eCommerce SEO
APR. 2021 – CURRENT
Lounge Lovers
82% Increase in Organic Revenue
Keywords in Position #1
High-Volume Keywords on Page 1
Increase in Organic Revenue
Lounge Lovers brings designer lounges to Aussies at a fraction of the price. Offering interest-free finance and rent-to-own options, with Australia-wide delivery, they make it easy and affordable for everyone to enjoy the comfort of a designer lounge.
With Australia-wide delivery capabilities and tough ranking challenges in organic search, Lounge Lovers faced a problem: poor visibility across the board and low results for location-based searches.
We implemented a targeted eCommerce SEO strategy that would focus on both key market segment and location-specific keywords so that Lounge Lovers would appear whenever a relevant search was made across Australia.
To increase Lounge Lover’s domain authority and organic search rankings, we implemented a White Hat Link Building Strategy that pushed Lounge Lover’s quality content across to reputable guest posts & networks.
We added value-centric SEO content to core category pages and optimised title tags, meta descriptions, header tags, images and removed any instances of keyword stuffing and duplicate content.
We started by doing a thorough analysis of their website and online presence. We looked at their organic traffic, keywords, and overall visibility across the search engine results pages (SERPs).
We quickly identified that they were losing out on revenue due to poor visibility in organic search. In addition, with Australia-wide delivery capabilities, they were also facing the challenge of ranking for broad, interstate keywords, as well as location-specific search terms.
We knew that we could help them increase their visibility and organic traffic with a targeted eCommerce SEO strategy that would focus on both key market segment and location-specific keywords.
We implemented a laser-focused SEO strategy that saw the client’s site ranking for 150 Keywords in Position #1, and 1,353 high-intent keywords ranking on Page 1 within 6 months.
This resulted in an astounding 82% increase in organic revenue during the same time period.
We also helped them achieve top rankings for broad, cross-state searches as well as more specific, location-based target keywords.
The possibilities offered by SEO are endless, and we are proud to have helped our client achieve incredible results.
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