HOW WE TRANSFORMED TASMANIA.COM: A 1222% REVENUE BOOST AND TRIPLED ROI!
HOW WE TRANSFORMED TASMANIA.COM: A 1222% REVENUE BOOST AND TRIPLED ROI!
IN 1 MONTH WE INCREASED LEADS BY 120% AND REDUCED SPEND BY 37% FOR TASMANIA.COM
PERFORMANCE HIGHLIGHTS
Increase in leads
to stand out from competitors
Tasmania.com is the ultimate travel destination website for Tasmania, catering to travelers’ every need to plan an unforgettable journey. From diverse accommodation options to a wide array of tours and sightseeing activities, they offer customizable packaged tours and in-depth destination information.
With hundreds of unoptimised web pages and blogs and a wealth of content opportunities related to Tasmania travel and accommodation, we optimised the entire website and created trending, targeted content to increase organic traffic and reduce dependence on paid advertising.
We completely revamped their creative output, adding captivating video content that captured the attention of holidaymakers eager to explore one of Australia’s most sought-after destinations.
MOM DIGITAL TRANSFORMATION
MONTH 01
Within the very first month of working together, we were able to achieve breakthrough results. Taking to a complete Google ads account optimisation and restructure.
We reduced their advertising spend by 28.57% (a saving of $10,000 from an initial $35,000) while simultaneously increasing the number of leads by a whopping 120% to 510.
But the transformation didn’t end there. By restructuring and focusing their campaigns on fixed packages, we managed to inject a substantial additional revenue of $61,432. This marked an impressive turnaround, creating a robust foundation for further growth.
MONTH 02
The second month saw continued progress with even more remarkable results. We managed to further decrease the advertising budget by $12,000, which is a 34.29% reduction from the original budget.
Despite a decrease in spend, leads increased to 632, demonstrating the effectiveness of our optimised campaigns.
Once the groundwork had been done, we expanded our scope to include SEO to reduce reliance on paid advertising and decrease overall spend. The impact was immediate – we were able to reduce their ad spend to just $22,000 while simultaneously growing the revenue to a staggering $84,643.
MONTH 03
THE RESULTS
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