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What is SEM? Your Guide to Search Engine Marketing

Search engine marketing (SEM) is a type of digital marketing strategy that promotes services and products by improving their visibility in search engine results pages (SERPs). SEM involves both paid advertisements in SERPs and organic optimisation of content to improve site rankings.

remarketing

What is Remarketing? Advanced Retargeting Strategies and Tips

Remarketing is one of the most powerful tools in a marketer’s toolkit. It allows you to target people who have already interacted with your business. In this blog post, we will discuss remarketing, different types of digital marketing strategies, and tips for getting the most out of retargeting campaigns. Let’s get started!

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