Reach a global, highly-engaged audience with
Youtube Ads

ALL ABOUT YOUTUBE ADS

Advertise on youtube:
THE most powerful video marketing platform

With over 2.3 billion monthly users and with more than 1 billion hours of video content consumed on YouTube every day, YouTube is without a doubt the most powerful video marketing platform available.

YouTube has the most expansive reach of any video platform, including TV! YouTube Ads well and truly give TV ads a run for their money where advertising ROI is concerned. Studies across eight countries show that advertising on YouTube delivers a higher ROI (Return On Investment) than TV in over 80% of cases.

So, why not put your video ad in front of the people who are already engaged in watching videos on the topics that interest them the most?

Whether you are a blogger looking to increase brand awareness and drive traffic to your channel or a business wanting to promote a product, tool or service, our team can help you get the most out of advertising on YouTube.

At Evolving Digital, we see both strategy and creative content as symbiotic. A quality YouTube Ad strategy is the backbone of your creative success, and likewise, good creative content will help to amplify your strategic objectives.

Our team of experienced online marketers will work with you to create a YouTube Ads strategy that aligns with your overall marketing objectives and helps you achieve your desired results.

WE MAKE YOUTUBE ADS WORK FOR YOU

Target by Interest with
YouTube Advertising

With a wealth of targeting options, YouTube Ads is one of the most precise digital marketing tools available. You can target potential customers based on location, age, gender, interests and even behaviour.

With Youtube Advertising, you can target people who live in a particular area or those who have recently visited your website. You can also target Youtube users based on their interest data. For example, you could target car enthusiasts interested in rally driving. And with behavioural targeting, you can target people based on what they’ve watched on YouTube in the past. This level of precision means that you can target your ads to the right people, increasing the chances that they will take action on your video content.

At Evolving Digital, we have a team of experienced digital marketers who understand the precise targeting options available on YouTube. We can help you target the right audience for your business, increasing the chances that they will take action on your video content.

Youtube Ads Image | Youtube Ads | Digital Marketing Agency Sydney
Youtube Advertising Image | PPC Agency | Evolving Digital

YOUTUBE SEO SPECIALISTS

Like YouTube’s parent company Google, YouTube functions primarily as a search engine; instead of producing links to relevant website content, YouTube provides searchers with relevant video content.

From implementing a keyword strategy and creating SEO Optimised Headlines and descriptions to Video Tag Optimisation – Our YouTube Ad Specialist knows a thing or two about getting your video content to rank on YouTube.

WHY INVEST IN GOOGLE ADS WITH EVOLVING DIGITAL?

Increase Engagement and Build Brand Trust With YouTube Ads

YouTube Ads is an effective top of funnel strategy that can help to increase user engagement and boost brand trust,
leading to long-term success for your business.

The power of YouTube ads lies in their ability to increase user engagement and boost brand trust. Not only is video marketing through platforms like YouTube Ads beneficial to businesses, but video content is also the preferred form of content to engage
with online.

In 2020, 96% of consumers increased their video usage and now make up 82% of all digital traffic. (InVideo, 2022)
It’s safe to say that video content marketing is here to stay, and its adoption will only skyrocket. 

ENGAGE YOUR AUDIENCE WITH VIDEO CONTENT

Video content is king. However, you can spend weeks crafting industry-leading video content and quickly blow your marketing budget, writing scripts, videoing and editing your content. Still, all your hard work and production costs can quickly go to waste without a video marketing strategy. YouTube Ads puts all your creative assets to work, getting your video content out there in front of qualified audiences. Just starting with a google ads account or are looking for expert help to take your google ads to the next level – we can help.

When consumers engage with video ads, they are more likely to visit your website, subscribe to your channel or even make a purchase. In fact, according to a study by Wyzowl, 79% of consumers consider brands that advertise on YouTube as more trustworthy.

OUR YOUTUBE AD SUCCESS FORMULA

Creating high performing YouTube campaigns that convert isn’t as simple as uploading your video content.

Our YouTube Ad Success Formula comes down to:

1) Creating scroll-stopping video content that connects with your target audience

2) Addressing YouTube content specifications & advertising requirements

3) Implementing advanced targeting parameters so that your budget is optimised and your ads are performing at their best

Top of Funnel Youtube advertising StraTEGY

We work for you, not Google. Our primary goal is to make your business more profitable through Google Ads. With our experience in paid search, we take care of all your online advertising so you can focus on your business.

Our google ads experts will develop a custom strategy designed to help you get the most out of your investment and help your business stand out from the competition.

We believe digital marketing is a long-term investment; we offer a full range of google ads services from the initial set-up and ongoing management of your campaigns to comprehensive reports and account reviews.

Evolving Digital | PPC Agency

CASE STUDY

CLIENT NAME

Our dynamic approach to google ads helped one client explore their revenue and increase their traffic.

158.53%

increase in online revenue in five months

83.96%

increase in traffic

23.07%

increase in conversion

Evolving Digital | PPC Agency

CASE STUDY

CLIENT NAME

Our dynamic approach to google ads helped one client explore their revenue and increase their traffic.

158.53%

increase in online revenue in five months

83.96%

increase in traffic

23.07%

increase in conversion

Evolving Digital | PPC Agency

CASE STUDY

CLIENT NAME

Our dynamic approach to google ads helped one client explore their revenue and increase their traffic.

158.53%

increase in online revenue in five months

83.96%

increase in traffic

23.07%

increase in conversion

THE NEXT LEVEL OF YOUTUBE OPTIMISATION

Leverage the Power of YouTube SEO

Like YouTube’s parent company – Google, YouTube functions primarily as a search engine. Instead of producing links to relevant website content, YouTube provides searchers with relevant video content.

Video content is king. However, you can spend weeks crafting industry-leading video content and quickly blow your marketing budget, writing scripts, videoing and editing your content. Still, all your hard.  work and production costs can very quickly go to waste without a.

YouTube Ads backed by SEO strategy, all of your creative assets are put to work, getting your video content out there in front of qualified audiences.

At Evolving Digital, we take a holistic and strategic approach to video marketing that encompasses everything from creative scripting to Video SEO.

Our team will work with you to develop a YouTube Ads campaign that meets your marketing objectives and helps you achieve your desired results.
Our YouTube Ad Specialists know a thing or two about getting your video content to rank on YouTube.

From implementing a keyword strategy and creating SEO Optimised Headlines and descriptions to Video Tag Optimisation. We can help get your videos in front of the right people at the right time.

YOUTUBE ADVERTISING FAQs

FREQUENTLY ASKED QUESTIONS

YouTube advertising is the process of creating video content to promote a product or service through the YouTube platform.

YouTube Ads are a part of the Google Display Network (GDN) and are managed from a google ads account.

From your Google Ads account, we set up and manage your YouTube advertising campaigns, target ads to specific demographics and create engaging videos that convert.

There are many benefits to advertising on YouTube, some of which include: increased brand awareness, increased user engagement, increased trust in your brand, and much more.

When someone searches for video content on YouTube, videos that are relevant to their search are displayed. Advertisers can target their ads to appear on these search results pages by bidding on keywords that are relevant to their product or service.

Yes, you can use your existing video content for YouTube advertising. However, it is important to ensure that your videos are of high quality and meet YouTube content specifications. Our team of specialists can help you create engaging and effective video content for your advertising campaign.

There are a number of different video ad formats on YouTube, including: TrueView Ads, In-Stream Ads, and Masthead Ads.

These different ad formats offer different benefits, so it is important to choose the right format for your campaign goals.

The different types of YouTube Ad Formats 


TrueView Video Ad:


TrueView Ads are skippable in stream ads that allow users to skip the ad after 5 seconds. These ads are charged on a cost-per-click (CPC) basis and can be targeted to specific demographics.


In-Stream Ads:


In-Stream Ads are non skippable ads that play before , during, or after a video. These ads are charged on a cost-per-thousand impressions (CPM) basis and can be targeted to specific demographics.


Masthead Ads:


Masthead Ads are non skippable ads that appear at the top of the YouTube homepage. These ads are charged on a cost-per-thousand impressions (CPM) basis and can be targeted to specific demographics.


Banner Ad:
Banner Ads are static image ads that appear on the right side of YouTube videos. These ads are charged on a cost-per-click (CPC) basis and can be targeted to specific demographics.


Overlay Ads:


Overlay Ads are semi-transparent text or image ads that appear on the bottom 20% of a video. These ads are charged on a cost-per-thousand impressions (CPM) basis and can be targeted to specific demographics.

There are a number of different targeting methods available for YouTube advertising, including: age, gender, location, interests, and keywords. It is important to target your ads to the right audience in order to achieve the best results.

The YouTube advertising process typically involves four steps: creating a campaign, targeting your ads, creating ad content, and measuring results. Our team of specialists can help you navigate these steps and create a successful YouTube advertising campaign

In addition to YouTube advertising, we also offer a number of other PPC services, including Facebook Ads, Instagram Ads, Google Ads, and Bing Ads.

Head to our Pay Per Click Section to learn more about our full suit of digital marketing services.

Youtube advertising can be extremely effective when done correctly. Video marketing through platforms like Youtube Ads can help to increase user engagement and boost brand trust, leading to long-term success for your business.

Youtube SEO is the process of optimising your videos and your channel to rank higher in the search engines. When people search for things on YouTube, they usually type in a keyword or phrase.

If you can get your videos and your channel to rank high for those keywords, then you will get a lot of views.

YouTube advertising can help improve your Youtube search results by increasing the visibility of your videos.

Advertisers can target their ads to appear on relevant search results pages, which can help to increase traffic to their website or product page.

Additionally, high-quality video content can improve your website’s SEO ranking as Google can now crawl and read video content on the YouTube platform.

Successful video ad campaigns can be measured by a number of different metrics, including: viewer watches, ad impression, audience engagement, and website visits.

There are a number of different effective video ad types on YouTube, but some of the most popular include: Product Videos, How-To Videos, Testimonial Videos, and Explainer Videos.

No, you do not need a YouTube channel to advertise on YouTube. However, it is recommended that you create a channel to host your ads and track their performance. Our team can help you create and optimise your channel for the best results.

You can also use Display Network only features like Remarketing, Sitelink Extensions or Callout Extensions.

With video ads, you can drive brand awareness, traffic and conversions at a low CPM through native in-stream ads on YouTube videos.

Advertisers can take advantage of TrueView for Action video discovery ads with affordable costs – only pay when someone chooses to watch your entire 15 seconds or 10 seconds ad, keeping it real.

Video discovery ads are a type of TrueView ad that appears on YouTube’s homepage, in the related videos sidebar, or as suggested videos. These ads are charged on a cost-per-click (CPC) basis and can be targeted to specific demographics.

In-stream ads position your video content before a requested Youtube Video commences. In-stream ads are ideal if you are looking to increase views. With the right placement targeting, In-Stream Ads often have the greatest ROI.

Discovery Ads appear alongside as ‘up next’ or suggested videos alongside the YouTube video that is being watched and have the highest view rates of the two types of Youtube Ad formats.

Skippable in stream ads are those that can be skipped after 5 seconds. Non skippable ads are those that must be watched before the viewer’s chosen video can be streamed.

There are a number of different ways to optimise your Youtube ads for conversions, including: using persuasive language, choosing the right thumbnail image, and including a call-to-action.

Additionally, it is important to create videos that are relevant to your target audience and offer value.

OUTPERFORM YOUR COMPETITORS WITH EVOLVING DIGITAL