JAN 2021 – AUG 2021
$5,000 Increase in Monthly Traffic Value
Increase in Organic Traffic
Target Keywords on Page 1
Increase in Monthly Traffic Value
Pathways Australia offers the full spectrum of consulting services and professional training courses.
With a strong product-market fit, the only thing holding the business back was its online visibility. The company had a strong website with a wealth of valuable content, but it was not ranking well on search engine results pages (SERPs).
The consulting and professional training industry is a highly competitive training verticle, with big players like Deloitte, PwC, and EY.
With a wealth of high-volume, high-intent keywords to target, the company was ready to capitalise on the traffic potential of SEO.
Pathways Australia needed an SEO strategy to help them Rank higher in SERPs and drive more traffic (and leads) to their website.
After just six months, the company achieved significant results. With a 40% increase in organic traffic and 337 target keywords ranking on page 1 in just 7 months, the company was well on its way to reaching its traffic goals.
Not only did they see a significant increase in traffic, but the company was also generating more than $5,000 in traffic value on average per month.
The SEO strategy we implemented for Pathways Australia led to increased online visibility and a significant uptick in leads and organic traffic. Thanks to our efforts, the company is well-positioned to continue growing its online presence and reach its traffic goals.