HOW WE TRANSFORMED TASMANIA.COM: A 1222% REVENUE BOOST AND TRIPLED ROI!

ALL PROJECTS, PPC

IN 1 MONTH WE INCREASED LEADS BY 120% AND REDUCED SPEND BY 37% FOR TASMANIA.COM

PERFORMANCE HIGHLIGHTS

350%

Increase in leads

37%

Reduction in Ad Spend

1222%

Increase in Revenue

to stand out from competitors

Tasmania.com is the ultimate travel destination website for Tasmania, catering to travelers’ every need to plan an unforgettable journey. From diverse accommodation options to a wide array of tours and sightseeing activities, they offer customizable packaged tours and in-depth destination information.

THE CHALLENGE

With poorly optimised Google ads campaigns, low performing social and little to no SEO, tasmania.com was on a 6-month decline. With a declining number of leads from 400 leads on January 2022 to 272 leads in July 2022, a huge budget and little to no ROI, they needed a complete, data-driven marketing overhaul to turn the tide.

COMPLETE GOOGLE
ADS RESTRUCTURE

Complete rebuild, aligning with best practices and strategically consolidated campaigns. We optimised for terms that were driving the most value, culling low-performing, high CPC keywords that were driving up the budget and not delivering value.

ON-PAGE &
OFF-PAGE SEO

With hundreds of unoptimised web pages and blogs and a wealth of content opportunities related to Tasmania travel and accommodation, we optimised the entire website and created trending, targeted content to increase organic traffic and reduce dependence on paid advertising.

SOCIAL
ADS

We completely revamped their creative output, adding captivating video content that captured the attention of holidaymakers eager to explore one of Australia’s most sought-after destinations.

MOM DIGITAL TRANSFORMATION

MONTH 01

Within the very first month of working together, we were able to achieve breakthrough results. Taking to a complete Google ads account optimisation and restructure.

We reduced their advertising spend by 28.57% (a saving of $10,000 from an initial $35,000) while simultaneously increasing the number of leads by a whopping 120% to 510.

But the transformation didn’t end there. By restructuring and focusing their campaigns on fixed packages, we managed to inject a substantial additional revenue of $61,432. This marked an impressive turnaround, creating a robust foundation for further growth.

MONTH 02

The second month saw continued progress with even more remarkable results. We managed to further decrease the advertising budget by $12,000, which is a 34.29% reduction from the original budget.

Despite a decrease in spend, leads increased to 632, demonstrating the effectiveness of our optimised campaigns.

Once the groundwork had been done, we expanded our scope to include SEO to reduce reliance on paid advertising and decrease overall spend. The impact was immediate – we were able to reduce their ad spend to just $22,000 while simultaneously growing the revenue to a staggering $84,643.

MONTH 03

By October 2022, our third month working together, we confidently returned to the original ad spend of $35,000. With our complete campaign overhaul, we managed to increase the lead count by an astounding 350%, from 272 in July to 817, after just three months of collaboration with Evolving Digital.

THE RESULTS

In just three short months, we catalysed a transformation at Tasmania.com that took their digital marketing performance to new heights.

Here’s the impact we made:

Lead Generation Boost

We implemented strategies that resulted in a colossal 350% increase in leads. From just 272 leads in July 2022, we pushed the envelope to a whopping 817 leads by October.

Revenue Explosion

The proof is in the profit. Our work didn’t just stop at leads and cost-saving; we turned it into real, tangible revenue. Tasmania.com’s revenue witnessed a jaw-dropping increase of 1222% – from a modest $5,566 in July to a massive $73,573 by October.

Ad Spend Optimisation

We prioritise the value of every marketing dollar you invest. That’s why in the first month, we strategically reduced Tasmania.com’s ad spend by an impressive 37%, ensuring optimal resource utilisation. With the same ad spend, we managed to achieve a 350% increase in leads.

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Oli and Evolving Digital are true experts. No nonsense, very generous with their insights and completely transparent. This is EXACTLY what we need in our SEO partner - we've finally found it in Oli and Evolving Digital! Thanks for the illuminating training session and works, we look forward to working together long into the future. Em and Team Brandshake (Branding and Marketing Agency Sydney)

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My absolute go to with all things digital marketing and targeting. Rare to find a team that really understands the full marketing picture and how each digital tool works with one another to give you your best outcome.Oli is always one step ahead of releases, changes and is able to adapt and adopt quicker than anyone I have ever worked with. A real gem.

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Oliver at 'Evolving Digital' took my building company from a relatively obscure Google ranking and poor Adwords status onto a pathway to real Company profits. He did this with a GREAT deal of care after studying my business against the competition, at minimal cost, and quite quickly to boot. Oliver and his team possess rare kindness and genuine interest in making their clients' businesses fly. We really couldn't ask for more. Thank you, Evolving Digital and Oliver, for what you've done so far and for us what you're doing to make us profitable and prosperous!

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