ecommerce websites, it’s crucial to optimise your category pages and product pages for search engines. This will help you improve your website’s visibility and attract more organic traffic via google search directly to your store.
From SEO to social media marketing, there are a number of marketing strategies you can implement to increase traffic to your website.
The marketing strategy you opt for depends on two key factors: time and money. If you want to increase traffic to your website quickly, you may be better suited to developing a paid social media strategy. Yes, this option is faster, but it is also more expensive and when your ads stop, so too does your traffic.
For a long-term, cost-effective approach to generating consistent traffic over time, eCommerce SEO is the way to go.
Yes, it takes more time and is more labour-intensive, but the returns it delivers over the long term are more valuable than an expensive and competitive paid media strategy.
Being on top of the search results page is every eCommerce business’ dream. However, only a few companies can achieve this goal. Different factors determine how high a product will rank on a search engine results page.
Some of the SEO ranking factors include:
Primary Keyword relevance and popularity
Website authority and age
Number of years that your website has been active
Number and quality of backlinks
Click-through rate (CTR)
These are just some of the factors that can affect your product’s ranking on a search engine results page. If you want to improve your product’s ranking, you need to focus on these factors and work on improving them.
Ranking ecommerce websites for keywords with high search volume requires a combination of both on page SEO and off page SEO.
On Page SEO refers to activities such as keyword research, content creation and optimising title tags, meta descriptions, header tags etc. These activities help send positive signals to search engines that your website is relevant for the keywords you are targeting.
Off Page SEO (technical SEO), on the other hand, is all about building links.
Backlinks from high quality websites tell search engines that your website is trustworthy and should be ranked higher in the search results.
To rank for keywords with high search volume, you need to focus on both on page and off page SEO. You should create quality content and optimise your website for the keywords you want to rank for. In addition, you should also build links from high quality websites.
There are a number of ways to improve your click-through rate (CTR). Some of these include:
Use attractive and relevant titles
The title of your product page should be catchy and relevant to the product you are selling.
Compelling meta descriptions
The meta description is the short description that appears under your title in the search results. It should be compelling and persuade searchers to click on your listing.
Rich snippets are pieces of information that appear in the search results and give searchers more information about your product.
Optimise your images
The images on your product pages should be high quality and relevant to the product you are selling.
Positive customer reviews
Customer reviews can improve your CTR by up to 30%.
Avoid keyword stuffing
Keyword stuffing is the act of cramming too many keywords into your title or meta description. This will not only hurt your CTR but can also get you penalised by Google.
Keyword research is the foundation of any successful SEO project. You can focus your SEO efforts on those terms and improve your search engine ranking when you know which keywords to target.
It’s also important to consider the following factors in eCommerce SEO keyword research:
Google Keyword Planner is a great tool to use for keyword ideas and to conduct your keyword research.
Yes, eCommerce sites need technical SEO to improve search engine ranking.
Technical SEO is the process of optimising your website’s infrastructure and architecture so that it is search engine friendly.
Search engines have technical characteristics that they look for when indexing a website.
Some of the critical technical SEO factors that you need to focus on include:
Page Load Speed
Improve your website’s page load speed by optimising your images, minifying your code, and using a content delivery network.
Conduct an SEO audit of your website to identify any technical issues that need to be fixed.
Ecommerce Site architecture
Ecommerce site architecture is the way your website is organised and structured. Improve your website’s architecture by using keyword-rich URLs, breadcrumbs, and internal linking.
Ensure that the links on your website are relevant and keyword rich.
Make sure your Robots.txt is correctly formatted and is not blocking essential pages from being crawled and indexed.
Submit your sitemap and site structure to Google Search Console so they can crawl and index your pages.
Learn more about Google Search Console!
404 errors (broken links)
Fix any broken links on your website so that visitors do not land on error pages.
Use canonical tags to identify the correct version of a webpage.
Add schema markup to your website to help the search engines better understand your content.
Use HTTPS encryption for secured communications
Ensure that visitors can easily navigate your site on their mobile devices.
Rich snippets improve your click-through rate in the search engine results pages.
When your website is technically optimised, it’s easier for search engine bots to crawl and index your pages.
Previously, long-tail keywords were deemed a waste of time and effort for ecommerce sites. However, when Google’s Hummingbird algorithm was released in 2013, long-tail keywords became more important than ever before.
4 reasons why you should target long-tail keywords:
1. They have a higher conversion rate.
2. They are more specific, which means they are more relevant to the Google searches.
3. They have less competition, making ranking higher in the search engine results pages easier.
4. They allow you to connect with consumers at the awareness and research stage of the conversion funnel, and establish your brand as the go-to authority and service provider.
With long-tail keywords, you can target specific customers who are seeking information related to your product or service therefore nurturing consumers along the path to purchase. And, because there is less competition for long-tail keywords, it’s easier to rank your ecommerce store higher in the search engine results pages.
Internal links are links that point from one page on your website to another page. They are essential for eCommerce sites because they help improve the search experience and trustworthiness of your site in the eyes of search engines.
Internal linking is most valuable when your links are relevant and keyword-rich. You can improve the relevancy of your internal links by using anchor text that includes your target keywords. You can also enhance the keyword richness of your internal links by using keyword-rich titles and meta descriptions.
There are a number of credible methods to create internal links, including:
1. Text links
2. Image links
3. Email links
4. Footer links
5. Menu links
6. Category links
7. Product links
8. Blogroll links
9. Forum signatures
10. RSS feeds
Linking your product pages to eCommerce category pages and your category pages to the homepage is an essential part of an effective internal linking strategy. This helps search engine bots crawl and index your pages more effectively. Internal linking provides a pathway for search engine crawlers to follow, and it also helps your customers find the information they are looking for on your website.
Internal links are an essential part of an e-Commerce site because they help improve your website’s searcher experience and search engine ranking.
With the right internal linking strategy, you can improve the ranking of your website and help guide consumers through your website.
Product pages are an essential component of your eCommerce website and a core ranking opportunity. Your product pages should contain key information about your products, including photos, descriptions, and prices.
To optimise your product pages for usability and SEO, you should include:
1. Title tags – You need title tags used by search engines to determine the contents of a page. Be sure to keep them under 60 characters.
2. Meta descriptions – Meta descriptions are used by search engines to summarise the contents of a page. They should be kept under 155 characters.
3. Product descriptions – They are text descriptions of your products. They should be keyword rich and informative.
4.URLs – Short, specific, product-related URLs that include your target keywords are best for eCommerce.
5. Headings – Headings help determine the structure of a page. Use heading tags (h1, h2, etc.) to indicate the hierarchy of your headings.
6. Videos and Images – Videos and images can improve the user experience on your product pages and help with SEO.
7. Prices and specifications – You can help consumers make informed purchasing decisions by including the prices and product specifications.
10. Product categories – Linking to the relevant product category pages provide more information for your customers.
Including optimised content on your product pages not only improves the search experience for your customers but can also improve the ranking of your website.
I have many products with similar descriptions. Is this duplicate content?
Duplicate content is a problem for websites because search engines can’t determine which version of the content is the most relevant. As a result, they may not rank all versions of the content as high as if there was only one version.
As long as you have no malicious duplicate content, it won’t directly affect the ranking of your website, but it can hurt your website’s overall SEO.
There are a few ways to avoid creating duplicate content:
1. Use unique titles – Use different titles for each version of the content.
2. Use different meta descriptions – Meta descriptions can be different for each version of the content.
3. Use different product descriptions – Product descriptions can be different for each version of the content.
4. Use canonical tags – Canonical tags tell the search engines which version of the content is the original.
5. Use 301 redirects – 301 redirects send consumers from one version of the content to another.
6. Use site-wide search – Site-wide search allows searchers to search for all versions of the content on your website.
Duplicate content matters to eCommerce site owners and search engines alike as it can impact site architecture, confuse crawlers and cause pages to not rank as well as they could.
Quality control is critical for product descriptions, titles, and other forms of content on eCommerce websites.
Avoid duplicate content to keep your website running smoothly and give consumers the best online shopping experience possible.
Blog posts are a great way to provide additional information about your products, brand and improve your website’s SEO.
Using target keywords in your blog posts and writing engaging, informative content will keep consumers coming back for more.
Optimising blog posts for eCommerce is one way to target potential customers and improve search engine ranking.
Here are some of the ways to optimise your blog post for eCommerce SEO:
* Use target keywords throughout your blog to help your website rank for those keywords. However, make sure to use them in a way that will be helpful and informative for your readers, not just stuffed in for the sake of it.
* Categorise informational keywords as blog posts. Categorising keywords are a great way to help potential customers find the information they are looking for and improve your website’s SEO ranking.
*Use keyword-rich titles – Make eye-catching, keyword-rich titles to improve your website’s SEO ranking. Make it appealing and exciting for searchers to click on and know what the post is about before they even read it.
* Include backlinks within your blog posts – Using backlinks within your blog helps potential customers to find other valuable information about your blog.
* Include images with links back to make finding what they’re looking for even more effortless.
With the growing competition in today’s digital world, generating clicks for your campaigns is more critical than ever. Paid advertising strategies such as Google Ads has become a popular way of doing this because they allow you maximum control over where and when ads appear on search engine results pages (SERPs).
You need the right eCommerce SEO strategy and Google Ads to rank on search engines. They complement each other quite well when used together. eCommerce SEO will help your website rank higher in organic search results, while Google Ads can get your ad in front of potential consumers who are already looking for what you offer.
Data-driven eCommerce SEO using Google Ads provides insights into how keywords perform. Finding high-converting keywords using Google Keyword Planner lets you see high-volume, low-competition keywords relevant to your products or services. As a result, you can better target your ads to potential customers who are more likely to convert.
When running a Google Ads campaign while conducting SEO, you receive instant feedback on what isn’t working with your campaigns, so you can quickly make changes to improve results.
With this data, you can also fine-tune your eCommerce SEO strategy to better match what’s working with your Google Ads.
To maximise your brand’s online potential, you need a strategy that can employ Google Ads and eCommerce SEO.
The success of any company’s digital strategy relies on using Google Ads and SEO together. Knowing how the two digital strategies work together will improve your potential results in search engine rankings!
Link building is the process of acquiring hyperlinks from other websites to your own. A “hyperlink” is just a link that redirects users from one website to another. Link building is important because it’s a major factor in how search engines like Google rank websites.
The more high-quality links you have pointing to your online store, the more likely you are to rank higher in search engine results pages (SERPs), and the more traffic you’re likely to get.
There are many different ways to build links, but some of the most common include writing guest blog posts, creating infographics, and conducting interviews.
If you’re not sure how to get started with link building , there are plenty of resources available online, including Moz’s Beginner’s Guide to Link Building.
There are a number of ecommerce SEO tools available that can help you optimise your website for search engines.
Some of the most popular eCommerce SEO tools include:
Google Search Console: This is a free tool from Google that gives you insights into how your website is performing in search results. It also allows you to submit your site to Google for indexing and lets you know if there are any errors that need to be fixed.
Google Keyword Planner: This tool helps you research and find the right keywords to target for your SEO campaigns.
MOZ: MOZ is a comprehensive SEO tool that offers a number of features, including keyword research and link building.
Screaming Frog: This tool helps you crawl and audit your website to find any technical issues that need to be fixed.