Search Ads

Drive Results with Australia’s Leading Search Ad Agency

We help businesses create and build targeted search ads that connect with your ideal customers. Evolving Digital Bing and Google Ads Agency specialises in driving results with tailored campaigns, optimised ad spending, and ongoing performance improvements for sustainable growth.

Search Ads | Evolving Digital

Targeted, Results-Oriented Search Ads Solutions

We leverage our proven track record in Bing and Google Ads management to craft targeted search campaigns that connect with your ideal audience. Our strategic paid search advertising will allow you to maximise ad spend, boost leads and drive meaningful results for your business. 

Evolving Digital’s data-driven approach and continuous ongoing optimisation ensure that your online advertising is built to deliver measurable returns. We will help your brand stay ahead in the evolving world of search advertising.

Search Ads | Evolving Digital

Why Search ads?

01

Laser-Targeted Audience Reach

With our strategic Bing and Google search ads, your business can connect with target customers who are interested in your products or services. Reach the right audience at the perfect moment with precise ad targeting and responsive paid ads.

02

Measurable Results, Maximised ROI

Investing in Bing and Google Ads campaign management means your ad spend works smarter, not harder. Evolving Digital’s Bing and Google Search ads are optimised for leads and sales, offering real-time data to track your return on investment.

03

Stay Competitive in Search Engine Results

With a strong digital marketing strategy focused on paid advertising, your brand gains visibility at the top of search engine results pages (SERPs). Investing in Bing and Google Ads management helps keep your business competitive and in front of mind when potential customers are actively searching.

What are Search Ads?

Search PPC campaigns are one of the most powerful digital marketing strategies businesses can use to gain visibility in search results. With Bing and Google ads campaigns, businesses can run ads that respond directly to user queries. 

These ads work on a pay-per-click (PPC) model. This means you only pay Google or Bing when someone clicks on your ad. This, in the end, maximises your advertising spend. Search advertising also help drive website traffic, generate leads and sales, and increase your brand’s visibility in a highly competitive digital marketplace.

Google dominates the search engine landscape with a staggering 90.01% market share.

With its growing user base, Microsoft’s Bing holds a significant share at 10.51% globally.

On average, businesses earn $2 for every $1 spent on Google Search Ads, delivering an impressive 100% ROI.

The average conversion rate for Google Search Ads across all industries is 2.85%.

Search Ads | Evolving Digital

High-Impact Search Advertising for Expanding Businesses

Our marketing agency creates high-impact search ads tailored to your business objectives. We customise every Bing Ads or Google Ads campaign based on your goals, utilising advanced tools like responsive search ads, precise ad targeting, and multiple ad formats. We help your business grow by creating effective targeted ads for search engines.

Our Search Paid Ads Services

Comprehensive Keyword Research

Our team conducts in-depth research to identify your business's most relevant searches and high-performing keywords. Targeting the right keywords for your services ensures you reach your target audience.
1

Bid Strategy

We use smart bidding to maximise ad spend and guarantee effective ad performance in search results. Our data-driven approach makes it easy for us to adjust bids based on performance metrics to maximise your return on investment.
2

Location and Geotargeting

We use precise location and geotargeting strategies to ensure your ads reach the right audience. Whether you’re targeting local, national or global markets, we optimise your campaign strategy to drive targeted traffic where it matters most.
3

Ad Extension

We use ad extensions to add extra information to your ads, such as location, phone numbers, and specific site links. This improves ad visibility and increases the likelihood of clicks, leading to higher search engine optimisation (SEO) and better ad placement in search results.
4

Ad Copywriting and Optimising Landing Pages

Our digital marketing specialists craft compelling ad copy and ad variations that grab attention and encourage action. Paired with optimised landing pages, we ensure a seamless user experience that boosts engagement and conversion rates.
5

Bing and Google Ads Management

We offer full-service ads management for your digital campaigns. From campaign setup to ongoing optimisation, we monitor and adjust your ads to ensure they perform at their best.
5

Device Analysis and Optimisation

We analyse performance across devices—whether desktop, mobile, or tablet—so that your ads remain optimal for all platforms. This allows us to adjust bids and refine targeting to maximise visibility and engagement.
5

Tracking and Reporting

We provide transparent insights into your campaigns' performance. From search results to conversion tracking, we offer detailed reports that help you understand the impact of your paid search campaigns and inform future campaign strategies.
5

Search Engine Optimisation

Complete your digital marketing strategy with SOE. Back paid search ads with search engine optimisation to attract organic traffic. Think about it like this: paid search is like renting in the SERPS, SEO is like owning your own home.
5

Start Growing Your Business Search Ads Today!

Ready to drive more traffic and boost sales to your website? At Evolving Digital Marketing Services, we specialise in creating data-driven Bing and Google Ads management that impacts your bottom line. Let us help you achieve your business goals with impactful search advertising.

FAQs about Search Ads

What makes Evolving Digital different from other search ad agencies?

As a Google Premier Partner, Evolving Digital combines data-driven strategies with a proven track record in Google Ads management. We focus on delivering targeted search ads that reach the right audience at the right time. Our personalised approach and continuous ongoing optimisation set us apart from other Google Ads agencies. We are also experienced in other forms of Google ads, including display advertising, video ads, and Google shopping.

How do you ensure my ads reach the right target audience?

We tailor each campaign using in-depth keyword research, audience analysis, and advanced targeting techniques. This ensures your ads are shown to potential customers, maximising conversions and boosting leads and sales. Our campaigns are constantly optimised to improve performance.

What types of businesses benefit from search ads?

PPC ads can benefit any business that wants to increase its visibility on search engines. Whether you’re an ecommerce store, service provider, or B2B company, our digital marketing specialists create custom search campaigns that drive traffic, increase website traffic, and generate qualified leads, regardless of industry.

How does Evolving Digital PPC services optimise ad spend for better ROI?

We use smart bid strategies, advanced ad formats, and ongoing campaign adjustments to ensure every dollar of your spend is used efficiently. We can optimise your ads for maximum return with compelling ad copy and ad extensions, create multiple headlines, and refine landing pages for higher conversions and lower cost per click.

How do you measure the success of a Google Ads campaign?

We monitor key metrics like ad performance, conversion rates, and return on ad spend (ROAS). Our detailed reporting gives you insights into how well your campaign is performing, including which target keywords and ads are driving the most traffic and sales. Continuous optimisation ensures long-term success for your campaigns.

Google Rating
5.0
Based on 16 reviews
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