HOW WE INCREASED CONVERSIONS BY 790% FOR ONE ECOMMERCE BRAND

All Projects, PPC

See the strategy that helped Happy Way achieve a ROAS of 10:1

DIGITAL CHANNEL

Google Shopping & Google Ads

BRAND

eCommerce

CLIENT

Happy Way

PERFORMANCE HIGHLIGHTS

THE CLIENT

Organic and vegetarian protein powder manufacturer, Happy Way, had an incredible product loved by customers; however, their existing Google Shopping activities weren’t achieving the sales or results they desired.

THE CHALLENGE

The team at Evolving Digital conducted a full analysis of Happy Way’s Google Shopping campaign, revealing a number of issues that were holding the account back and preventing it from achieving its full potential.

The campaign wasn’t structured correctly, preventing effective bidding and optimisation.
There was a lack of negative keywords, meaning that the account was wasting valuable budget on irrelevant searches.
The core value of Happy Way as one of the leading organic and vegetarian protein powders on the market wasn’t being effectively communicated to potential customers.

Armed with these insights, we set about overhauling Happy Way’s Google Shopping account from the ground up.

OUR END TO END DIGITAL STRATEGY

CAMPAIGN ANALYSIS & RESTRUCTURE

We restructured the account with new ad groups, so it was organised around key product types and themes, making it easier to bid on relevant searches and optimise the campaigns effectively.

EnHanced
AD COPY quality

We A/B tested ad copy to make sure that all the core value propositions of Happy Way connected with consumers and reflected the Happy Way product and brand.

CONVERSION TRACKING

We made sure that the campaign was set up to track key conversions so that we could effectively optimise the account for the best ROI.

CAMPAIGN OPTIMISATION

We refined the negative keyword list to make sure that Happy Way's budget was only being spent on searches that were relevant to their products.

THE RESULTS

After implementing these changes, we’re proud to say that Happy Way achieved some incredible results.

In just 6 months, we achieved:

And the best part is that these results are sustainable and have continued to grow month on month since we implemented the changes.

MoM BREAKDOWN

Month 2

Month 5

Down the track (Month 9)

Month 2

Month 5

Down the track (Month 9)

If your PPC campaigns aren’t performing as well as they should be, get in touch with the team at Evolving Digital. We’ll conduct a full analysis of your campaign and give you a detailed report of what needs to change to get the results you desire.

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GET TO KNOW US

OUR RECENT SHOWCASE OF WORK

HOW WE TRANSFORMED TASMANIA.COM: A 1222% REVENUE BOOST AND TRIPLED ROI!

MORE THAN $5,000 IN AVERAGE MONTHLY TRAFFIC VALUE FOR PATHWAYS AUSTRALIA

HOW WE INCREASED CONVERSIONS BY 790% FOR ONE ECOMMERCE BRAND

798% INCREASE IN CONVERSIONS FOR CANBERRA PEST CONTROL

340% INCREASE IN SALES AND 6X ROAS FOR ONE AUSSIE SKINCARE BRAND

82% INCREASE IN ORGANIC REVENUE IN JUST 6 MONTHS FOR LOUNGE LOVERS

370% INCREASE IN ORGANIC REVENUE FOR LUXURY FASHION RETAILER, COSETTE

125X ROAS FOR MOULIN ROUGE - THE MUSICAL

500% INCREASE IN CONVERSIONS FOR SANE EVENT GROUP

100% INCREASE IN CONVERSIONS FOR C3 EDUCATION

Google Rating

5.0

Based on 16 reviews

Evolving Digital

5.0

review us on See all reviews

Emily Cooke

1730333217

Oli and Evolving Digital are true experts. No nonsense, very generous with their insights and completely transparent. This is EXACTLY what we need in our SEO partner - we've finally found it in Oli and Evolving Digital! Thanks for the illuminating training session and works, we look forward to working together long into the future. Em and Team Brandshake (Branding and Marketing Agency Sydney)

Claudia Li

1725368433

HIGHLY recommend Oliver! Has so much knowledge with SEO & paid ads, knows the answer to any question you have for him and always super responsive and cares about his clients.10/10 Evolving Digital is your next agency.

Mark Marlor

1692673822

Engaged Evolving Digital to do digital work for our organisation. Oliver and the team were exceptionally responsive, fairly priced and completed the project within the specified timeline, which was very short! Would highly recommend to anyone who is looking for some digital work done.

John Falvo

1692177617

Oliver was friendly and easy to talk to.

Gabriella Neumann

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My absolute go to with all things digital marketing and targeting. Rare to find a team that really understands the full marketing picture and how each digital tool works with one another to give you your best outcome.Oli is always one step ahead of releases, changes and is able to adapt and adopt quicker than anyone I have ever worked with. A real gem.

Janice Chu

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Evolving Digital is a professional digital agency. They strived to find the ways to help improving the web traffic as well as generating quality sales leads. It brought us business in real dollars.I am highly recommended Evolving Digital as your business partner.

Edward Carisbrooke

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Ollie and Sophie are both brilliant at what they do and a joy to work with.

Carbon Link*

1684976135

Oliver and his team provided excellent SEO advice and solutions when we relaunched our brand that included a new website. Very happy with the level of service and support. Great work.

Serge Panayi

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Oliver at 'Evolving Digital' took my building company from a relatively obscure Google ranking and poor Adwords status onto a pathway to real Company profits. He did this with a GREAT deal of care after studying my business against the competition, at minimal cost, and quite quickly to boot. Oliver and his team possess rare kindness and genuine interest in making their clients' businesses fly. We really couldn't ask for more. Thank you, Evolving Digital and Oliver, for what you've done so far and for us what you're doing to make us profitable and prosperous!

Shirley Brown

1642462793

Oliver was great to work with as he not only has key digital marketing skills, he has a natural appreciation of the bigger brand and business requirements and can think strategically to deliver well though through and effective plans. Also really easy and supportive to work with.