EXPAND YOUR REACH WITH AN INSTAGRAM ADS AGENCY

The short answer is yes – Instagram ads are definitely worth it! Instagram has over 1 billion monthly active users, making it a hugely popular platform with a vast potential customer base. What’s more, Instagram users are highly engaged with the platform, spending an average of 28 minutes per day on the app. With such a large and engaged user base, Instagram is a great place to advertise your business. Instagram ads can help you to reach a new audience, increase brand awareness and boost sales.

The cost of instagram advertising is determined by a number of variables such as campaign objective, audience size, budget, and CTR.

To give you an idea of the cost of Instagram ads, we’ll share with you recent ad spend data based on Instagram cost per click (CPC), cost per engagement (CPE) and cost per thousand impressions (CMP).

Cost per click (CPC): Cost per click measures the cost of generating one click through an ad on Instagram.

Instagram CPC varies depending upon your ad type; link clicks and engagement (likes/reactions, comments & shares cost on average $0.40-$0.70.

Ads with higher intent; ie: ads that have a destination URL have a higher CPC of $0.50-$0.95 per click. (Wordstream, 2021)

Cost per engagement (CPE): Cost per engagement is the cost of generating engagement on Instagram. Engagement is calculated based on the number of likes, video views, reactions and comments your ad receives. The average cost per engagement on Instagram ranges from $0.01-0.05.

Cost per thousand (CPT): Cost per thousand is the average cost for 1,000 impressions on Instagram and ranges from $2.50-$3.50. This metric is typically used for branding campaigns and can vary depending on the targeted audience, type of ad, and level of targeting.

When working with an Instagram Ad Agency, Instagram content strategy, content creation, ad management, campaign optimisation and monitoring are additional to Instagram ads cost.

Instagram advertising offers three primary ad types: carousel ads, single image/video ads and immersive video ads.

There’s also a fourth type called an answer shopping carousel ad that’s only available in certain countries at this time.

Instagram Ad Types:

Carousel ads: A carousel ad is composed of 2-5 images or video ad content. When users swipe through, they can see all the photos/videos associated with the ad type.

For each image or video, there is a different link that takes you to a unique landing page within the app.

Single image ads: Instagram recently updated image ads these ads to include a call-to-action button that appears in the lower right corner of the ad. You can choose whether or not you want the CTA button to link out to an external website (meaning non-Instagram) or lead people specifically to an Instagram location.

Video ads: Video content has the highest engagement and conversion rates among all Instagram ad formats. Video ads give brands the opportunity to convey their message quickly and effectively thus leading to higher engagement and ad recall than photo ads.

Immersive video: Immersive videos are also referred to as full-screen ads. These videos stretch across users mobile devices and take up the entire screen.

For marketers, immersive videos help tell their brand story in a creative way. Immersive video ads average 10 times more completed views than traditional video ads because they automatically play on a user’s screen with the sound on.

Vertical video ads are also now available! These are similar to carousel ads, but instead of swiping through images, you are scrolling vertically. Vertical video ads are optimised for mobile browsers and landscape phone orientation.

The Facebook pixel is a piece of code that can be placed on any website. When installed, it works with the Facebook platform to create targeted custom audiences based on people who visit your site.

As Instagram ads are run through Facebook ads manager, adding your Instagram business manager as a pixel event on Facebook will ensure your ads are already targeting the right people.

For any ad, remember to have a strong call-to-action button. Ask users to engage by using a CTA button, or even asking them to visit a landing page for more information.

You can create a custom pixel that tracks conversions and defines which ads are most successful with relevant audiences. This is crucial for brands looking to advertise on Instagram and develop their audience targeting.

The best Instagram ad type for your campaign depends on your campaign objectives and budget.

Basic video ads are best for awareness, while carousel ads work well for people looking to drive traffic to a landing page.

Shopping carousel ads are ideal for stores that want to engage potential buyers by providing product options. The newer vertical video format is likely better suited to reach an audience on mobile devices.

When creating Instagram ads, targeting is just as important as the quality of your content. Brands should find a balance between reach and relevance by making sure they know who they are advertising to, and what kinds of people will be drawn in by their content. With Instagram, brands have access to a variety of targeting options including interests , gender, age, and behaviour.

Custom audiences allow you to upload your email lists and then target those people on Facebook or Instagram

You can find more information about custom audiences here.

Instagram business manager has its own set of targeting options as well, including location , language, device type, and more.

Facebook Ad manager is a platform that allows you to control all of your advertisements in one place. This makes it easy to test different images, titles, and ad copy at once with multiple audiences without having to go into each individual ad account.

With facebook ads manager you can manage instagram stories ads, instagram feed, and instagram posts . You can even run instagram ads using the power editor.

You can use instagram analytics to track how your instagram ad performed since it’s connected to facebook ads manager!

Ad placement is the place in which your ad will show on Facebook or Instagram. This includes the News Feed, right column, Instagram feed, slideshow carousel ads, instagram stories, in-stream video, reels and shop.

Ad placements depend on your Instagram ad formats, campaign objective and can be manual or automated depending upon how much data you have on your custom audience.

Instagram advertising allows you to target ads in one of three ways:

– Via the instagram feed (on the newsfeed, like Facebook)

– On the Explore tab (stories and posts from accounts users don’t follow)

– On Instagram search results (users searching by hashtags or people)