SEO Tools: The Importance of Efficiency in Search Engine Optimisation

SEO Tools | SEO Agency Sydney | Evolving Digital
Automated SEO tools can help you improve your website's search engine ranking while freeing your time to focus on other aspects of your business. Read more here!

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Search Engine Optimisation (SEO) is constantly evolving, and new opportunities for businesses to improve their online visibility come with that evolution. However, keeping up with the latest changes can be difficult, especially for smaller companies that don’t have the time or resources. That’s where SEO tool automation comes in. 

Automated SEO tools can help you improve your website’s search engine ranking while freeing your time to focus on other aspects of your business. 

This blog post will discuss the importance of SEO tool automation and how it can help you achieve better organic search results from your SEO campaigns.

What is SEO Tool Automation?

SEO automation is the use of software to automate various SEO tasks. It can include jobs such as keyword research, link building, and content creation. Automating these tasks can help you save time and effort while still achieving good results.

So let’s dive in and take a look at the benefits of using SEO tools.

Benefits of SEO Automation

There are several benefits to using SEO automation, including:

Increased Efficiency

Automated software can help you complete tasks more quickly and efficiently than if you were to manually. It can save you time and allow you to focus on other aspects of your business

Improved Results

By freeing up your time to focus on other aspects of SEO, you can improve the overall results of your campaigns. And because of this, you’ll be able to devote more attention to strategy and planning rather than being bogged down by manual tasks.

Reduced Costs

Automated software can also help you save money by reducing the need for manual labour. It can benefit small businesses that don’t have the resources to hire a full-time SEO specialist.

So as you can see, there are many benefits to using SEO automation. It can help you improve your website’s ranking while freeing up your time to focus on other business activities.

Which SEO Elements can be Automated?

Backlink Analysis

Backlink analysis is an off-page SEO process of assessing the quality and quantity of links pointing to a website. It can be done manually, but using automated software is often more efficient. 

Automated backlink analysis can help you identify which links are most valuable and worth pursuing and which should be avoided.

Keyword Research

Keyword research is an essential part of any SEO campaign. Automated software can help you find the correct search terms to target and track their performance over time. This process can help you optimise your website for better search engine visibility.

Content Creation

Content is a critical part of SEO, and automated software can help you create high-quality and relevant content quickly and easily. This software can often generate relevant search terms and topics based on your website’s content, making it easier to produce targeted and compelling content.

Rank Tracking

Rank tracking monitors your website’s position in Search Engine Results Pages (SERPs). 

Automated software can help you track your progress over time and identify any changes in your search rankings. It can help you optimise your campaigns for better results.

Website Analysis

Website analysis is evaluating your web pages for their SEO. Automated software can help you identify areas in your web page that need improvement and provide recommendations for how to improve them. This process can help you optimise your website for better search engine visibility.

Competitor Analysis

Competitor analysis is the process of assessing your competitors’ SEO strategies. 

Automated software can help you identify their strengths and weaknesses and develop a plan to improve your SEO campaigns. It can help you stay ahead of the competition and achieve better results from your SEO efforts.

Best SEO Automation Tools

There are several automated software tools available to help with SEO. Here are some of the best free and paid SEO tools to help you start your SEO:

Free SEO Automation Tools

Screaming Frog

Screaming Frog is an SEO tool that has a paid and free version. The only difference is the number of pages the free version can crawl. The paid version can crawl up to a thousand pages and have additional components like  Google Analytics and custom source code search, while the free version is limited to 500 pages.

What does Screaming Frog do?

●     Check for Broken Links

Broken links can hurt your website’s ranking and reputation, so it’s essential to check for them regularly. Screaming Frog can help you find and fix broken links quickly and easily.

●     Sitemap Generation

Sitemaps play an essential part when crawling your web page quickly. Screaming Frog can help generate one.

●     Integrate with analytics tools

Screaming Frog can work with Google analytics, page speed insights, and other analytical tools to help improve your website’s ranking.

●     Analyse metadata

Screaming Frog can help you analyse your website’s metadata, including title tags, meta descriptions, and alt text. It can help you optimise your website for better search engine visibility.

Google Analytics and Search Console

Google Analytics and Search Console are free web tool analytics services offered by Google. The tools have the capability of the following:

●     Organic Traffic Tracking

Organic traffic tracking is one of the most important KPIs (Key Performance Indicators) to analyse and understand the performance of your website’s SEO. 

Google Analytics and Search Console can help you track your organic traffic over time, allowing you to see how your SEO campaigns perform.

●     Website Speed Tracking

Website speed is a crucial factor in search engine ranking. Google Analytics and Search Console can help you track your

●     Internal link checking

Internal link checking ensures that all the links on your website are working correctly. Google Analytics and Search Console can help you check your internal links and identify any broken ones.

Link Sleuth Xenu

Link Sleuth Xenu is a free app to check for broken links on a website. It can find other issues such as redirects and duplicate content.

Answer The Public

Answer the Public is a free tool that can generate a massive list of questions from any keyword. It can be used to create content that is both informative and keyword-rich.

GT Metrix

GTmetrix is a free tool that measures website performance. It provides page load times, page sizes, and request counts.

Best Paid SEO Automation Tools

Moz Pro

Moz Pro is a paid software suite with various tools to help with SEO. These tools include a  keyword research tool, a link analysis, and a rank tracking tool.

SEMrush

SEMrush is a paid software suite with various tools to help with SEO. These tools include a keyword research tool, a competitor analysis tool, and a rank tracking tool.

Additionally, SEMRush can do website audits, backlink audits, and social media post-analysis, which can be extremely helpful in identifying issues that may be holding your website back from ranking higher on search engine results pages.

Cost: Basic plan starts at $119/month

Ahrefs

Ahrefs is a paid software suite that includes various tools to help with SEO. These tools include a keyword research tool, a link analysis, and a rank tracking tool.

Ahrefs also has an auditing tool that measures the overall health of your website. It can help identify issues that may be holding your website back from ranking higher on search engine results pages.

Cost: Lite plan starts at $99/month

SERanking

SERanking is a paid software suite that includes a  keyword research tool, a website analysis tool, a rank tracking tool, competitor analysis and backlink monitoring.

Cost: Essential plan is at $31.17/month

Majestic SEO

Majestic SEO is a paid tool that provides information such as a site’s trust flow, site explorer tool, keyword generator, and historical index.

Cost: Lite plan starts at $49.00/month

Spyfu

Spyfu is a paid SEO marketing suite that includes competitive analysis, custom reporting, backlink outreach, keyword research and PPC analyser.

Cost: Basic plan starts at $39/month.

Cognitive SEO

Cognitive SEO is a paid SEO software that includes site audit, keyword research, rank tracking, content optimisation, backlink analysis and social visibility.

Cost: The starter plan starts at $129.99/month

Surfer SEO

Surfer SEO is a paid SEO software that includes content strategy planning, building articles, website audits, and integrations with other apps like Jasper.

Cost: Basic plan starts at $49.00/month

Many different automated software and tools are available to help with SEO. Each has its strengths and weaknesses, so choosing the right one for your needs is essential. The best way to find the right tool is to experiment with a few different ones and see which one works best for you.

What are your thoughts on SEO automation? Have you found it to be helpful in your SEO efforts? Let us know below.

Need help with SEO? Generate and convert website traffic and boost your rankings with Evolving Digital, Sydneys #1 SEO Agency!

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