Email marketing is still, to this day, one of the most effective digital marketing strategies available.
For every $1, email generates $42 in return, an ROI of 4,200% (Hubspot, 2022). What other digital tactic can boast the same value?
Email marketing isn’t about sending your subscribers a bunch of sales pitches or blasting them with constant contact about the latest product available to buy.
Today, email marketing means building long-lasting relationships and bringing visitors back to your site for repeat purchases. We will help you to create an email marketing strategy that suits your style and fits within your budget.
Our focused approach is designed to improve the deliverability of your emails, increase customer retention and ultimately grow your revenue through a highly targeted email marketing strategy.
Our email marketing service has evolved over the years.
From simple newsletter blasts to highly targeted models, effective campaigns keep existing customers in the loop to nurture new leads to returning customers.
What matters to us is crafting campaigns that boost your bottom line.
Need email marketing services that can help you land those lucrative deals? Speak to one of our email specialists today.
4 out of 5 marketers said they’d instead give up social media over their email marketing service. (Litmus, 2020)
This should give you an understanding of how critical email marketing is to your current and future success.
A successful email marketing campaign, like all marketing campaigns, starts with a data-driven strategy.
We use key metrics to see how your email marketing dollars are being spent and the results that are yielding.
We also do this every step of the campaign – from initial strategy to ongoing account maintenance.
The best email marketing service will build loyalty and trust in your brand, nurturing customer relationships and encouraging repeat business.
Regular email marketing efforts keep your brand in the front of prospects’ minds. You build trust and credibility by reaching out with relevant, best-practice content and increase your brand authority.
The best email marketing services can directly boost sales and conversions.
Well-planned, targeted messages bring prospects back to your site for repeat purchases and help you build trust, whether you are a small business or an established enterprise.
Email marketing is a great way to stay top of mind with your existing customers, but it’s also an effective way to attract new prospects. Including coupon codes, product information, email support and other valuable content in your email can boost sales by 30%.
In today’s world, all digital content delivered to customers must be mobile-friendly,
and with 1 in 5 emails missing the mark, there’s work to be done! We’ll make sure your email campaigns are responsive and adjust to whatever device they are being viewed on.
We provide comprehensive reporting so you can see how your email marketing campaigns are performing. Our reports show things like open rates, click-through rates, unsubscribe rates, and more. We also provide custom insights based on your specific goals.
Email marketing is a vital part of any content marketing strategy. From promoting your latest blog and sharing news and updates to new products and sales, your content needs to be killer across all channels, particularly Email.
It’s the cheapest and most effective way of nurturing existing customers, building a relationship over time and ultimately leading them through the buying cycle.
Going hand-in-hand with your Content Marketing Strategy, email marketing ensures you reach your target audience with relevant information at the right time.
We’ll help you establish integrated email marketing campaigns that connect with your target audience and work seamlessly with your content marketing activities.
Plus, if you are looking for content marketing services, we offer the full suite of digital solutions designed to take your business to the next level.
Unlock the full potential of your email campaigns with Evolving Digital’s expert email marketing services. Our team of seasoned professionals is dedicated to crafting personalized, engaging, and high-converting email campaigns that resonate with your audience and drive results.
Email marketing has been around since the very beginning of the emergence of digital marketing technology. In today’s digital world, email marketing is a crucial component for both small businesses and large-scale enterprises.
With advances in automation, personalisation and targeting, email marketing has become one of the essential elements of successful digital marketing.
Advances in email marketing software have allowed email marketing to become increasingly more targetted and personalised. Email marketing software makes it possible to create emails that genuinely speak to your audience and encourage them to take action.
Email marketing software can easily be tested and tweaked until your emails resonate with the target audience. This is where email marketing has an advantage over other digital marketing strategies. Email marketing’s personal nature allows email marketers to fine-tune their campaigns until they find what resonates with the target audience.
As Sydney’s leading Digital Marketing Agency, our email marketing services are integral to our client’s marketing strategy.
Get in touch today to launch your campaign from the ground up!
Email marketing is an effective form of digital marketing due to several reasons:
– Email marketing has a high ROI
– Email makes it easy to measure success
– Email can be automated and personalised for different audiences, increasing conversions and sales
– Email represents a direct and accessible channel to consumers, and email marketing has a high conversion rate
– Email marketing requires less effort than other digital strategies such as social media marketing, making email one of the most effective forms of digital marketing.
Our bespoke email marketing services can be broken down into three key stages: email campaign management, email design and email automation.
Campaign management:
Campaign management includes developing the email content, creating the target audience, launching the campaign and analysing the results.
Email Template Design:
Email design looks at the layout and overall appearance of the email and how it will be displayed in different email clients.
Email Automation:
Marketing automation is all about automating your email marketing processes, so you can save time and improve efficiency.
When it comes to email marketing, one size does not fit all. From eCommerce platforms to online stores, the best email marketing services take a bespoke approach, tailoring our services to meet your specific needs and objectives.
If you’re unsure where to start, our team of experts can help you develop an email marketing strategy that will get results.
There’s no denying the value of well-designed, conversion-focused landing pages.
Ultimately, customised and responsive landing page design makes email marketing effective while paving the way to convert email recipients into leads or buyers.
The team at Evolving Digital has extensive experience designing landing pages targeted toward specific campaigns.
As a full-service digital marketing agency, we bolster your campaign with specialist knowledge of social media marketing and landing pages taking your campaign’s performance even further.
Our advanced graphic designers know a thing or two about designing a high-converting email. From layout, and imagery to the best use of white space, the design of your email templates is pivotal to email marketing success.
Most email marketing software provides a drag and drop editor, which does streamline the design process, and there’s no doubt our team can create a stunning email. But the best email marketing services offer advanced design solutions through custom HTML email design.
HTML email design provides powerful email marketing features vital for responsive design and email load speed.
Our email marketing services goes much further than just a drag and drop approach to email design. Our team can design email template sequences, craft compelling copy and set up your email automation, distribution and analytics system in a streamlined and efficient manner. We handle every aspect of the email marketing process.
Email marketing success is determined by the email copy and content. Our copywriters and content creators can craft compelling campaigns that bring your vision to life. We work with email newsletters, email drip campaigns, and email funnels!
The right email marketing service should bring together a team of experts with strengths in strategy, design, copywriting, and in-depth knowledge of email marketing platforms and powerful marketing automation features.
That’s why free email marketing services will never hit the mark, as they say it takes teamwork to make email marketing magic.
The best email marketing software depends on your budget, customer data, database size, and overall email marketing objectives.
However, the best email marketing service will generally use at least one of the following email marketing tools:
HubSpot:
Hubspot is one of the best email marketing automation platforms available. The HubSpot CRM platform (Marketing Hub) offers advanced email automation, drag and drop email design and email distribution.
HubSpot’s powerful email marketing service features:
Mailchimp:
Mailchimp is the leading email marketing tool for small to medium-sized businesses.
Mailchimp’s email marketing service features:
Omnisend:
Omnisend is an email marketing tool with the most advanced sales and CRM capabilities. Omnisend is perhaps one of the best email marketing platforms for marketers and business owners who want to connect campaigns with social media and online advertising efforts.
Omnisend email marketing service features:
Whether you are looking to craft automated emails, welcome emails or a drip campaign that nurtures every stage of the customer journey, the best email marketing services offer small business owners everything they need to see email marketing success.
It’s important to remember that most email marketing platforms require paid plans, and it can be highly technical to set up advanced features like automation.
The best email marketing services make it easy to create stunning email templates, automate email distribution and track results with powerful analytics platforms – all without breaking the bank.
When you’re ready to take your email marketing to the next level, consider working with an experienced digital agency that offers email marketing services.
Content marketing and SEO are intrinsically linked – as your website’s content improves, it will become more likely to rank higher in the search engine results pages for relevant keywords. This improved ranking will then bring more traffic to your site, as users are directed there from Google (and other search engines).
Attracting relevant traffic through Google search results is a result of effective content marketing. With this, you build your brand’s authority and improve your site’s ability to rank in the SERPs (search engine results pages).
Email marketing should never be an afterthought. Successful email marketing requires a dedicated account manager and access to digital experts who understand the email experience and the email client landscape.
Many email marketers offer free email marketing services but let’s not forget that email marketing is a service and should be backed by experience and expertise in advanced email marketing tools for the best email marketing solution.
As email marketers and business owners, we need to know:
How is the platform supported?
What sort of support do they provide?
How serious are they with email marketing?
What email marketing platform has been used previously, and what were the results?
These are just some of the questions that should be asked when investing in an email marketing service.
Most of the top email marketing platforms offer sales tools, such as MailChimp and Hubspot. These tools can help you to create a more effective email marketing campaign by segmenting your contact lists and targeting your emails to specific groups of people.
You can also use sales tools to track the performance of your email campaigns and see which ones are generating the most leads and sales
A/B testing tests two or more versions of an email to see which one performs better. This can be useful for testing different subject lines, content, calls to action or design elements.
To run A/B testing, you will need to create two versions of your email and send them to a sample of your subscribers. You can then track the performance of each email and see which one had a higher CTR, conversion rate or open rate.
A/B testing can be a valuable way to improve the performance of your email campaigns.
Investing in an email marketing platform is one of the most cost-effective channels for marketers to promote email campaigns, but the best email marketing services are not free.
Free email marketing software cannot provide email marketers with the functionality or personalised experience they need for their email campaigns to reach clients successfully.
Investing in a high-quality email marketing service with data and results to back it up will provide your business with the best chance at seeing success and achieving your end goals and objectives.
Most platforms offer paid plans that are scalable to your business ‘ needs, so it’s essential to consider what features you need before signing up for a free version.
A strong content marketing strategy should be built around goals that can be measured. The first step is to define your business objectives and outline KPIs (key performance indicators) that will measure the success of the content marketing strategies implemented.
From here, we will establish the following metrics such as: how many leads were generated from content assets? How many people signed up for a webinar or downloaded a white paper after viewing certain pieces of content? How many people are engaging with the content you’ve published?
By creating a content marketing strategy that is focused on tracking results, your business will have the ability to build measurable ROI for your efforts.
Choosing an email marketing service is a big decision for any business or digital agency.
It’s essential to research the email provider you have chosen thoroughly. The wrong email marketing software will result in flimsy email campaigns, which won’t track accurately, nor offer email marketers the email support they need, leaving businesses and customers with a poor email experience.
To have a positive email marketing experience, the best email marketing services should offer deliverability support, SMS marketing, opt-out management tools, and marketing automation features that allow you to connect your favourite apps and services. This allows you to email contacts more effectively, track email campaign results, and gain the insight businesses need to build strong relationships with their email contact.
We can match you up with the email marketing solution for your client base that works with your website build and marketing goals.
Depending upon your campaign goals, budget and email platform, we can use both HTML builds and drag and drop editors.
Top email marketing platforms now have more advanced features than ever before, making drag and drop editor campaigns more effective than ever before.
From automation to design, most drag and drop platforms have everything you need to create beautiful, responsive emails that will engage your subscribers.
For greater customisation and technical control, we recommend using an HTML email editor.
With an HTML editor, you have complete control over the look and feel of your email and the ability to add custom coding. This allows for greater flexibility when designing emails that are genuinely unique and branded to your business.
SMS marketing can be an extremely effective way to reach your target audience. Studies have shown that SMS has a higher open rate than email.
SMS is also a great way to reach people who are on the go and may not have time to check their email. By sending a text message, you can be sure that your message will be seen and, more importantly, read.
Email automation is the process of using technology to automate email marketing tasks. This can include anything from triggered emails based on subscriber behaviour to welcome emails for new subscribers.
Email automation can save businesses a lot of time as it removes the need to send each email manually. It also allows businesses to send highly targeted and personalised emails at scale, improving email engagement rates.
Your email list is made up of people who have given you permission to contact them. This means that they are interested in hearing from you, but that doesn’t mean they want to be in constant contact and bombarded with emails every day.
You need to strike a balance with the frequency of your emails. If you send too many to your contact lists, you run the risk of becoming a nuisance. Conversely, if you don’t send enough, you run the risk of forgetting about your list altogether.
The best way to find the perfect frequency for your list is to experiment and track your results. Avoid constant contact and pay attention to unsubscribe rates and open rates to get an idea of how your list members are responding to your email campaigns.
Subject lines are important because they are the first thing your subscribers see when they receive your email. A good subject line will make them want to open your email, while a bad one will make them delete it without even reading it.
Your subject lines need to be short, attention-grabbing and relevant to the content of your email. You should also avoid using spammy words and phrases that will trigger spam filters.
Yes, you can use a website builder to create campaign landing pages. This can be a good option if you want to create a simple landing page without complex features.
Website builders are easy to use and allow you to create a basic landing page in minutes. However, they can be limited in terms of design and customisation. If you want more control over your landing page design, we recommend using a web development platform such as WordPress.
Evolving Digital’s top email marketing services provide both the email marketing tools and the expertise needed to create and execute successful email campaigns. From design to delivery, we can help you take your email marketing to the next level.
Not all platforms offer unlimited subscribers, but most top providers do. This includes MailChimp, Constant Contact, AWeber and GetResponse. If you need unlimited subscribers, we recommend using one of these providers.
Many email marketing platforms offer free plans or a free trial. A free trial can be a great way to get started with email marketing if you don’t have a large budget or are just getting started.
If you opt for a free plan or free trial, there will be some limitations, such as the number of emails you can send per month or the number of subscribers you can have on your list. However, they can still be a valuable tool for small businesses.
For more advanced automation, unlimited emails and design features, paid plans offer significantly more value.
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