Bing Ads Agency: Maximise Your Reach with Evolving Digital

We are more than just a Bing Ads agency—we are your strategic partner in leveraging this powerful platform to drive growth and maximise ROI. By tapping into the distinct capabilities of Bing Ads, we help service-based businesses like yours capture high-quality leads, increase visibility in competitive markets, and outperform competitors overcapitalising on Google Ads.

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Why Service-Based Businesses Should Invest in Bing Ads

In today’s rapidly evolving digital landscape, the rise of Bing Ads is reshaping how service-based businesses approach online advertising. With Bing’s increasing market share, particularly driven by Microsoft’s advancements in AI and the integration of ChatGPT into its search ecosystem, more and more businesses are discovering the untapped potential of Microsoft Ads.

For service-based businesses, investing in Bing Ads is not just an option—it’s a strategic move to access a unique, often overlooked audience and achieve higher returns on your advertising spend.

Service-based businesses, including financial services, legal firms, healthcare providers, and professional consultancies, stand to gain significantly from the rise of Bing Ads.

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Access to a Distinct, High-Value Audience

Bing attracts a unique demographic, particularly older, more affluent users who are often decision-makers in their industries. For service-based businesses targeting professionals, executives, or high-net-worth individuals, Bing Ads provides a direct line to this valuable audience where other marketing strategies, such as a social media marketing campaign and Google Adwords, may not be effective.

Lower Cost-Per-Click (CPC)

Due to less competition on the platform, Microsoft advertising typically offers lower CPCs compared to Google Ads, CPCs on Microsoft Ads can be 20-30% lower than on Google Ads. This means that service-based businesses can achieve better visibility and higher engagement without the hefty price tag, making Bing advertising campaigns a cost-effective solution for driving high-quality traffic.

Integration with Microsoft’s Ecosystem

Bing integrates with Microsoft’s entire suite of products, including Windows, Office, and LinkedIn. This integration offers additional opportunities for service-based businesses to reach their target audience through multiple touchpoints, enhancing the effectiveness of their marketing campaigns.

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Advanced B2B Targeting Capabilities

With features like LinkedIn profile targeting, Bing Ads allows service-based businesses to reach specific professional demographics based on job title, company size, and industry. This is particularly valuable for B2B services, where connecting with decision-makers is critical to driving conversions.

Higher Visibility in Niche Markets

Service-based businesses often operate in competitive markets where standing out is crucial. Bing Ads provides higher ad visibility, with a greater share of ad space on the first page of search results. This increased visibility can lead to higher click-through rates (CTR) and more qualified leads throughout the Microsoft advertising network.

Our Bing Advertising Services

At Evolving Digital, we offer a comprehensive suite of Bing Ads services designed to drive performance and ensure your business reaches its full potential on Microsoft’s advertising platform.

01

Bing Ads Strategy Development

We start by understanding your business, industry, and competition. Based on this in-depth analysis, we develop a customised Bing Ad campaign that aligns with your business goals. This includes audience targeting, keyword research, bid strategies, and ad copy development.

02

Campaign Setup and Management

Our team handles all aspects of your Bing Ads campaign setup. From selecting the right keywords to crafting compelling ad copy, we ensure that your ads are designed to capture attention and convert. Once the campaign is live, we continually monitor and optimise it for performance.

03

Keyword Research and Targeting

Effective keyword targeting is the cornerstone of any successful PPC campaign. We conduct thorough keyword research to identify high-value terms that your target audience is searching for. This helps ensure that your ads are displayed to the right people at the right time.

04

Ad Copywriting and Creative Development

Compelling ad copy is critical to driving clicks and conversions. Our experienced copywriters craft persuasive, engaging ad content that resonates with your target audience. We also develop creative visuals and extensions that enhance your ads’ effectiveness.

05

Bid Management and Optimisation

Bid management is crucial to maximising the efficiency of your ad spend. Our team uses advanced bidding strategies and real-time data to adjust bids dynamically, ensuring that you get the best possible ROI.

06

Audience Segmentation and Targeting

Microsoft advertising offers powerful audience targeting capabilities across the Bing network. We leverage these tools to segment your audience based on demographics, behaviours, and other criteria, delivering highly relevant ads that drive engagement and conversions.

07

Conversion Tracking and Reporting

Understanding how your ads perform is key to refining your strategy. We set up comprehensive conversion tracking to measure the effectiveness of your campaigns. You’ll receive detailed reports that provide insights into performance metrics, helping you make informed decisions.

08

Ongoing Bing Ads Account Optimisation

The digital landscape is constantly evolving, and so are your campaigns. We provide ongoing optimisation to ensure that your Bing Ads remain effective over time. Our team is always available to provide support, answer questions, and adjust strategies as needed.

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The Benefits of Using Bing Ads

While Google may dominate the search engine market, Bing Ads offer a range of benefits that can significantly enhance your online advertising efforts:

Reach a Unique Audience

Bing attracts a distinct demographic that is often overlooked by other search engines. With Bing Ads, you can reach older, more affluent users who are more likely to convert, particularly in industries such as finance, real estate, and professional services.

Lower CPCs, Higher ROI

Due to less competition on the platform, Bing Ads typically offer lower cost-per-clicks (CPCs) compared to Google Ads. This means you can achieve better results with a lower budget, making Bing an attractive option for businesses looking to maximise their return on investment.

Integration with Microsoft Products

Bing is integrated with popular Microsoft products like Windows, Office, and Xbox. This seamless integration provides additional opportunities to reach your target audience through multiple touchpoints, increasing the likelihood of conversion.

Advanced Targeting Capabilities

Microsoft advertising offers robust targeting options, including LinkedIn profile targeting, allowing you to reach specific professional demographics based on job title, company size, and industry. This is particularly valuable for B2B marketers looking to connect with decision-makers.

Higher Ad Visibility, Higher Click Through Rate

On Bing, your ads are more likely to achieve prominent placements, as the platform offers a higher share of ad space on the first page of search results. This increased visibility can lead to higher (CTR) and more conversions.

Ready to Elevate Your Business with a Bing Ads Agency?

If you’re ready to explore the untapped potential of Micorosft advertising and take your digital marketing strategy to the next level, Evolving Digital is here to help. Our team of experts is dedicated to delivering results that matter with tailored strategies that align with your business goals.

Contact us today for a free consultation and see how we can help you succeed with Bing Ads.

FAQs About Bing Ads

What makes Bing Ads different from Google Ads?

Bing Ads offer several unique advantages, including lower CPCs, access to a distinct demographic, and advanced targeting capabilities such as LinkedIn profile targeting. Additionally, Bing powers searches on multiple platforms, including Yahoo and MSN, increasing your ad’s reach.

Why is Microsoft advertising cheaper than Google ads?

Microsoft Ads (formerly Bing Ads) typically offers lower cost-per-clicks (CPCs) compared to Google Ads, often ranging from 20% to 35% lower across various industries. This reduction in CPCs is primarily due to the lower competition on the Microsoft Ads platform, which encompasses Bing, Yahoo, and AOL search engines.

Why is this the case?

  • Less Competition: Fewer advertisers use Microsoft Ads compared to Google Ads, resulting in less bidding competition and, consequently, lower CPCs.
  • Demographic Targeting: Microsoft Ads can be more cost-effective when targeting specific demographics, such as older, higher-income users, who are more prevalent on the Bing network.
How does Evolving Digital optimise Bing Ads campaigns?

Our team uses a data-driven approach to optimise Bing Ads campaigns. This includes thorough keyword research, precise audience targeting, compelling ad copywriting, and continuous performance monitoring. We adjust bids dynamically to ensure your campaigns are always performing at their best.

Can Bing Ads be integrated with a Google Ads campaign?

Yes, Bing Ads can complement your existing Google Ads campaigns, providing additional reach and visibility. Many businesses find that running campaigns on both platforms allows them to cover more ground and reach a broader audience.

What types of businesses benefit most from Bing Ads?

Businesses in industries such as finance, real estate, healthcare, and professional services often see significant benefits from Bing Ads due to the platform’s demographic. However, any business looking to expand its digital presence and reach new audiences can benefit from including Bing Ads and other Microsoft advertising activities in its strategy.

How Does the Microsoft Search Network Operate in Comparison to the Google Search Network?

The Microsoft Search Network and the Google Search Network are both powerful platforms for paid search advertising, but they operate differently in terms of reach, partners, and audience demographics.

Bing Search Engine:

  • Reach and Partners: The Microsoft Search Network includes Bing, Yahoo, and AOL, along with other partner sites. This network reaches millions of searchers globally, particularly in the U.S., Europe, and Australia. It’s integrated with various Microsoft products like Windows, Cortana, and Xbox, providing additional touchpoints for reaching users across different devices and platforms.
  • Audience Demographics: Bing tends to attract an older, more affluent audience compared to Google, allowing for more granular targeting options. This makes the Microsoft Search Network particularly valuable for businesses targeting higher-income individuals or specific professional demographics.
  • Ad Placement: Ads on the Microsoft Search Network are displayed across Bing, Yahoo, AOL, and associated partner sites. This offers a broader reach, particularly in desktop searches.
  • CPC and Competition: Microsoft advertising often has lower cost-per-click (CPCs) due to less competition on the platform. This allows advertisers to achieve a higher ROI for their ad spend.
  • Ad formats: Bing Ads and Google Ads offer similar ad formats, including text ads, shopping ads, and display ads, but Bing Ads provides unique features such as LinkedIn profile targeting for more granular control over professional audiences. While both platforms support ad extensions like sitelinks and callouts, Bing Ads often allows for greater flexibility in the number of ad extensions displayed, which can result in more prominent ad visibility on search results pages.

 

Google Search Network:

  • Reach and Partners: The Google Search Network is the most extensive, covering over 90% of the global search engine market. It includes Google Search, Google Shopping, Google Maps, and millions of other partner websites and apps. This vast reach ensures that ads placed on Google can appear on almost any device connected to the internet.
  • Audience Demographics: Google’s user base is more diverse in terms of age and income level, which allows for broader targeting. However, this also means higher competition for popular keywords.
  • Ad Placement: Ads appear across Google Search, Google Shopping, Google Maps, and the Google Display Network (GDN), which includes millions of websites, blogs, and apps.
  • CPC and Competition: Due to its dominance, Google Ads generally has higher CPCs because of the intense competition among advertisers for visibility. This can drive up costs, especially in competitive industries.

 

While the Google Search Network offers unparalleled reach and diversity, the Microsoft Search Network provides access to a more targeted, often higher-value audience at a lower cost. Depending on your business objectives and target audience, leveraging both networks can be an effective strategy to maximise your reach and return on investment

How Does the Bing Ads Editor Work?

The Bing Ads Editor is a downloadable desktop tool that allows advertisers to manage and optimise their Bing Ads campaigns offline. It enables you to create, edit, and organise campaigns, ad groups, keywords, and ads in bulk.

Once your changes are made, you can upload them to your Microsoft Ads account, making it an efficient solution for managing large campaigns and making updates quickly without being connected to the internet.​

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