SHOPIFY SEO

Get more website traffic with our ecommerce SEO services

With our search engine optimization strategies, your Shopify store will skyrocket up the search results and welcome a flow of new customers and conversions.

Showcasing your products online has become vital in today’s modern times. A commerce platform like Shopify, allows you to do that. At the same time, it will let you engage with your target audience, get paid, ship your products, and manage your daily operations and finances.

Over 1.75 million businesses are using Shopify all over the world, and in 2020 alone, almost 458 million customers purchased from a Shopify store. Additionally, the number of online shoppers has grown significantly, and it has become the norm for many people.

What makes Shopify a great platform is that business owners don’t need to use a handful of tools to do every commerce task—you get everything done through the platform. It becomes more cost-effective and efficient as you get everything done in one place.

 

Whether you’re new to Shopify or not, you know that it’s not the end-all-be-all of your marketing efforts, and it doesn’t stop there. Once you’re online, you need to consider the competitors and the audience that are looking for your products, and having a Shopify platform doesn’t guarantee revenue.

That’s where Shopify SEO services come in. Evolving Digital has been in the industry for years, delivering a variety of SEO solutions to different niches. Ecommerce SEO is one of our strongest suit, and our SEO services will not disappoint.

 

We implement cutting-edge technology to craft innovative strategies aligned to your business goals, ever-changing consumer behaviour, and market trends. How we ride the trends make us one of the best SEO companies in Australia today.

End-to-End Shopify SEO Solutions

Now, why don’t we dive deeper?
Here are some of the search engine optimization aspects we cover for your Shopify store:

Our Shopify on-page SEO isn’t only about ensuring all the necessary elements are there, but we also consider your customers and search engines.

That way, all the SEO elements, including the meta descriptions, titles, URLs, alt tags, and more, make sense to search engines and are interesting to your target audience.

We will also take care of the alt tags that will help make your Shopify store rank. With the right strategies, even your page titles, meta descriptions, and meta tags will be well-optimised.

With our Shopify SEO experts, we optimise all pages of your store—your homepage, category pages, page titles, product pages, article pages, meta description, meta tags, and more.

Our team also implements other advanced on-page SEO practices for Shopify, such as submitting your sitemap to Google Search Console, activating your SSL certificate, adding structured data markup, and more.

Shopify is a powerful eCommerce platform that offers everything you need to create a successful online store.

However, if you want to make the most of Shopify’s potential, you’ll need to invest in our off page solutions.

While the basics of on-page SEO remain the same for Shopify stores (keyword research, title tags, meta descriptions, etc.), there are a few off-page SEO techniques that are particularly effective for eCommerce sites.

Our off-page SEO refers to all the activities that you can do outside of your website to improve your rankings, including link building and social media marketing.

Here, we will help you identify and implement the best strategies for your business. With the right SEO friendly services in place, you can ensure that your Shopify store enjoys long-term success.

Our Shopify SEO experts conduct keyword research for the right target keywords to use for your Shopify page. We do this by identifying who your target market is and your high-performing keywords, and then organise search terms and develop well-optimised content.

Our Shopify SEO experts conduct keyword research for the right target keywords to use for your Shopify page. We do this by identifying who your target market is and your high-performing keywords, and then organise search terms and develop well-optimised content.

Our name says it all—Evolving Digital is always evolving, and the strategies are always changing when it comes to keywords and SEO. What works today for your company may not work tomorrow, and we’re ready for that.

We identify and meet searchers’ intent for a specific keyword to ensure your content ranks higher on the results pages.

Today’s Google algorithm continues to evolve. Gone are the days when Google is focused on keywords; it is more focused on content semantics, search intent, and topical relevance. And keyword research has changed with it.

Our 360 eCommerce keyword research process is simply the best today with high search volume, employing technologies such as a keyword research tool that spews the most accurate data to generate the right keywords.

Whether you’ve already been here for some time or you want a fresh approach to your eCommerce keyword research, we will help you find the right target keywords and implement them strategically to hit your customers’ search queries and even put you on the rich snippets section.

Aside from keyword research, we will ensure that every target keyword is in the right places, may it be in the meta description, the page titles, and other pages. These keywords will be strategically distributed to your product pages, collections pages, or even in a blog post.

Here at our SEO agency, we guarantee keywords that will rank you higher than ever—and put your online store in the top spot.

Your online store isn’t just a website; it is now a shopping destination. However, for it to be THE shopping destination in your niche, you need to get a lot of traffic. This is where content marketing comes in.

You have probably heard and read a lot about content marketing strategies for your online store, but don’t they all sound the same? One of the things that were so good in what we do here at our SEO agency is that we do content marketing for eCommerce.

This is because here at Evolving Digital, we believe that the success of your online store is all about your customers. With that, we provide them with the means to understand what you have to offer while urging them to choose you over your competitors.

We don’t overcomplicate our content marketing strategies—in fact, they’re so simple, but they make such a huge impact. Your customers don’t have much time to stick around, but we know how to keep them there in a few seconds to perform your desired results.

We create engaging content and other forms of content, such as product descriptions, blog posts, collections pages, category pages, long-form content, and more. For example, we can create a product tutorial for your products, product videos, and run promotional campaigns.

With our content marketing strategies, your online store will stay relevant and attract more customers in the long run.

Shopify is a great platform for eCommerce businesses, but there are technical SEO issues associated with the platform as well.

Here at Evolving Digital, we have developed technical SEO processes to identify and improve these issues quickly. Our experts will review your website and work on removing issues found, such as duplicate content, crawling or indexing issues, poor site performance, schema markup, and more.

We also leverage accurate and advanced tools to conduct better technical SEO, such as the use of Google Search Console, and other premium tools today.

We take a deep dive into Google Search Console to find any crawling and indexing issues and provide structured data reviews for a solid schema markup.

Here at our SEO agency, we will make sure you have a strong page experience on the search results page and other search engines.

A lot of things go with your Shopify website, and one of the most important things is your site structure.

How your site is structured is crucial to its overall success as it can impact user and page experiences that can make you lose or gain sales.

You have probably heard and read a lot about content marketing strategies for your online store, but don’t they all sound the same? One of the things that were so good in what we do here at our SEO agency is that we do content marketing for eCommerce.

This is because here at Evolving Digital, we believe that the success of your online store is all about your customers. With that, we provide them with the means to understand what you have to offer while urging them to choose you over your competitors.

We don’t overcomplicate our content marketing strategies—in fact, they’re so simple, but they make such a huge impact. Your customers don’t have much time to stick around, but we know how to keep them there in a few seconds to perform your desired results.

We create engaging content and other forms of content, such as product descriptions, blog posts, collections pages, category pages, long-form content, and more. For example, we can create a product tutorial for your products, product videos, and run promotional campaigns.

With our content marketing strategies, your online store will stay relevant and attract more customers in the long run.

200+

CLIENTS

$25m

MEDIA SPEND

2000+

KEYWORDS ON PAGE 1

965

CUPS OF
COFFEE

The Benefits of Shopify SEO Services

One of the best ways to improve the visibility of your online store is to invest in Shopify SEO services.

A good Shopify SEO strategy will help you to rank higher in search engine results pages, making it more likely that potential customers will find your site.

There are several things that can improve your ranking, including optimising your title tags and product descriptions. Shopify SEO services also ensure that your site is easy to navigate and loads quickly.

Also, pair it with social media to promote your store and create backlinks to your site, and then you’ll get better results. With Shopify SEO services, your store’s visibility will improve, and you can attract more customers.

There is a growing number of online users who use their mobile to browse the internet and do their transactions. Shopify SEO services can help optimise your store for mobile SEO.

Doing so will ensure mobile users will get a more responsive online shopping experience, and this will also impact your search engine rankings positively.

When you optimise for mobile SEO, you ensure that all pages and other pages will rank because of the use of the best and related keywords that are strategically distributed to your content and down to other elements, such as the meta description, page title, and more.

Additionally, search engines can determine if your website is mobile-friendly. In that case, a Shopify store that is mobile-optimised will be favoured more. Overall, an optimised SEO-friendly website for mobile will get higher rankings and better site speed and performance.

As an online retailer, you know how important it is to have a secure website. Not only do you need to protect your customers’ information, but you also need to ensure that your site is safe from malicious attacks. One way to enhance your site’s security is to optimise it for search engines.

By making sure that your site is properly indexed and ranked, you can help to keep it safe from hackers and other cybercriminals.

In addition, SEO can also help to improve your site’s speed and performance. By making sure that your site is accessible for search engines to crawl and index, you can help to ensure that it can handle the heavy traffic that comes with being a top-ranked site.

As a result, SEO can be an essential tool for enhancing your Shopify store’s security.

As the owner of a Shopify store, it’s important to track your store’s performance to make sure you’re meeting your goals. One way to do this is through SEO,

By tracking your store’s SEO performance, you can get an accurate picture of how well your store is doing in terms of visibility and traffic. There are a number of ways to measure SEO performance, but some of the most important metrics to track include organic traffic, keyword rankings, and backlinks.

By monitoring these metrics, you can get a clear picture of your store’s SEO health and make necessary changes to improve your ranking and visibility. In addition, tracking your SEO performance can also help you identify opportunities for growth and expansion.

By understanding where your store is succeeding and where it could use improvement, you can make the necessary changes to ensure that your Shopify store is always performing at its best.

If you’re running a Shopify store, it’s important to ensure that your site is relevant to your customers’ needs. One way to do this is through SEO. By optimising your site for the right keywords, you can ensure that your store comes up when people are searching for products that you sell. 

Additionally, SEO can help to improve your store’s overall visibility and traffic. In a competitive market, it’s important to ensure your store is as visible as possible, and SEO can help you accomplish this. Finally, SEO can also help you build customer trust and loyalty. When customers see that your store is coming up in their search results, they’ll be more likely to trust your brand and continue doing business with you in the future.

Ecommerce SEO Results | Evolving Digital

A Glimpse of What Our Shopify SEO Services Can Do

Ecommerce SEO Results | Evolving Digital

Evolving Digital is a digital agency based in Sydney, Australia that specialises in social media marketing. We help our clients elevate their social media presence and take their business further with our strategic approach and creative solutions.

We start with strategy and data and use those insights to inform creative that is designed to stop scrollers in their tracks. Our team of video producers, designers, writers and animators craft original content that tells your brand’s story in an engaging way.

We don’t just stop there – our community management and social media account optimisation ensure that your content is seen by the right people, at the right time.
And with monthly reports, you can track our progress and see the impact of our work.

If you’re looking for a specialist social media agency that understands how to use social media to create real connections with your target audience, you have come to the right place

OUR ECOMMERCE SEO RESULTS

For years, we have worked with several eCommerce clients, including Australian luxury retailer, Cosette. It’s easy to think that the brand is well-established with its strong offline customer base and two stores in Sydney. However, it struggled to break into the online market and establish a strong organic online presence across the country.

Cosette isn’t also the only luxury retailer in the country; hence, the competition is pretty tight out there. And that has made them come to us.

We provided an end-to-end digital strategy that involved our 360-degree keyword strategy, wherein we helped Cosette rank for high-value market segment keywords and branded keywords. This created a domino effect in which we were able to improve their organic visibility, increase traffic and sales, and a lot more.

Our team did this with our expertise in eCommerce SEO as we optimised their product pages with value-centric, keyword-optimised copy that provided search engines with relevant information on luxury brands and the latest product drops.

Overall, we delivered a 370 per cent increase in organic revenue, page one rankings for 2,161 keywords, 500 per cent increase in estimated traffic from month 1 to month 20, and a 950 per cent increase in site visibility on search engines.

Just like what we did with Cosette, our SEO agency is ready to push your business on Shopify forward to get the excellent results that you deserve.

Fashion SEO results | Evolving Digital

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CASE STUDY

Moulin Rouge — The Musical

A CROSS-CHANNEL DIGITAL STRATEGY GAVE AN OUTSTANDING PERFORMANCE ALL ROUND

276,039

highly engaged clicks

17,645,842

impressions

125X

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Sane Event Group

CONNECTING SANE EVENT GROUP (SEG) WITH THE BUSINESSES LOOKING FOR THEM

91%

Decrease in Cost Per Conversions

 

54%

Reduction in Monthly Ad Spend

 

100%

increase in conversion

C3 Education

CASE STUDY

C3 Education

LASER FOCUSED GEO-TARGETING TOOK THIS GOOGLE ADS CAMPAIGN TO NEW HEIGHTS

39%

Decrease in Cost Per Click

85%

Increase in Click Through Rate

100%

Increase in Conversions

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Solar Naturally

A TOTAL CAMPAIGN RESTRUCTURE AND LANDING PAGE REVAMP GAVE ENERGY BACK TO A DYING CAMPAIGN

100%

Increase in Conversions MoM

91%

Reduction in Cost Per Conversion

1700%

Increase in Conversions Rate

CASE STUDY

Canberra Pest Control

Our Account Revamp Resulted In A 798% Increase In Conversions

91%

Decrease in Cost Per Click

33%

Decrease in Ad Spend

798%

Increase in Conversions

TAKE YOUR ONLINE SHOPIFY STORE FURTHER

THE EVOLVING DIGITAL TEAM

Google Core Update

If you’re looking for the best Shopify SEO team, look no further than our very own team of experts here at Evolving Digital. We have a proven track record in helping Shopify stores improve their rankings and organic traffic, and we can do the same for you.

 

Our team comprises seasoned SEO professionals who know how to get results. We’ll work with you to develop a tailor-made SEO strategy that considers your unique business goals and needs.

 

And we’ll put in the hard work to ensure that your store gets the exposure it deserves on the world’s largest search engines. If you’re serious about taking your Shopify store to the next level, contact us today and let’s get started.

 

Steady and Long-Term Wins Just for You

 

A steady stream of traffic is crucial to your Shopify site, and we are here to bring it to you. Our Shopify SEO experts here at Evolving Digital will ensure your site appears at the top of search results.

Here with us, you can guarantee maximum visibility and higher sales. Contact us today here at Evolving Digital!

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Additional SEO Services

SOCIAL MEDIA AGENCY FAQs

FREQUENTLY ASKED QUESTIONS

Bing Webmaster Tools offers a wide range of SEO features. You can use it to optimise your Shopify website. Here at Evolving Digital, we also take advantage of Bing Webmaster Tools should you need it.

Google conducts many Google algorithm updates, that it’s impossible to keep track of all of them. The main goal of this search engine algorithm is to ensure that all websites in the search engine are relevant and deliver the best user or page experience.

Google search algorithm has an impact on your Shopify SEO, which is why you need an expert who will stay up-to-date to ensure that you’re on the right track. Plus, this will keep you from getting caught off guard.

A Google Shopping Tab is a page dedicated to helping shoppers search and filter results for the products that they are looking for.

Your Shopify products may appear here. Additionally, products appearing in the Shopping Tab have higher chances of ranking on Google.

A typical Shopify site structure includes a home page, product pages, collection pages, and blog posts. The home page is typically the first page that visitors will see when they arrive at your site. It should include a clear and concise description of what your store offers, as well as a link to your product pages.

Your product pages should provide detailed descriptions of your products, including photos, pricing information, and shipping details. Your collection pages should showcase your products in a visually appealing way, and provide links to individual product pages. Finally, your blog posts can share news and updates about your store or provide helpful tips and advice for shoppers. By following this basic structure, you can ensure that visitors to your site will have a positive experience and be able to find the information they need easily.

This really depends on your business and your target audience.

The most popular social media channels are Facebook, Instagram, TikTok, Youtube Twitter, and LinkedIn.

However, there are many other social media platforms that may be more relevant to your business, such as Pinterest, Snapchat, or Tumblr.

There are a number of different Shopify apps available, each with its own unique features and benefits. However, some of the most common and popular SEO apps include Shopify SEO by Page Promoter, SEO Manager by Yoast, and Google Shopping RSS Feed Generator.

Each of these Shopify SEO apps offers a different set of features and benefits, so it is important to choose Shopify apps that best suit your needs for your eCommerce site.

A category page is a type of page on a Shopify store that helps shoppers find products that are in a specific category.

Category pages are typically accessed via the store’s main navigation, and they typically list all of the products that are in that category.

In addition to helping shoppers find products, category pages can also help to increase the store’s conversion rate by allowing shoppers to find what they’re looking for quickly.

Yes, Shopify is good for SEO. Shopify is a platform built with SEO in mind. It features clean code that makes it easy for search engines to index your site. In addition, Shopify provides you with a blog and allows you to create custom page titles and meta descriptions. All of these factors help to improve your site’s ranking in search engine results pages (SERPs).

In addition, Shopify’s themes are responsive, meaning they will automatically adjust to provide an optimal viewing experience on all devices. This is important because mobile users now account for the majority of web traffic. As a result, if your site isn’t mobile-friendly, you’re likely to lose out on a significant number of potential customers. Overall, Shopify is a good option for those who are serious about improving their site’s SEO.

Luckily, there are a few simple steps you can take to make sure your Shopify store is optimised for search engines.


First, make sure you have a unique page title and meta description for each of your pages. This will help your pages stand out in the search results and attract clicks from potential customers.

Second, use relevant keywords throughout your website, including in your product descriptions, blog posts, and page titles. This will help shoppers find your site when they’re searching for products like yours.

Finally, take advantage of Shopify’s built-in blog to post regular content that will help you attract new visitors and show off your products to the world. By following these simple tips, you can ensure your Shopify store is ready to take on the world of SEO.

 

Rich snippets are a type of structured data that can be added to your website in order to provide additional information about your products and services.

By adding rich snippets to your Shopify site, you can help improve your click-through rate and organic search ranking.

When a potential customer searches for a product or service that you offer, you want your Shopify site to appear as high up in the search engine listing as possible. However, you may not be aware of what information is actually being displayed in the listing preview. 

By default, the listing preview will show the page title and meta description from your site. However, you can also edit the listing preview to include additional information, such as pricing information or a call to action.

Including this extra information can help to increase your click-through rate and boost your sales.

So take a few minutes to customise your listing preview and make sure that potential customers see what you have to offer.

There are a number of factors that can impact your Shopify site’s ranking in search engine results pages (SERPs). These include the quality of your content, the structure of your website, the loading speed of your pages, and the use of relevant keywords.

 

One significant ranking factor is to make sure each page title  and meta description is unique. This will avoid duplicate content and help your pages stand out in the search results and attract clicks from potential customers.

 

SEO Tips:

Don’t forget to write compelling page titles and write descriptive alt tags to engage your audience. 

 

Another important ranking factor is the use of relevant keywords throughout your website. This includes using keywords in your product descriptions, blog posts, and page titles. By including relevant keywords, you can help shoppers find your site when they’re searching for products like yours.

 

Finally, take advantage of Shopify’s built-in blog to post regular content. This will help you attract new visitors and show off your products to the world. By following these simple tips, you can ensure your Shopify store is optimised for search engine ranking.

Read our Shopify SEO Guide for more SEO tips! 

Duplicate content  is when you have multiple pages on your website with the same or similar content. This can happen if you have products that come in different sizes or colours, for example. Duplicate content can hurt your chances of ranking high in search engine results pages (SERPs) because it confuses search engines and makes it difficult to determine which page is the most relevant.

 

To avoid duplicate content, make sure each page on your website has unique and descriptive title tags and meta descriptions. You can also use canonical tags to point search engines to the original source of the content.

If you’re looking for more resources to help optimise your Shopify store, there are plenty of options and SEO tools available online. Shopify has its own Shopify SEO Guide that covers everything from keyword research to creating sitemaps.

Moz also offers a comprehensive guide to eCommerce SEO that covers topics like product schema and link building.

When it comes to eCommerce SEO, there are a few key SEO tools that can make all the difference.

 

Yoast SEO  is one popular option that can help you with everything from keyword research to optimizing your website for higher rankings. See what you can do with Yoast SEO here.

 

Another great tool is Google Search Console, which gives you insights into how your site is performing in the search results and where you can make improvements. Finally, don’t forget about Bing Webmaster Tools!

Google Analytics will help you measure the success of your SEO activities and see your search engine results page progress.

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