We are more than just a Bing Ads agency—we are your strategic partner in leveraging this powerful platform to drive growth and maximise ROI. By tapping into the distinct capabilities of Bing Ads, we help service-based businesses like yours capture high-quality leads, increase visibility in competitive markets, and outperform competitors overcapitalising on Google Ads.
In today’s rapidly evolving digital landscape, the rise of Bing Ads is reshaping how service-based businesses approach online advertising. With Bing’s increasing market share, particularly driven by Microsoft’s advancements in AI and the integration of ChatGPT into its search ecosystem, more and more businesses are discovering the untapped potential of Microsoft Ads.
For service-based businesses, investing in Bing Ads is not just an option—it’s a strategic move to access a unique, often overlooked audience and achieve higher returns on your advertising spend.
Service-based businesses, including financial services, legal firms, healthcare providers, and professional consultancies, stand to gain significantly from the rise of Bing Ads.
Bing attracts a unique demographic, particularly older, more affluent users who are often decision-makers in their industries. For service-based businesses targeting professionals, executives, or high-net-worth individuals, Bing Ads provides a direct line to this valuable audience where other marketing strategies, such as a social media marketing campaign and Google Adwords, may not be effective.
Due to less competition on the platform, Microsoft advertising typically offers lower CPCs compared to Google Ads, CPCs on Microsoft Ads can be 20-30% lower than on Google Ads. This means that service-based businesses can achieve better visibility and higher engagement without the hefty price tag, making Bing advertising campaigns a cost-effective solution for driving high-quality traffic.
Bing integrates with Microsoft’s entire suite of products, including Windows, Office, and LinkedIn. This integration offers additional opportunities for service-based businesses to reach their target audience through multiple touchpoints, enhancing the effectiveness of their marketing campaigns.
With features like LinkedIn profile targeting, Bing Ads allows service-based businesses to reach specific professional demographics based on job title, company size, and industry. This is particularly valuable for B2B services, where connecting with decision-makers is critical to driving conversions.
Service-based businesses often operate in competitive markets where standing out is crucial. Bing Ads provides higher ad visibility, with a greater share of ad space on the first page of search results. This increased visibility can lead to higher click-through rates (CTR) and more qualified leads throughout the Microsoft advertising network.
At Evolving Digital, we offer a comprehensive suite of Bing Ads services designed to drive performance and ensure your business reaches its full potential on Microsoft’s advertising platform.
We start by understanding your business, industry, and competition. Based on this in-depth analysis, we develop a customised Bing Ad campaign that aligns with your business goals. This includes audience targeting, keyword research, bid strategies, and ad copy development.
Our team handles all aspects of your Bing Ads campaign setup. From selecting the right keywords to crafting compelling ad copy, we ensure that your ads are designed to capture attention and convert. Once the campaign is live, we continually monitor and optimise it for performance.
Effective keyword targeting is the cornerstone of any successful PPC campaign. We conduct thorough keyword research to identify high-value terms that your target audience is searching for. This helps ensure that your ads are displayed to the right people at the right time.
Compelling ad copy is critical to driving clicks and conversions. Our experienced copywriters craft persuasive, engaging ad content that resonates with your target audience. We also develop creative visuals and extensions that enhance your ads’ effectiveness.
Bid management is crucial to maximising the efficiency of your ad spend. Our team uses advanced bidding strategies and real-time data to adjust bids dynamically, ensuring that you get the best possible ROI.
Microsoft advertising offers powerful audience targeting capabilities across the Bing network. We leverage these tools to segment your audience based on demographics, behaviours, and other criteria, delivering highly relevant ads that drive engagement and conversions.
Understanding how your ads perform is key to refining your strategy. We set up comprehensive conversion tracking to measure the effectiveness of your campaigns. You’ll receive detailed reports that provide insights into performance metrics, helping you make informed decisions.
The digital landscape is constantly evolving, and so are your campaigns. We provide ongoing optimisation to ensure that your Bing Ads remain effective over time. Our team is always available to provide support, answer questions, and adjust strategies as needed.
While Google may dominate the search engine market, Bing Ads offer a range of benefits that can significantly enhance your online advertising efforts:
Bing attracts a distinct demographic that is often overlooked by other search engines. With Bing Ads, you can reach older, more affluent users who are more likely to convert, particularly in industries such as finance, real estate, and professional services.
Due to less competition on the platform, Bing Ads typically offer lower cost-per-clicks (CPCs) compared to Google Ads. This means you can achieve better results with a lower budget, making Bing an attractive option for businesses looking to maximise their return on investment.
Bing is integrated with popular Microsoft products like Windows, Office, and Xbox. This seamless integration provides additional opportunities to reach your target audience through multiple touchpoints, increasing the likelihood of conversion.
Microsoft advertising offers robust targeting options, including LinkedIn profile targeting, allowing you to reach specific professional demographics based on job title, company size, and industry. This is particularly valuable for B2B marketers looking to connect with decision-makers.
On Bing, your ads are more likely to achieve prominent placements, as the platform offers a higher share of ad space on the first page of search results. This increased visibility can lead to higher (CTR) and more conversions.
If you’re ready to explore the untapped potential of Micorosft advertising and take your digital marketing strategy to the next level, Evolving Digital is here to help. Our team of experts is dedicated to delivering results that matter with tailored strategies that align with your business goals.
Contact us today for a free consultation and see how we can help you succeed with Bing Ads.
Bing Ads offer several unique advantages, including lower CPCs, access to a distinct demographic, and advanced targeting capabilities such as LinkedIn profile targeting. Additionally, Bing powers searches on multiple platforms, including Yahoo and MSN, increasing your ad’s reach.
Microsoft Ads (formerly Bing Ads) typically offers lower cost-per-clicks (CPCs) compared to Google Ads, often ranging from 20% to 35% lower across various industries. This reduction in CPCs is primarily due to the lower competition on the Microsoft Ads platform, which encompasses Bing, Yahoo, and AOL search engines.
Why is this the case?
Our team uses a data-driven approach to optimise Bing Ads campaigns. This includes thorough keyword research, precise audience targeting, compelling ad copywriting, and continuous performance monitoring. We adjust bids dynamically to ensure your campaigns are always performing at their best.
Yes, Bing Ads can complement your existing Google Ads campaigns, providing additional reach and visibility. Many businesses find that running campaigns on both platforms allows them to cover more ground and reach a broader audience.
Businesses in industries such as finance, real estate, healthcare, and professional services often see significant benefits from Bing Ads due to the platform’s demographic. However, any business looking to expand its digital presence and reach new audiences can benefit from including Bing Ads and other Microsoft advertising activities in its strategy.
The Microsoft Search Network and the Google Search Network are both powerful platforms for paid search advertising, but they operate differently in terms of reach, partners, and audience demographics.
Bing Search Engine:
Google Search Network:
While the Google Search Network offers unparalleled reach and diversity, the Microsoft Search Network provides access to a more targeted, often higher-value audience at a lower cost. Depending on your business objectives and target audience, leveraging both networks can be an effective strategy to maximise your reach and return on investment
The Bing Ads Editor is a downloadable desktop tool that allows advertisers to manage and optimise their Bing Ads campaigns offline. It enables you to create, edit, and organise campaigns, ad groups, keywords, and ads in bulk.
Once your changes are made, you can upload them to your Microsoft Ads account, making it an efficient solution for managing large campaigns and making updates quickly without being connected to the internet.
ABOUT US
We’re not your standard digital marketing agency.
If you’re ready for your business to evolve, you’ve come to the right place
WHAT WE DO
GET IN TOUCH
© Copyright 2024 Evolving Digital
