Remarketing is one of the most powerful tools in a marketer’s toolkit. It allows you to target people who have already interacted with your business. In this blog post, we will discuss remarketing, different types of digital marketing strategies, and tips for getting the most out of retargeting campaigns. Let’s get started!
Advanced Digital Marketing Strategies
Boost Business Growth with Google Remarketing Ads
What is Remarketing?
Remarketing, also known as retargeting, is a form of online advertising and paid advertising strategy that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only about two per cent of web traffic converts on the first visit. Retargeting helps companies reach the other ninety-eight per cent of users who don’t convert immediately and meet their business goals.
Remarketing involves adding a piece of code called a pixel to your website. That pixel code tracks browser cookies to show ads to people who have visited your site as they browse the web. You can create these ads yourself or work with a remarketing partner like Google Ads to connect with your target audience and show your ads on sites across the web.
Different Types of Remarketing:
There are different types of remarketing that you can leverage for a competitive edge:
* Static remarketing shows the same ad to everyone who visits your site.
* Dynamic remarketing shows ads that are personalised to each individual based on what the unique target audience did on your site.
* Remarketing Lists for Search Ads (RLSA) allows you to create customised bids and ad copy for people visiting your site when they search on Google.
* Video remarketing helps you engage people with your videos or YouTube channel with video ads.
Benefits of Remarketing Ads:
Build brand awareness
Remarketing keeps your brand top of mind with people who have already shown an interest in your product or service.
Increase website traffic
Retargeting can bring people back to your site who may have been interested but get distracted, forget about your site, or are otherwise not ready to buy.
Boost conversion rates and sales
Because you’re only targeting people who have already been to your site, they’re more likely to convert. Retargeted ads have a conversion rate that’s ten times higher than regular display ads.
Get a better return on investment (ROI)
Retargeting is one of the most effective and efficient ways to spend your marketing budget.
Why Remarketing Campaigns the Key to Successful Digital Marketing
Remarketing campaigns strategically reconnect with online audiences who have previously engaged with your product or service. Whether your website visitors have clicked through to a product page from Google Shopping or have clicked onto your service page from your online advertising campaign, remarketing is integral to your digital marketing strategy as it allows you to reach out to your target market who have already shown an interest in what you do.
There are many different remarketing strategies, each with advantages and disadvantages. The three most common remarketing strategies are:
Search Retargeting:
Search retargeting is a form of behavioural targeting.
Remarking ads appear across social media platforms and the search engine results pages (SERPS) after they have searched for a specific keyword or search query such as ‘sports nutritionist’ or ‘online fitness courses.’
Site Retargeting Ads vs. Search Retargeting Campaigns
Site and search retargeting are often confused but are two distinctly different types of ad campaigns.
Site remarketing is a cookie-based form targeting visitors who have visited your website. On the other hand, a search remarketing campaign is a form of online advertising that targets users based on the keywords and search terms they have used on search engines like Google, Yahoo and Bing.
Display retargeting
This type of remarketing allows you to serve ads on other websites and apps that are part of the Google Display Network. Your ads will be served to people who have previously visited your website.
The Google Display Network is a collection of websites and apps that partner with Google to show ads. When you run a display remarketing campaign, your ads can appear on any of the websites and apps in the network.
In general, display campaigns and ads are shared across the display network through banner ads, rich media ads, video ads and other display ads that link back to specific pages on your website.
Social Retargeting Ads
Social retargeting is a form of remarketing that allows you to serve ads on social media platforms. Your ads will be served to people who have previously visited your website or interacted with your brand on social media.
The most common social remarketing platforms are Facebook, Instagram, and Twitter.
Each digital marketing strategy has unique benefits, so choosing the one that makes the most sense for your business is essential. For example, if you’re looking to target people who have already visited your website, site retargeting might be the best option. On the other hand, display and search remarketing might be better if you target people who haven’t visited your site before.
Tips for A Successful Remarketing Campaign
Clearly Define Your Goals
Are you trying to increase brand awareness, boost website traffic, or drive sales? Defining your goals will help you create better ads and measure your success.
Segment Your Audience
You can create different ads for different segments of your audience based on their behaviour on your site. For example, you could show a different ad to people who visited but didn’t buy anything and then show it to people who added something to their cart but didn’t check out.
Create Compelling Ads
Your ads should be relevant, timely, and enjoyable if you want people to click on them. You can use images, video ads, or text to create your ads, but make sure they’re attention-grabbing.
Test your Ads
Try out different versions of your ad copy and imagery to see what works best. Then, track your results to see what’s performing well and adjust accordingly.
Develop Remarketing Audiences
Remarketing audiences can give you insights into what kinds of people are interested in your product or service. You can then use this information to create new marketing campaigns more targeted to your ideal customer.
Remarketing can be a powerful tool to help you reach your marketing goals, but it’s essential to use it effectively. By following these tips, you can create successful retargeting campaigns that will bring people back to your site and boost your business.
What strategies have you used for remarketing? What’s been successful for you? Share your thoughts and experiences in the comments below!
FAQs
How does Google remarketing work?
When website visitors come to your site, Google Analytics drops an anonymous browser cookie on their computer. Later, when that same person is browsing the web, the Google Display Network will recognise this cookie and show targeted ads to potential customers.
What are some effective remarketing strategies?
There are many different ways to approach remarketing, but some of the most effective marketing tactics include:
- Focusing on high-value customers/ site visitors who have already shown an interest in your product or service
- Creating ads specifically for people who have visited key pages on your websites, such as your pricing page or product catalogue
- Building custom audiences based on specific criteria, such as people who have purchased from your online store in the past six months
- Developing a strong call to action that encourages people to take the next step, such as signing up for your email newsletter or scheduling a consultation
What are targeted ads?
Targeted ads are digital marketing advertisements tailored to users based on their previous web activity. By tracking site visitors online behaviour, businesses can show ads for products or services that potential customers are likely interested in.
What digital marketing channels can I use for remarketing?
There are a few different digital marketing channels that you can use for remarketing, but the most popular ones include:
- Display advertising: This is probably the most common form of remarketing, and it involves showing targeted Google ads on websites in the Google Display Network.
- Social media advertising: You can also use social media platforms like Facebook, Twitter, and LinkedIn for remarketing purposes.
- Email marketing: If a potential customer has given you their email address, you can add them to an email list and send targeted messages with special offers or other relevant information.
- Search engine marketing: You can use search engines like Google and Bing to show targeted ads to users who have searched for specific keywords in the past.
What are some general tips for remarketing?
Here are a few general tips that can help you get started with Google remarketing:
- Start small and test different strategies to see what works best for your business
- Segment your audience so that you’re targeting the right people with the right message
- Make sure your ads are relevant, timely, and engaging
- Monitor your results and adjust your approach as needed
Remarketing can be a powerful tool for businesses of all sizes, but it’s important to remember that it’s just one piece of the puzzle. To succeed, you need to have a well-rounded digital marketing strategy that includes a mix of tactics. Our team of experts can help if you’re unsure where to start. Contact us today to learn more about our retargeting services!
What are Google ads?
Google ads are simply online advertisements that businesses can use to promote their products or services. These ads appear on Google’s search engine results pages (SERPs) and websites in the Google Display Network. Businesses can use various targeting options to ensure their ads are shown to the right people at the right time.
Google Ads drives all google remarketing efforts as they are the cookies on a user’s computer. Google Ads also allows businesses to segment their audience to run more effective ads. Without Google Ads, remarketing would not be possible.
Ready to see Google remarketing work? Get in touch with a Google remarketing agency today!
What is the Google ads network?
The Google ads network is a group of websites where businesses can display ads. This includes the Google search engine results pages (SERPs) and websites in the Google Display Network. The Google Display Network comprises over two million websites, apps, and video content providers that reach over 90% of internet users worldwide.
What is the Google search network?
The Google search network is the group of websites that includes the Google search engine results pages (SERPs). This is where businesses can display their ads to reach potential customers searching for specific keywords.
Businesses can use various targeting options to ensure their ads are shown to the right people at the right time.
How do I create ads for a retargeting platform?
There are a few different ways to create ads for a retargeting platform: -You can use Google Ads to create targeted ads that will be shown to users who have visited your website in the past. You can also use social media platforms like Facebook, Twitter, and LinkedIn to create targeted ads.
Email marketing is another option that can be used to target users and new customers who have given you their email addresses. The most important thing is ensuring your ads are relevant, timely, and engaging. Monitor your results and adjust your approach as needed.
Our team of experts can help if you’re unsure where to start. Contact us today to learn more about our Google remarketing services.
Remarketing is a powerful tool for businesses of all sizes, but it’s important to remember that it’s just one piece of the puzzle. To be successful, you need to have a well-rounded digital marketing strategy that includes a mix of different tactics to deliver results and boost conversion rates. Our team of experts can help if you’re unsure where to start. Contact us today to learn more about our retargeting services!
How can Google remarketing drive traffic?
Google remarketing can drive traffic to your website. Remarketing allows you to show ads to people who have shown an interest in what you offer, and retargeting works by showing ads to people who are interested in what you offer.
Another way that Google remarketing can drive traffic to your website is by targeting ads to people who are similar to your past visitors. This is called lookalike audiences. Lookalike audiences allow you to show your ads to people who share similar characteristics with your past visitors.
Google remarketing can also help you reach new customers. This is because when people see your ads, they may be more likely to visit your website and learn about your products or services.
There are a number of different remarketing strategies that you can use to drive traffic to your website. The best way to find the right strategy for your business is to experiment and see what works best for you.
Where does remarketing fit in the sales funnel?
Remarketing can be used at any stage of the sales funnel. However, it is most effective when used at the bottom of the funnel, where people are more likely to be ready to buy.
Perhaps your target audiences are just discovering their problem or pain point, which means they are in the discovery phase and will search for information about their problem. In this case, you can use search remarketing to target your ads to people searching for keywords related to your product or service.
Or, maybe your target audiences are already aware of their problem and are looking for a solution, which means they are in the consideration phase. In this case, you can use display remarketing to target your ads to people who have visited websites related to your product or service.
Once your target audiences know their problem and consider a solution, they will be ready to buy. This is the decision phase. In this case, you can use dynamic remarketing to show your ads to people who have visited your website and viewed specific products or services.
By using remarketing, you can connect with web users, targeting visitors with ads at each stage of the sales funnel.
What is the difference between retargeting and remarketing?
The main difference between retargeting and remarketing is that retargeting allows you to target ads to people who have visited your website while remarketing works by allowing you to target ads to people who have shown an interest in what you offer.
Both strategies can reach new customers and drive traffic from external platforms to your website. However, remarketing is generally more effective than retargeting because it allows you to target a wider range of people.
How do I create retargeting ads?
There are a few different ways to create retargeting ads. The most common way is to use Google AdWords, which allows you to create and manage your advertising campaigns.
Another option is to use a retargeting platform, such as Perfect Audience or AdRoll. These platforms will help you create and manage your retargeting campaigns.
Finally, you can also use a service like ReTargeter, which will help you create and manage your retargeting ads.
How do I create remarketing audiences and connect with previous visitors?
There are various ways to create remarketing audiences and connect with previous visitors. The most common way is to use Google Analytics, which is a tool that allows you to track and analyse your website traffic.
You can segment a remarketing audience by developing a remarketing list in Google Analytics. This list can be based on factors such as time spent on your website, pages visited, or whether they are new or returning visitors.
How do I find the right target audience for Google remarketing?
The best way to find the right target audience for Google remarketing is to use the Google Display Planner tool. This tool allows you to research and analyse potential target audiences for your remarketing campaign.
You can also use the Google Keyword Planner tool to research potential keywords that you can use to target your ads.
Can remarketing ads improve conversion rates?
Yes, remarketing ads can improve conversion rates. Studies have shown that remarketing campaigns can result in a conversion rate increase of up to 400%.
Remarketing is an effective marketing strategy because it allows you to connect with people who have already shown an interest in your offer. By targeting your ads to these people, you are more likely to convert them into customers.
What is paid search?
Paid search is a form of online advertising that allows you to pay for your ad to be displayed on the first page of search engine results pages (SERPs).
This type of advertising is also known as search engine marketing (SEM) or pay-per-click (PPC) advertising.
What is the difference between text ads and display ads?
The main difference between text ads and display ads is that text ads are generally cheaper to create and run than display ads. Text ads are also less intrusive than display ads, making them more effective.
Display ads are more expensive to create and run because they require more design work. However, they can be more effective than text ads because they are more visible and capture potential customers’ attention.
