Increase in Organic Traffic and Page #1 Rankings for Lifestyle Retirement Village:
The Links

All Projects, SEO

188.9% Increase in
Organic Traffic and Page #1 Rankings

188.9%

Increase In Organic Traffic

176.9%

Increase in Engaged Sessions

#1 Ranking

#1 Ranking for “Retirement Village South West Rocks”

Page 1 Rankings

Page 1 Rankings for High-Competition, Target Keywords

THE Client

The Links South West Rocks, a retirement lifestyle village in South West Rocks, faced a challenge in boosting its online visibility and competing against traditional retirement villages. While they offered amenities akin to traditional retirement villages, their focus on a lifestyle-oriented experience set them apart. The goal was to enhance search engine rankings for retirement-related terms and establish a dominant online presence in the lifestyle retirement space.

How we Did It

Complete Website Audit and SEO Strategy

We conducted an in-depth audit to identify the most relevant keywords, setting the foundation for a robust SEO strategy tailored to The Links’ unique offering.

Content Optimisation, Development and Expansion

Key web pages were optimised and expanded to target high-impact keywords, ensuring content quality and relevance and new web pages such as ‘Retirement Villages vs. Lifestyle Villages’, and local SEO pages such as ‘Retirement Village Mid North Coast.’

SEO Topic Clusters

We created a targeted cluster of value-driven blogs optimised for key terms like “over 55’s living,” “retirement village,” and “retirement living costs.” This not only supported our keyword strategy but also provided essential information reinforcing The Links’ topical authority in the retirement lifestyle, meeting E-E-A-T signals.

Results Deep Dive

188.9% Increase in Organic Traffic & 176.9% Increase in Engaged Sessions

Google Search Results

Bing Search Results

Evolving Digital's Strategic SEO Propels The Links to Top Rankings and Significant Traffic Growth

The results achieved for The Links South West Rocks demonstrate the power of a strategic, content-driven SEO approach. We successfully elevated The Links’ online presence by focusing on targeted keyword optimisation, comprehensive content development, and value-driven blog clusters, securing top rankings and driving significant organic traffic.

Looking for more marketing hacks for retirement villages?

Check out our Marketing for Retirement Village guide.

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Emily Cooke

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Oli and Evolving Digital are true experts. No nonsense, very generous with their insights and completely transparent. This is EXACTLY what we need in our SEO partner - we've finally found it in Oli and Evolving Digital! Thanks for the illuminating training session and works, we look forward to working together long into the future. Em and Team Brandshake (Branding and Marketing Agency Sydney)

Claudia Li

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HIGHLY recommend Oliver! Has so much knowledge with SEO & paid ads, knows the answer to any question you have for him and always super responsive and cares about his clients.10/10 Evolving Digital is your next agency.

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Engaged Evolving Digital to do digital work for our organisation. Oliver and the team were exceptionally responsive, fairly priced and completed the project within the specified timeline, which was very short! Would highly recommend to anyone who is looking for some digital work done.

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My absolute go to with all things digital marketing and targeting. Rare to find a team that really understands the full marketing picture and how each digital tool works with one another to give you your best outcome.Oli is always one step ahead of releases, changes and is able to adapt and adopt quicker than anyone I have ever worked with. A real gem.

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Evolving Digital is a professional digital agency. They strived to find the ways to help improving the web traffic as well as generating quality sales leads. It brought us business in real dollars.I am highly recommended Evolving Digital as your business partner.

Edward Carisbrooke

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Ollie and Sophie are both brilliant at what they do and a joy to work with.

Carbon Link*

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Serge Panayi

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Oliver at 'Evolving Digital' took my building company from a relatively obscure Google ranking and poor Adwords status onto a pathway to real Company profits. He did this with a GREAT deal of care after studying my business against the competition, at minimal cost, and quite quickly to boot. Oliver and his team possess rare kindness and genuine interest in making their clients' businesses fly. We really couldn't ask for more. Thank you, Evolving Digital and Oliver, for what you've done so far and for us what you're doing to make us profitable and prosperous!

Shirley Brown

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Oliver was great to work with as he not only has key digital marketing skills, he has a natural appreciation of the bigger brand and business requirements and can think strategically to deliver well though through and effective plans. Also really easy and supportive to work with.