Youtube Ads and the Future of Online Advertising
YouTube has elevated the bar on video viewership. From VHS tapes in the 1990s to hundreds of millions of viewers on YouTube, it has evolved from a method to communicate with others to an entertainment medium that is also income-generating to content creators and advertisers.
In fact, according to a 2019 data from Youtube Australia, 81 per cent of Aussies watch “How-to” YouTube videos, which are six per cent higher than the data in 2015. This shows how important it is to create value-centric content for your audience.
If you operate in a niche industry or an area where you can provide valuable information, you can leverage your expertise by creating engaging advertising campaigns that hit the spot.
To give you an idea of what’s possible with video advertising on YouTube, here are five examples of some of the best YouTube video campaigns from a range of leading brands.
1. Nike – “Nothing Beats A Londoner’ Trueview Ad Campaign
Nike’s “Nothing Beats a Londoner” ad is a great example of how to use YouTube’s TrueView ad format to reach potential customers. This campaign was designed to celebrate the city of London and its residents. The ad features a number of famous Londoners, including Mo Farah, Harry Kane, and Skepta.
Why it works: Though a well-established brand, this is an excellent example of storytelling on the TrueView canvas from Nike. There is a steady heartbeat throughout, which keeps the audience engaged.
Nike knows that London is a city filled with passionate sports fans. They also know that these fans are always looking for the next big thing. By using the TrueView ad format, Nike was able to tell a story that resonated with their target audience and generate excitement around their product.
2. Kitchen Aid – Bumper Ad
Bumper ads are a short video ad format that allows brands to reach out to more people and boost awareness of their business by using a brief, catchy message.
A perfect example is KitchenAid – Omelette – Yours For The Making:
Why it works: This bumper ad allows brands to reach people with its bite-sized message and provide a minor impact on their viewing experience within six seconds or less. It’s quick, innovative, and delivers the product’s advantages in such a limited time frame effectively.
3. Dove – Pre-roll Ads
A pre-roll ad is a brief commercial that plays before every video. When the ad is finished, there are some instances in which the audience must view the whole thing from beginning to end; otherwise, they have the option of skipping it after a certain amount of time.
Here’s an exceptional example of a pre-roll ad from Dove:
Why it works: Usually, CTAs often request that you click a button, sign up for a newsletter, or go to a website. But have you ever been urged to clean your hands?
This YouTube ad campaign communicates a powerful message that washing your hands is not only for personal hygiene reasons. It’s timely and showcases the reality that today’s consumers are belief-driven. They want to see companies contributing to positive changes in the world.
How to Make YouTube Ads Work for You
You have a clear advertising strategy, your campaign concept is fleshed out, and your Youtube Ad is edited and ready to go live. Before you do anything, there are a few things you need to do to make sure you give your ad the best chance possible of getting you the results you want.
So, how can you make YouTube Ads work for you? Here are some tips:
1. Use keyword-rich titles and descriptions
When creating your Ads, be sure to use keyword-rich titles and descriptions so that your videos can be easily found by potential customers.
2. Create transcripts of your videos
Another great way to make your Youtube Ads work for you is to create transcripts of your videos. This will allow people to read along as they watch your video, and it will also help search engines index your content so that people can find it more easily.
3. Use annotations and call-to-actions
Annotations and call-to-actions are great ways to engage with your viewers and encourage them to take action. Be sure to use these features in your ads to help increase their effectiveness.
4. Promote your videos on other channels
In addition to promoting your videos on YouTube, be sure to also promote them on other channels such as your website, blog, and social media accounts. This will help increase their reach and visibility.
5. Learn as much as you can about Google Ads
Paid advertising is a great way to get your videos in front of a larger audience. If you’re not already familiar with Google Ads, be sure to take some time to learn about it so that you can make the most of this powerful tool.
By following these tips, you can make YouTube Ads work for you and help to promote your business in a cost-effective way.
Related Post: The Complete Guide to Google Ads
Video Marketing is the Future of Online Advertising
With Google having the highest conversion rate at 8.2% among eight advertising channels (i.e. Bing, Facebook, Instagram, Pinterest, Twitter, etc. gives you all the more reason to optimise your youtube videos.
Without the proper optimisations, your video ads could be falling short of their potential. You could be wasting valuable advertising dollars on impressions that don’t result in conversions.
Where to next?
With a variety of Youtube ad formats available, you can find one that suits your business goals and budget. When it comes to video marketing, don’t be afraid to think outside the box! There’s a world of possibilities waiting for you and your brand.
Overall, YouTube advertising is an effective way to reach out to potential customers and deliver your message in a creative and engaging way.
What are you waiting for? Get started on your YouTube marketing journey today!
Still don’t know where to start? Evolving Digital can help. We are a full-service digital agency with a team of experts who can help you create and optimise your video ads for Google Ads.