PPC Ads
Aug – Oct 2018
Brookvale Mazda
76% decrease in Cost Per Conversion
Reduction in Monthly Ad Spend
Increase in Conversions MoM
Reduction in Cost Per Conversion
Brookvale Mazda is one of Australia’s largest Mazda car dealerships, located on Sydney’s Northern Beaches.
When Brookvale Mazda came to us, they were investing in pay-per-click (PPC) advertising with very little to show for it in terms of ROI. Their conversion rate was low and their costs were high.
To transform the account, we needed to improve the quality of leads generated from Google Ads, reduce Cost Per Conversion (CPC) and get more value from their total monthly ad spend.
We started by conducting a full audit of current PPC activity. We reviewed & optimised reviewing their keyword list, ad copy, landing pages and conversion tracking.
With enhanced keywords and targeting parameters, a new campaign structure was designed to reduce monthly ad spend and increase conversions.
We implemented advanced tracking and reporting measures, that provided critical insights into the customer journey to improve campaign performance.
Over a three month period, our work resulted in a steady 23% increase in MoM conversion rates backed by an astounding 76% reduction in Cost Per Conversion, and what’s more campaign engagement increased by 99%.
In just 3 months, we achieved the following results for Brookvale Mazda:
Overall, we are extremely proud of the work we have done for Brookvale Mazda. The campaign results speak for themselves!
If you are looking for help with your digital campaigns, we are here to help you achieve your digital marketing goals.
ABOUT US
We’re not your standard digital marketing agency.
If you’re ready for your business to evolve, you’ve come to the right place
WHAT WE DO
GET IN TOUCH
© Copyright 2024 Evolving Digital
