CONTENT MARKETING AGENCY

Content marketing is the act of creating valuable content with the aim to inform, entertain or educate your target audience across all stages of the marketing funnel. 

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content across carious channels to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.

Marketing content can take many forms including blogs, white papers, case studies, e-books, images, audio clips, video clips and more. These are just a few examples of content marketing that can be used across the buyer’s journey. 

From building brand awareness to converting prospects further along the marketing funnel, your content needs to be strategically positioned for each stage of the buying cycle. 

A successful content marketing strategy is all about creating targeted, compelling content for your audience. If they like what you post and share, they’ll be more likely to trust you with their online business.

This is why it’s important to make sure the content you produce is engaging and relevant – always keeping your target market firmly in mind.

It also can help to identify what type of content your audience is interested in, how they engage with it and where they’re located and position yourself as a valuable resource to the people who matter the most to your business – your customers.

At the end of the day, content marketing strategies focused on data and insights will bring you the best content marketing strategy for your needs.

We help you understand your target audience better, so you can create content that’s tailored to their needs and interests. This ultimately gives us the opportunity to deliver greater ROI for your business.

Content marketing is what drives attention online, which in turn drives action – whether that’s making a purchase, signup, opt-in, or sharing something socially.

Creative and compelling content marketing can mean the difference between your business being discovered by new customers or getting lost in the mix of a whirlwind of marketing messages.

Whether it’s connecting to your audience through a value-centric blog post, landing page or a viral video, there is a range of content marketing tactics for every stage of the buying process that can be used to achieve your business goals.

These include content marketing strategy development; planning & production, distribution, content marketing campaign management and measurement, customer insight & intelligence.

Our team can assist with:

Content ideation and creation – whether that be a blog post, infographic, video or social media content, we can help you create engaging content that resonates with your target audience.

Content distribution and amplification – we will help you to get your content seen by as many people as possible through our extensive network of media contacts and social media followers.

Ongoing content marketing optimisation – we continually track, measure and analyse your content marketing efforts to ensure they are performing at their best.

Content distribution – whether you’re looking for local services or need advice on how to do national/global marketing, the right platform is essential for getting your content in front of your target audience.

Search engine optimisation (SEO) – generating traffic to your site by making sure it appears at the top of the search engines.
Digital advertising – using platforms such as Google AdWords, Facebook & LinkedIn ads to promote your content and encourage user engagement.

Customer insight – what are they reading online? What type of media are they interested in? What social trends are important to them? What should you avoid in content marketing?

Evolving Digital is an award-winning content marketing agency offering a complete suite of digital marketing services including SEO, PPC and Social Media Management to Australian businesses of all sizes.

A robust content marketing process is fundamental to creating engaging content that provides valuable information to your audience while also achieving your business goals.

At its core, the content marketing process should be focused on understanding your target audience, creating relevant content, and then distributing that content to reach as many people as possible. It’s also important to track the performance of your current content marketing efforts so you can understand what’s working and what isn’t – this will help you to fine-tune your content marketing efforts over time.

The steps in our content marketing process are as follows:

Brand Discovery

We begin by conducting a discovery phase with you to really get to know your business – its mission, key messages, current marketing tactics and objectives.

This stage involves reviewing and analysing your target audience, understanding their needs and pain points, and developing buyer personas to represent them.

Once we have a deep understanding of your brand and target audience, we can move on to the next stage in the process.

Content Strategy

This feeds into our content marketing strategy where we look at how and when this content will reach your audience, before creating all the awesome stuff that goes into our content marketing campaigns.

Content Creation

Crafting outstanding visual content with compelling marketing messages that will help you achieve your goals.
Content Distribution
From here, we distribute it across the best channels to get high quality content into the hands of consumers – from traditional channels such as email and social media marketing to Tik Tok and Pinterest.

Content Marketing Optimisation

Our content marketers then commence ongoing optimisation of your content marketing campaigns – measuring, analysing and iterating on these efforts to continually improve performance.

The best platform for your content marketing efforts ultimately depends on your target audience.

Our expertise lies in finding the platform that will drive profitable customer action, whether that be Instagram, Facebook, Youtube or Tik Tok or a combination of all four of the leading digital marketing tools.

Our content marketers will help you create content that achieves a dual purpose: build brand awareness that also helps you rank on search engines.

User-generated content (UGC) is a type of content marketing that allows consumers to create and publish their own content for brands, rather than having it produced by the company. This approach makes it easier for users to interact with your brand because they can relate to it.

From Instagram to Tik Tok, USG is increasingly taking the form of video content marketing – such as through viral YouTube videos.

Content marketing and SEO are intrinsically linked – as your website’s content improves, it will become more likely to rank higher in the search engine results pages for relevant keywords. This improved ranking will then bring more traffic to your site, as users are directed there from Google (and other search engines).

Attracting relevant traffic through Google search results is a result of effective content marketing. With this, you build your brand’s authority and improve your site’s ability to rank in the SERPs (search engine results pages).

The number of people visiting your website each day is just the beginning.

It’s what happens after that impacts your conversion rate and growth. In order to beat your competition, you need to know how to create a high converting website.

CRO also helps you to better understand the purchasing decision process, so you can guide your visitors through the buyer’s journey to purchase.

By understanding how conversion rate optimisation works, you can increase your website’s conversion rate and sales.

Improving conversion rates can have a huge impact on the success of a business. A higher conversion rate means more leads and sales for your company, and ultimately, more revenue.