Lighting the Way in Organic SEO: Leadsun's Surge to Page 1 in Solar Search
Lighting the Way in Organic SEO: Leadsun's Surge to Page 1 in Solar Search
About Leadsun: Leadsun is a leading provider in the solar lighting industry, offering innovative and sustainable solutions. The company specialises in solar-powered street lights, solar car park lighting, and other solar lighting solutions, aiming to deliver eco-friendly and efficient lighting alternatives.
Initially, Leadsun’s online presence was limited, ranking on the first page for only one target keyword: “solar lighting solutions.” To enhance their market presence and reach, they aimed to secure page 1 rankings for more high commercial intent keywords, including “solar lights,” “solar powered street lights,” and “solar car park lighting.”
We researched and identified competitive, high-commercial-intent keywords that align with Leadsun’s product range, ensuring the optimisation efforts target the most relevant and valuable search queries.
Key service pages were optimised and expanded to include value-centric information, relevant case studies, and FAQs. This approach aimed to provide comprehensive and detailed content to a commercial audience, thereby improving engagement and relevance.
THE RESULTS:
Within a six-month period, Leadsun achieved remarkable results, securing page 1 rankings for a range of targeted keywords such as “solar streetlights,” “solar powered streetlights,” “solar street lighting,” “solar pathway lighting,” “solar car park lighting,” and “solar lighting solutions.” This significant improvement in search engine rankings has enhanced Leadsun’s online visibility and positioned the company as a dominant player in the solar lighting industry.
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