Bing Ads

Maximise Your Reach with a Premier Bing Ads Agency

Looking to reach a higher-value audience and drive more new customers cost-effectively? Evolving Digital Marketing Australia specialises in managing Microsoft Advertising campaigns to enhance your existing Google Ads campaigns. The Bing search engine and the expansive Microsoft Search Network provide a unique opportunity with less competition than Google, often resulting in a better return on investment. Partner with an experienced Bing Ads Agency and broaden your digital presence. Reach out to us today!

Expert Bing Ads Management: Making Every Click Count

At Evolving Digital Ads Agency, we apply our proven expertise in PPC ads to craft high-performing Bing Ads campaigns that connect with your target audience. Our strategic paid search advertising ensures you maximise ad spend, attract higher-value users, and drive meaningful business growth.

Through data-driven insights and continuous Bing advertising optimisation, we refine your Microsoft Ads strategy to improve ad placement, enhance search engine results, and boost conversion rates. With our expert Bing Ads management, your brand will stay ahead in the competitive digital marketing landscape—turning clicks into real revenue.

Why Microsoft Advertising Deserves a Spot in Your Paid Media Strategy

Microsoft Advertising, formerly known as Bing Ads, is the paid search platform that powers ads across Microsoft’s search ecosystem—including Bing, Yahoo, and AOL. Launched initially as Bing Ads in 2012, it rebranded to Microsoft Advertising in 2019 to reflect its expanded capabilities beyond just search. Today, the platform offers a range of advertising formats designed to work seamlessly across Microsoft products, including Windows, Edge, and LinkedIn.

While many businesses focus their ad spend solely on Google Shopping or the Google Display Network, Microsoft Advertising provides a valuable opportunity to reach users across other search engines with less competition and often better ROI. It’s especially effective for targeting high-value, professional audiences that Google may not reach as efficiently. In fact, Microsoft’s platform offers unique targeting features—like LinkedIn profile targeting—not available on Google Ads.

Choosing two platforms instead of one gives your brand a broader reach and more touchpoints across the customer journey. An in-depth understanding of your target market allows for strategic adjustments that maximise user clicks and conversions.

At Evolving Digital, we help businesses uncover why Bing Ads are worth including in their paid media strategy. Whether you’re new to Microsoft Advertising or want to improve results, our expertise ensures your campaigns run efficiently—optimising every click for growth.

Why Bing Ads?

01

Access to a Distinct, High-Value Audience

Bing attracts a unique demographic, particularly older, more affluent users who are often decision-makers in their industries. For service-based businesses targeting professionals, executives, or high-net-worth individuals, Bing Ads strategy provides a direct line to this valuable audience where other marketing strategies, such as a social media marketing campaign and Google Ads, may not be effective.

02

Lower Cost-Per-Click (CPC)

Due to less competition on the platform, Microsoft’s advertising platform typically offers lower CPCs compared to Google Ads, CPCs on Microsoft Ads can be 20-30% lower compared to Google Ads. This means that service-based businesses can achieve better visibility and higher engagement without the hefty price tag, making Bing advertising campaigns cost-effective for driving high-quality traffic.

03

Advanced B2B Targeting Capabilities

With features like LinkedIn profile targeting, the Microsoft advertising network allows service-based businesses to reach specific professional demographics based on job title, company size, and industry. This is particularly valuable for B2B services, where connecting with decision-makers is critical to driving conversions.

The Power of Bing in Paid Advertising

While Google Ads dominate the search engine market, Bing Ads offers a powerful and often overlooked opportunity for businesses looking to expand their paid advertising reach. With Bing’s increasing market share, particularly driven by Microsoft’s advancements in AI and the integration of ChatGPT into its search ecosystem, more and more businesses are discovering the untapped potential of Microsoft Ads.

Investing in Bing Ads is a strategic move for service-based businesses, allowing them to access a unique, often overlooked audience and achieve higher returns on advertising spend. Businesses such as financial services, legal firms, healthcare providers, and professional consultancies stand to gain significantly from the rise of Bing Ads.

Microsoft Bing is the second-largest search engine platform, following Google.

Bing records over 500 million unique monthly visitors.

The average conversion rate for Bing Ads is 2.94%.

Bing’s average CTR is about 50% higher than Google’s.

Targeted Bing Ads Management for Higher-Value Audiences

When it comes to search ads, we go beyond the basic. We don’t just manage your Microsoft ads account; our data-driven approach ensures that every aspect of your online advertising strategy—from keyword selection and ad copy to bidding strategy and remarketing campaigns—is optimised for maximum ROI.

Our Bing Advertising Services

Bing Ads Strategy Development

We start by gaining a clear understanding of your business, industry landscape, and competitors. This analysis helps us build a strategic foundation for your Bing Ads campaign. We align the campaign with your business goals through precise audience targeting, detailed keyword research, and smart bid strategies. Combined with well-written ad copy, this approach gives your brand the right visibility, helping you connect with the right audience and drive meaningful results.

Campaign Setup and Management

Our team manages every stage of your Bing Ads campaign setup with precision and purpose. We handle keyword selection, write persuasive ad copy, and configure campaign settings to align with your goals. Each element is built to attract your ideal audience and boost engagement. Once your campaign is live, we don’t set and forget—we monitor performance closely, making data-driven optimisations to improve results, increase user clicks, and help your business get the most out of Microsoft Advertising.

Keyword Research and Targeting

Effective keyword targeting is key to driving relevant traffic and increasing conversions. We conduct in-depth keyword research to uncover high-value search terms your target market actively uses. This includes analysing search intent, competition, and cost-per-click to strike the right balance between reach and return. By focusing on the right keywords, we help your ads appear in front of the right people at the right moment.

Ad Copywriting and Creative Development

Strong ad copy is essential for standing out in search results and turning views into user clicks. Our experienced copywriters create clear, persuasive messaging that speaks directly to your target market and highlights what sets your business apart. In addition to writing engaging headlines and descriptions, we develop ad extensions and visual elements that enhance visibility and encourage action. This combination of copy and creative helps boost click-through rates and drive better results.

Bid Management and Optimisation

Smart bid management is key to getting the most value from your ad budget. Our team applies advanced bidding strategies backed by real-time data to adjust your bids based on performance, competition, and audience behavior. This allows us to prioritise high-performing keywords, reduce wasted spend, and improve your cost-per-click.

Audience Segmentation and Targeting

Microsoft Advertising provides advanced audience targeting tools across the Bing network. We use these features to segment your audience by demographics, interests, location, device type, and online behavior. This level of targeting allows us to deliver more relevant ads to users who are most likely to engage. By focusing your budget on high-intent audiences, we help boost engagement, improve conversion rates, and generate better results across both platform offers.

Conversion Tracking and Reporting

Measuring performance is essential to improving your paid media strategy. We implement full-funnel conversion tracking to monitor key actions—such as form submissions, calls, and purchases. These insights allow us to identify what’s working, where users drop off, and where to make strategic adjustments. You’ll receive clear, easy-to-understand reports with actionable data on clicks, conversions, and ROI.

Ongoing Bing Ads Account Optimisation

Your Bing Ads campaign shouldn’t stay static—especially in an ever-changing digital landscape. We provide continuous optimisation to keep your ads performing at their best. This includes refining keywords, updating ad copy, adjusting bids, and testing new advertising formats based on real-time data. Our team actively monitors your account, identifies new opportunities, and makes regular strategic adjustments to maintain strong performance. We're also here to support you with expert advice whenever needed.

Ready to Elevate Your Business with a Bing Ads Agency?

If you’re ready to explore the untapped potential of Microsoft advertising platform and take your digital marketing strategy to the next level, Evolving Digital is here to help. Our team of experts is dedicated to delivering results that matter with tailored strategies that align with your business goals.

FAQs about Search Ads

What makes Evolving Digital different from other search ad agencies?

As a Google Premier Partner, Evolving Digital combines data-driven strategies with a proven track record in Google Ads management. We focus on delivering targeted search ads that reach the right audience at the right time. Our personalised approach and continuous ongoing optimisation set us apart from other Google Ads agencies. We are also experienced in other forms of Google ads, including display advertising, video ads, and Google shopping.

How do you ensure my ads reach the right target audience?

We tailor each campaign using in-depth keyword research, audience analysis, and advanced targeting techniques. This ensures your ads are shown to potential customers, maximising conversions and boosting leads and sales. Our campaigns are constantly optimised to improve performance.

What types of businesses benefit from search ads?

PPC ads can benefit any business that wants to increase its visibility on search engines. Whether you’re an ecommerce store, service provider, or B2B company, our digital marketing specialists create custom search campaigns that drive traffic, increase website traffic, and generate qualified leads, regardless of industry.

How does Evolving Digital PPC services optimise ad spend for better ROI?

We use smart bid strategies, advanced ad formats, and ongoing campaign adjustments to ensure every dollar of your spend is used efficiently. We can optimise your ads for maximum return with compelling ad copy and ad extensions, create multiple headlines, and refine landing pages for higher conversions and lower cost per click.

How do you measure the success of a Bing Ads campaign?

We monitor key metrics like ad performance, conversion rates, and return on ad spend (ROAS). Our detailed reporting gives you insights into how well your campaign is performing, including which target keywords and ads are driving the most traffic and sales. Continuous optimisation ensures long-term success for your campaigns.