CONTENT
MARKETING
SERVICES
Where content strategy and digital marketing meet to create high performing, quality content that cuts through the noise.
In today’s fast-paced digital world, content marketing is a vital business activity. Brands with a strong content strategy receive 7.8 x more site traffic than non-established brands (Content Marketing Institute). Omni-channel solutions are what we’re all about – we create and deliver dynamic content that moves across digital platforms and connects with a clearly defined audience at every touchpoint. Content marketing is how businesses of all sizes connect with customers and prospects, build relationships, and drive conversions. And the results are huge – not only does it push visitors further along the sales process and generate more leads, but it also strengthens customer engagement and paves the way for better conversions.
When it comes to the content marketing world, one size does not fit all. The most successful content marketing campaigns are those that are tailored to the specific needs of your business and its customers. Whether you want to increase brand awareness, boost your search engine ranking, capture leads or drive conversions, our content marketing experts can help you do all this and more. Working with us, you’ll benefit from the best content marketing strategies that bring together expert analysis, industry insight and creative flair.
WE MAKE CONTENT MARKETING WORK
Effective content marketing isn’t about one-off campaigns –it’s a continuous process of building online relationships with new and returning customers.
Our approach to content marketing strategy and distribution moves dynamically through the ever-changing digital landscape, always keeping current and potential customers top of mind.
There’s more to inbound marketing than just blog posts, and social media updates – our team can help you create a variety of content types that will resonate with your audience and achieve your desired results. We take a holistic view of your business and work with you to understand your specific needs in order to develop a tailored content marketing strategy that hits the right note with your target audience.
From there, we work with you to create marketing content that engages and converts, positioning you as a thought leader in your industry.
CONTENT MARKETING STRATEGY
Outstanding content doesn’t just “happen,” it’s the result of powerful ideas, strategic thinking and a collaboration of creative talent. At Evolving Digital, we understand that a successful content marketing strategy requires all of these elements to work together in harmony.
Our team of strategists, writers and designers work together to develop creative concepts that are rooted in your business goals. We then craft compelling narratives and design scroll-stopping visuals that tell your story in a way that resonates with your target audience.
Once your content is created, our team of digital experts will ensure it reaches the right people at the right time. We use the latest technology and data-driven insights to develop and execute a distribution strategy that gets your content noticed.
From paid campaigns with integrated landing pages to branded video marketing, our experienced content marketing team is ready to help you achieve your business goals. We increase traffic by tapping into industry trends and creating content across streams at each stage of the customer journey.
Without a strategy, content marketing is just a guessing game. We take into consideration your target audience, their online behaviors, and the latest trends in the industry to develop a content marketing plan that will help you achieve your desired results.
Once we have a better understanding of your content marketing goals, our team of experienced writers, designers, and developers will get to work creating engaging, visually-appealing content that resonates with your target audience.
OUR CONTENT MARKETING ROADMAP
WHY CHOOSE US AS YOUR
CONTENT MARKETING AGENCY
Evolving Digital brings together an impressive group of strategists, creatives, writers, designers, and developers who share a proven track record of helping brands like yours get more leads, conversions, and revenue through content marketing — all while boosting brand awareness and loyalty.
Through a deep understanding of your brand’s strengths, consumers’ communication behaviours, and the online digital marketing landscape, we’re able to deliver marketing content that’s highly targeted, engaging and effective. From ideating compelling content ideas to creating powerful visual content to distributing content across channels, and measuring the results. We’ll develop a content strategy for your brand that will deliver long-term results and ROI.
Backed by conversion-focused, scroll stopping content that works across all channels, you will be converting prospective customers at every touchpoint.
Content marketing is the act of creating valuable content with the aim to inform, entertain or educate your target audience across all stages of the marketing funnel.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content across carious channels to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
Marketing content can take many forms including blogs, white papers, case studies, e-books, images, audio clips, video clips and more. These are just a few examples of content marketing that can be used across the buyer’s journey.
From building brand awareness to converting prospects further along the marketing funnel, your content needs to be strategically positioned for each stage of the buying cycle.
This is where our expertise in digital marketing strategy comes to play. We combine our digital marketing knowhow with a powerful content marketing strategy to skyrocket your online visibility.
A successful content marketing strategy is all about creating targeted, compelling content for your audience. If they like what you post and share, they’ll be more likely to trust you with their online business.
This is why it’s important to make sure the content you produce is engaging and relevant – always keeping your target market firmly in mind.
It also can help to identify what type of content your audience is interested in, how they engage with it and where they’re located and position yourself as a valuable resource to the people who matter the most to your business – your customers.
At the end of the day, content marketing strategies focused on data and insights will bring you the best content marketing strategy for your needs.
Our content marketing strategists will help you understand your sales funnel and target audience better, so you can create content that’s tailored to their needs and interests. This ultimately gives us the opportunity to deliver greater ROI, generate leads and achieve specific business goals.
Content marketing is what drives attention online, which in turn drives action (lead generation) – whether that’s making a purchase, signup, opt-in, or sharing something socially.
Creative and compelling content marketing can be the difference between your business being discovered by new customers or getting lost in the mix of a whirlwind of marketing messages.
Whether it’s connecting to your audience through a value-centric blog content, long form content, landing page, press releases, or a viral video, there is a range of content marketing tactics for every stage of the buying process that can be used to achieve your business goals.
With a dedicated content marketing strategist working by your side, you can hit your
These include content marketing strategy development; planning & production, distribution, content marketing campaign management and measurement, customer insight & intelligence.
Our team can assist with:
Content development & creation – whether that be blog content, infographic, video or social media content, we can help you create engaging content that resonates with your target audience.
Content distribution and amplification – we will help you to get your content seen by as many people as possible through our extensive network of media contacts and social media followers.
Ongoing content marketing optimisation – we continually track, measure and analyse your content marketing efforts to ensure they are performing at their best.
Content distribution – whether you’re looking for local services or need advice on how to do national/global marketing, the right platform is essential for getting your content in front of your target audience. We will also provide link building opportunities that get your content ranking.
Search engine optimisation (SEO) – generating traffic to your site by making sure it appears at the top of the search engines.
Digital advertising – using platforms such as Google AdWords, Facebook & LinkedIn ads to promote your content and encourage user engagement.
Customer insight – what are they reading online? What type of media are they interested in? What social trends are important to them? What should you avoid in content marketing?
Evolving Digital is an award-winning content marketing agency offering a complete suite of digital marketing strategy services including SEO (search engine optimisation), PPC and Social Media Management to Australian businesses of all sizes.
A robust content marketing process is fundamental to creating engaging content that provides valuable information to your audience while also achieving your business goals.
At its core, the content marketing process should be focused on understanding your target audience, creating relevant content, and then distributing that content to reach as many people as possible. It’s also important to track the performance of your current content marketing efforts so you can understand what’s working and what isn’t – this will help you to fine-tune your content marketing efforts over time.
The steps in our content marketing process are as follows:
Brand Discovery
We begin by conducting a discovery phase with you to really get to know your business – its mission, key messages, current marketing tactics and objectives.
This stage involves reviewing and analysing your target audience, understanding their needs and pain points, and developing buyer personas to represent them.
Once we have a deep understanding of your brand and target audience, we can move on to the next stage in the process.
Content Strategy
This feeds into our content marketing strategy where we look at how and when this content will reach your audience, before creating all the awesome stuff that goes into our content marketing campaigns.
Content Creation
Crafting outstanding visual content with compelling marketing messages that will help you achieve your goals.
Content Distribution
From here, we distribute it across the best channels to get high quality content into the hands of consumers – from traditional channels such as email and social media marketing to Tik Tok and Pinterest.
Content Marketing Optimisation
Our content marketers then commence ongoing optimisation of your content marketing campaigns – measuring, analysing and iterating on these efforts to continually improve performance.
The best platform for your content marketing efforts ultimately depends on your target audience.
Our expertise lies in finding the platform that will drive profitable customer action, whether that be Instagram, Facebook, Youtube or Tik Tok or a combination of all four of the leading digital marketing tools.
Our content marketers will help you create content that achieves a dual purpose: build brand awareness that also helps you rank on search engines.
User-generated content (UGC) is a type of content marketing that allows consumers to create and publish their own content for brands, rather than having it produced by the company. This approach makes it easier for users to interact with your brand because they can relate to it.
From Instagram to Tik Tok, USG is increasingly taking the form of video content marketing – such as through viral YouTube videos.
Content marketing and SEO are intrinsically linked – as your website’s content improves, it will become more likely to rank higher in the search engine results pages for relevant keywords. This improved ranking will then bring more traffic to your site, as users are directed there from Google (and other search engines).
Attracting relevant traffic through Google search results is a result of effective content marketing. With this, you build your brand’s authority and improve your site’s ability to rank in the SERPs (search engine results pages).
The number of people visiting your website each day is just the beginning.
It’s what happens after that impacts your conversion rate and growth. In order to beat your competition, you need to know how to create a high converting website.
CRO also helps you to better understand the purchasing decision process, so you can guide your visitors through the buyer’s journey to purchase.
By understanding how conversion rate optimisation works, you can increase your website’s conversion rate and sales.
Improving conversion rates can have a huge impact on the success of a business. A higher conversion rate means more leads and sales for your company, and ultimately, more revenue.
Video content marketing has the highest engagement and conversion rate of all digital media assets. This, on top of the fact that video continues to grow as a share of all digital content consumed, is the biggest factor as to why it is such a popular channel for brands.
Brands now need to create compelling video content in order to remain competitive and relevant to their audiences. Businesses that fail to harness the power of video as a digital marketing strategy leave themselves at a disadvantage, as other brands will continue to attract and engage their target market through this channel with high quality content.
Video content marketing services offers businesses the opportunity to develop an authoritative presence on specific topics as well as provide their audiences with educational and entertaining information.
A strong content marketing strategy should be built around goals that can be measured. The first step is to define your business objectives and outline KPIs (key performance indicators) that will measure the success of the content marketing strategies implemented.
From here, we will establish the following digital marketing metrics such as: how many leads were generated from content assets? How many people signed up for a webinar or downloaded a white paper after viewing certain pieces of content? How many people are engaging with the content you’ve published?
By creating a content marketing strategy that is focused on tracking results, your business will have the ability to build measurable ROI for your efforts.
We see a lot of brands make the mistake of publishing poor quality content (including blogs and social media posts) that hasn’t been proofread or edited.
Unprofessional writing will leave a negative impression on potential customers and may even damage your brand.
Another common error is publishing too much content. This is especially true for brands that are just starting out with content marketing.
Many businesses will be tempted to create blog posts, social media updates and website copy in an attempt to get noticed. The result of this, however, can lead to content fatigue where audiences are overwhelmed with too much information.
Another common content marketing mistake is not taking the time to understand what your audience wants. Just because you are creating great content doesn’t mean that your target market will be interested in it. Always ask yourself “who am I targeting with this content? What are their needs, pain points and problems?”
Lastly, not having a content marketing strategy in place for promoting your content is another common shortfall. This can include simply posting links to your latest pieces of content on social media sites with little thought as to how you will reach your target audience, or worse publishing it and forgetting about it.
One of the primary goals for developing a digital marketing strategy driven by content is to increase your brand’s exposure and engagement with your target audience.
In order to do this, we will track key content marketing and digital marketing metrics such as the number of leads generated from content assets; percentage of traffic going to your website from content assets; % increase in social media following, etc.
These are just a few of the metrics that our content marketing strategists track for our clients.
A social media strategy is a strategic marketing approach to engage with your target audience over social media.
We will map out the different platforms that you should be active on, as well as create content calendars to ensure that we’re continuously providing value to your audience.
The best social media strategy for your brand will depend on various factors including the demographic of your target audience, their activity rate on social media platforms and what your business objectives are.
Traditional advertising is an interruption in the consumer’s daily life and in some instances, is considered a nuisance.
Traditional advertising can range from billboards and TV commercials to radio announcements and print ads.
Content marketing or digital marketing, on the other hand, is a strategic marketing approach focused on providing value to your target audience through educational and informative content without directly selling to them.
Once oor content marketing strategists understand what your target audience wants, we will create a multitude of consistent content assets including blog posts, articles, videos and social media updates that provide information to help them solve their needs.
A content asset is essentially any form of media that provides value to our target audience. This can be anything from blog posts, social media updates, ebooks, infographics, videos and podcasts for you.
Content marketing services allow businesses to establish themselves as an industry authority by becoming the leading voice on specific topics related to your product or service.
For example, if you’re a B2B enterprise software company, you will want to become the go-to source for everything related to your solution, distributing valuable content that speaks directly to your audience’s pain points and interests.
Plus: Content marketing helps you rank higher in search engines, which in turn will drive more traffic to your website.
With more eyes on your company, you are given the opportunity to convert prospects into leads and ultimately more online sales for your business and this is why content marketing works.
Paid advertising and content marketing services work hand-in-hand to increase your placement in search engines and social media channels.
We will work with you to develop an effective pay-per-click or paid social media strategy depending on what your business objectives are for each campaign.
EVOLVE YOU BUSINESS TODAY WITH content marketing
Take your business to new heights of success by harnessing the power of highly targeted paid ads.
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