As the leading Pay-Per-Click advertising platform, Google Ads offers businesses advertising opportunities unlike any digital marketing channel.
Whether you want to increase traffic and sales, build brand awareness, get more leads and greater engagement, Google Ads is unrivalled in its reach, responsiveness and ROI. With most online purchases happening on mobile, connecting with consumers requires a platform withmulti-channel, multi-device reach. And that’s just what Google Ads has to offer: the ability to reach across all devices, including desktops, laptops, tablets and mobile.
With cross-network Google Ads, you aren’t just limited to text ads, and with the Google Display Network reaching 90% of browsers online, you shouldn’t be. You can create scroll stopping, eye-catching display ads that will stand out in a consumer’s feed.
3000+
$30,000,000
Google Ads is constantly innovating, and with its suite of tools, there’s no better platform for digital marketing success.
We’ve developed enterprise-level PPC campaigns and helped small businesses boom.
When it comes to Google Ads, we don’t just meet expectations, we exceed them. At Evolving Digital, our goal is to make Google Ads work for you – not the other way around. This is our point of difference and what sets us apart from other agencies.
Evolving Digital is proud to be a Google Partner, and our team of experienced professionals are experts in creating successful Google Ads campaigns that generate real results.
2024 Google Ads Guide: See how Google Ads can boost your business!
Landing pages are all about conversions. But most landing pages look like they were designed to do anything but convert…
It’s no secret that a well-designed, conversion-optimised landing page can make or break your Google Ads campaign. But what does it take to design a truly effective landing page?
Cracking the conversion code means providing a seamless experience for your visitors, from the first click to last.
The ultimate goal of conversion optimisation is when customers leave the experience and complete a clearly defined goal.
At Evolving Digital, we design and build high-converting landing pages that are optimised for both mobile and desktop. Our team of designers, developers, and marketers will work closely with you to create a landing page that is designed to convert.
Multi-channel integration is key to success in the modern digital landscape, and our team can help you make the most of every opportunity. Your campaign needs to work across digital platforms and provide a streamlined digital experience for your customers to be successful.
We offer a full range of services, including Landing Page Optimisation, A/B split testing, as well as Professional Graphic Design Services for all of your online marketing needs.
Evolving Digital is an integrated digital advertising agency specialising in delivering results through SEO, PPC, social media and content marketing.
We have the experience needed to create a holistic strategy that maximises performance across all channels, boosting sales and ROI with every click.
Unlock the full potential of Google Ads with our meticulous approach. We don’t just create campaigns; we show you just how we make Google Ads work for your business.
Our team dives deep into keyword research, structures campaigns for maximum impact, and writes ad copy that captures attention. But we don’t stop there.
Every day, we fine-tune your campaigns, adjusting bids, testing landing pages, and providing comprehensive Google Ads management to ensure every click counts
Wave goodbye to inefficient spending and hello to smarter advertising. Say no to the ‘set and forget’ mentality that plagues many Google Ads campaigns.
Our approach is tailored, recognising that each business is unique.
Don’t fall into the trap of one-size-fits-all strategies that drain your budget without delivering results.
Choose our Google Ads Agency for a focused, cost-effective campaign that maximises your ROI and minimises waste.
Boost your conversions swiftly with our data-driven Google Ads management and digital marketing expertise.
Google Ads (previously known as Google AdWords) is an advertising service that provides pay-per-click ads on Google and its network of partner websites.
There are several benefits to running a campaign with Google Ads:
1) You can advertise your website or promotion to specific, interested customers. If someone is searching for “shoes” on Google, your ad can appear at the top of the search engine results page. With search ads, you can set a budget for how much you want to spend and only pay when people click through to visit your website or fill out a form on your landing page.
2) Google Ads can help you track how many people visit your website or click on your ads (impressions). You can use this information to make informed decisions about the future of your advertising campaign, like increasing or decreasing your budget.
3) By creating quality ads that reflect your business, you can increase your exposure to potential new customers.
4) Google Ads is available wherever people use Google search or its partner sites (Search Network.) You can set up campaigns that will appear on the Search Network (Google.com and other search websites) or across the Display Network (thousands of websites that partner with Google). There are also options for people using Google Mobile Search to see your ads.
5) Google Ads can help you get found on YouTube, where millions of people go every day to be entertained and informed. You can drive more views, subscriptions and interactions by creating an optimised ad that matches the look and feel of your video content, but click to a landing page with more information about your products or services.
Google Ads can connect your business with customers looking and ready to buy, which can be a cost-effective way to drive traffic and increase sales.
If you have a website or an online store, you’ll reach the widest audience with Google Ads.
And, if your website and or landing page is optimised for PPC advertising, you can expect great results from your Google ad campaign.
PPC advertising is a great way to reach your audience at the exact moment that they are looking for your product or service – meaning you’re only paying when someone clicks on your ad.
There are multiple channels to choose from when running a Google Ads campaign. We suggest starting with Search Ads, where your ad will appear alongside search results for searches related to your business or website.
For greater reach, Google Display ads offer a world of opportunities no matter your business or product niche. The Google Display Network reaches 90% of online users, making it the largest ad network globally.
With ads places across the Display Network, you can reach people based on their interests and match your ad copy to what they’ve been searching for online.
You can also add Google’s demographic targeting features to your campaigns to help you reach the right people.
Conversion tracking helps you see where your customers are coming from and how they’re buying.
It lets us track the number of conversions – visits to your website resulting in a lead or sale – that our google ads campaigns drive for you.
From here, we’ll use key insights to help optimise your campaigns for even more conversions.
We get it; spending money on advertising can seem like a risk. Our team of experts at Evolving Digital knows how to create results-driven ad campaigns that will help you get the most out of your investment.
We’ll work with you every step to make sure you’re getting maximum exposure for the lowest possible google ads cost and that you see a positive ROI.
A Google Ads account is a set of advertising campaigns that you can use to promote your business on the Google Display Network.
Each campaign consists of campaigns, ad groups keywords, daily budgets, ad copy and landing pages for each ad group.
Google Adwords allows advertisers to create ads based on keywords relevant to their business to appear on search engine results pages (SERPS) and websites within the Google Display Network. Depending on your business objectives, these ads can include text and images, headlines, links, and product listings.
Google ads work via an account typically containing multiple ad groups; every ad group usually has precisely one main image (banner) but can instead use text + links as its central image if you prefer to avoid using images.
Ad groups are the basic unit of structure within an ad campaign. Each ad group may contain one or more ads, with each ad comprising a headline, two description lines, and a URL link.
Quality Score (QS) evaluates how well your google ads align with your visitor’s search intent and the quality of your website landing page.
Google considers keyword relevancy, ad copy relevance, click-through-rate and landing page experience.
Higher Quality Scores often lead to lower cost-per-click (CPC), while lower Quality Scores often lead to higher CPC.
Quality score is essential as it can impact your ad rank, ad position and ultimately, your chances of getting your click.
Ad rank estimates how well your Google ads will perform in terms of their ability to bring you the most valuable traffic at the lowest possible cost per click (CPC). Your ad rank is calculated by multiplying your maximum cost per click (Max CPC) bid by your Quality Score.
Ad position is the location of your ad on a search results page. Typically, the top-ranked ad has the highest ad position, followed by all other ads in descending order.
There are five ad formats for google ads: text, image, video, rich media, and shopping.
Text Ads: These are the most common type of google ads and usually appear at the top or bottom of a search results page. They consist of a headline, two description lines, and a link to your website.
Image Ads: Image ads are designed to catch people’s attention as they scroll through websites. They can be static or animated and usually include a headline, description, and link to your website.
Video Ads: Video ads are becoming increasingly popular due to the popularity of streaming services like YouTube and Netflix. They can be up to 30 seconds long and usually include a headline, description, and link to your website.
Rich Media Ads: Rich media ads are interactive and engaging. They can include images, video, and audio and usually have a call-to-action button.
Shopping Ads: Shopping ads are designed to showcase products from your online store. They include an image of the product, a price, and a link to your website.
Dynamic Ads: Dynamic Ads allow you to create a single ad that can be customised for your target audience. The ad includes a headline, description, and image of the product and the price and a link to your website.
There is no set minimum for Google Ads budgets, but it’s essential to have a budget you are comfortable with. Your ad budget will depend on your goals, benchmarks, the CPC of your industry and the Quality Score of your ad and user landing experience.
When calculating how much a Google Ads campaign costs, a Google Ads specialist will look at Google Ad spend. Google ad spend shown as cost per click, which is how much you pay for each conversion.
Evolving Digital will manage your budget like experts. We will make sure you don’t overspend on your paid advertising budget by falling prey to the Google Adwords traps that can pull you back.
There are a few things you can do to optimise your Google ads campaign:
1. Choose the right keywords with high-purchase intent
Keywords are the foundation of your google ads campaign. Choose keywords relevant to your business and have a high search volume.
2. Write compelling ad copy
Ad copy is what your target audience clicks on your paid ad. Make sure your ad copy is clear, concise, and persuasive.
3. Create a strong offer
Your Google Ads should include a clear and compelling offer that will entice people to click through to your website.
4. Use relevant images
Images are another essential element of your Google ad. Use images relevant to your offer and make sure they are high quality.
5. Ensure optimal ad placement
Place your Google Ads in high-traffic areas where they will be most effective.
6. Use A/B Testing
A/B testing is a great way to test different elements of your google ad to see what works best. You can test things like ad copy, images, and offers to see what gets the most clicks.
7. Monitor your results
Monitoring your results is essential to google ad success. Check your click-through rate and conversion rate to see how your google ad is performing.
Evolving Digital will take care of all these details for you. From crafting ad copy that converts to setting your advertising bid, we’ll optimise your online ads to deliver results.
We use our years of experience in the digital marketing industry to successfully drive traffic and conversions for our clients through PPC campaigns.
We optimise to help increase return on investment (ROI) by considering your business goals, budget and industry.
PPC advertisers bid on keywords so their ad can show in the top ad listings when someone searches for these keywords.
It’s an auction-based system where advertisers compete to have their ads appear when target keywords are searched (advertisers bid).
Google calculates the final price of the click, called cost-per-click (CPC), based on the highest bidding advertisers.
There are a range of different ad bidding strategies that we employ to ensure the best CPC and results for our clients.
There are various types of Google Ads bidding strategies:
Cost-per-click (CPC): This is the simplest and most common form of bidding. You pay each time a user clicks on your ad. The price you set for how much you’re willing to pay each time someone clicks on your ad (your “maximum cost-per-click”). You’ll pay that amount only when someone clicks on your ad.
So, if your maximum CPC is $2 and you’re bidding on a keyword with a current bid of $1, the most you’ll pay is $1 for a click – not $2 – because you’d only be willing to pay as much as the second-highest bidder if you want to keep your costs down, bid lower than what’s required for the first position (the top ad spot).
Cost-per-thousand impressions (CPM): You pay once your ad is shown 1,000 times. This type of bidding is suitable for branding campaigns where getting your ad in front of as many eyes as possible is the goal. You should use CPM bidding if you’re willing to pay for eyeballs rather than specific actions.
Cost-per-engagement: This bid type makes your ad eligible to appear on engagement ads like TrueView video discovery ads and Google Play app install ads, based on how likely it is to engage users. You only pay when users take the actions you choose, like watching 30 seconds of a video or installing an app.
The google search network is built with inventory from publisher sites across the web, providing you access to more than 2 million websites and apps through ad units like banner ads, skyscrapers, interstitials, videos, native ads and more.
You can also use Display Network only features like Remarketing, Sitelink Extensions or Callout Extensions.
With video ads, you can drive brand awareness, traffic and conversions at a low CPM through native in-stream ads on YouTube videos.
Advertisers can take advantage of TrueView for Action video discovery ads with affordable costs – only pay when someone chooses to watch your entire 15 seconds or 10 seconds ad, keeping it real.
Your ads may also show on websites that aren’t part of the Google Display Network or online.
Remarketing is a way to re-engage your audience.
We’ll help you create attractive ads to follow people around the internet to see your products and services wherever they’re browsing.
Keywords are the primary way Google matches relevant ads to search queries, but they don’t always mean your ad will show for every search.
To make sure your ad shows in search results only when it’s most relevant, you can tell Google not to show your ad for specific searches by adding negative keywords.
Optimising your negative keywords is essential, as it prevents your budget blowing out on irrelevant, high-cost search terms.
Goal tracking, also known as conversion tracking is a way of measuring how well your website or landing page is performing in relation to your specific goals. Your campaign goals are determined by what you want your customers to do when they reach your website or landing page.
For example, if you’re a eCommerce business, your goal might be to get customers to add items to their shopping cart. Or, if you’re a lead generation business, your goal might be to get customers to fill out a form. If you are a service-based business, you may want more phone calls or newsletter sign-ups.
Whatever your goals are, we can help you track them and measure your success.
PPC is an integral part of any digital marketing strategy, but it’s not the only way to attract customers online. Here are some other digital marketing services that often complement Google Ads:
SEO: Search Engine Optimisation ensures your website appears as high as possible in organic search results
Content marketing: Content marketing involves creating and distributing high-quality, valuable content to attract and retain customers
Social Media Marketing: Social Media Marketing helps you build relationships with potential and current customers on social media platforms like Facebook, Twitter and LinkedIn.
Email Marketing: Email marketing involves sending targeted, personalised messages to your customers or prospects.
As a full-service digital marketing agency, Evolving Digital can help you with all of these services. We’ll work with you to create a bespoke digital marketing strategy that meets your specific needs and goals.
When assessing Google Ads agencies, be mindful of steep expenses and a one-size-fits-all approach. Undertake comprehensive research before reaching a conclusion. Beware of agencies that overcharge while delivering limited personalisation or openness about their methods and outcomes. This lack of adaptability and transparency is a notable warning sign to take into account.
Yes, it’s possible to manage your own Google Ads campaign, but it’s important to consider the implications.
Running a campaign independently means navigating the complexities of Google Ads without expert guidance, which can be both challenging and time-consuming.
Moreover, without professional management, you risk inefficient use of your budget due to unoptimised strategies and missed opportunities for refinement.
Professional Google Ads campaign management is crucial for maximising your investment, ensuring your ads reach the right audience effectively, and delivering optimal results. It’s not just about running ads; it’s about running them with precision, expertise, and strategic insight.
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