DEC 2018 – MAR 2019
Canberra Pest Control
Increase in Conversions
Decrease in Cost Per Conversion
Reduction in Ad Spend
Canberra Pest Control is an independent pest control company based in Canberra whose primary acquisition strategy is focused on Google Search Ads.
Canberra Pest Control was spending an astounding 25,000 per month on Google Ads; however, the company’s conversion rate was low, and they weren’t generating nearly enough leads to justify the ad spend.
➡️ 71 conversions
➡️ Cost per conversion of $295
➡️ 4.8% conversion rate
➡️ $24,000 spent.
After 4 months of optimising and fine-tuning, we increased Canberra Pest Control’s conversion rate by 798%. Not only that, but we also managed to decrease their cost-per-conversion by 91%. With an abundance of high-quality leads, Canberra Pest Control can now focus on scaling its business without the need to increase its ad spend.
If your company is in a similar situation where you’re spending a large amount on Google Ads with little to no return, then don’t hesitate to reach out to us.