GET A PROPOSAL

SEO COPYWRITING SYDNEY

GET MORE CLICKS AND SALES WITH AN SEO COPYWRITING AGENCY

WHAT IS SEO COPYWRITING?

Copywriting and Search Engine Optimisation

Copywriting is the art of connecting with your audience and clearly conveying your message. It’s an essential skill for any business that wants to be successful online, and that’s why SEO copywriting is so important.

SEO copywriting specifically refers to the art of writing website content that is both effective and optimized for search engines.

It’s a delicate balance between writing for humans and algorithms, but it can be hugely effective when it’s done well, and it is the key to getting found online and converting prospects. 

There are a few key things that all good SEO copywriting has in common. First and foremost, it must be well-written and engaging. Your audience will simply click away if your content is boring or difficult to read. Likewise, if it’s crammed full of keywords, Google will penalize you.

We also believe that great copywriting is about more than just optimisation; it’s also about creating content that is interesting, informative, and valuable to your audience.

Our copywriters are experts at creating engaging content that strikes the perfect balance between SEO and engagement, and that’s why
we’re the leading provider of SEO copywriting services in Sydney.

200+

CLIENTS

$25m

MEDIA SPEND

2000+

KEYWORDS ON PAGE 1

965

CUPS OF
COFFEE

WE DON'T JUST WRITE COMPELLING COPY, WE DRIVE CONVERSIONS

From Micro-Copy to Direct Response, We Do It All

What we do:

  • Capture and translate the brand tone of voice across all digital channels
  • Write web copy, product descriptions, blog posts and articles that are both SEO-friendly and user-centric
  • Research and utilise relevant keywords to ensure your content is optimised for search engines
  • Craft effective calls-to-action (CTAs) that drive conversions
  • Stay up-to-date with the latest trends in SEO copywriting, and ensure that your content is always on the cutting edge

Copywriting is one of the best ways to establish personal, meaningful, and valuable connections with your audience.

Led by a strong and diverse team of copywriters, our words will speak to consumer emotions and entice them to take your desired action.

With a designated SEO copywriter, your landing pages, email sequences and social media campaigns will be destined for success. 

Email Marketing Campaign | Email Marketing Service Sydney
SEO Copywriting Sydney
Pay Per Performance Marketing

Identify and overcome obstacles and drop-off points in the conversion funnel

Brand Advocates

Determine the drivers and hooks that turn website traffic into paying customers

Competitive Analysis

Transform diversions and customer pain points into opportunities

SEO COPYWRITING SYDNEY SERVICES

Fusing Copywriting Skills with SEO Expertise

Our team takes a meticulous and strategic approach to producing great copy that converts and meets search engine optimization standards for each and every one of our copywriting clients. 

We start by getting to know your business, products, services, target audience, and objectives. We then move on to market and SEO research, keyword mapping, and persona profiling.

There are many different elements that go into creating successful web copy, from understanding your audience to choosing and relaying the key messaging to the right tone of voice.

The writing process itself is also crucial; a well-crafted piece of copy will flow smoothly and be easy to read, while a poorly written web copy will be clunky and confusing.

To produce effective and persuasive copy, a great SEO copywriter will take the time to plan and revise our work when necessary.

Our SEO copywriting Sydney solutions start off with thorough keyword research. We identify what your audience is searching for and the questions they have. With the ever-changing search engine algorithm, keywords and search terms may change instantly; but with us, you don’t need to worry.

We keep up-to-date with SEO algorithm changes to ensure our clients receive the best SEO copywriting services Sydney has to offer.   

Our advanced SEO tools style=”font-weight: 400;”> and technologies enable us to uncover keywords that resonate with your audience.

What’s more, with a designated Sydney copywriter dedicated to your brand, your online content will speak to the heart of your target customer and be SEO-friendly. 

One of the most important steps in the copywriting process is proofreading and editing. No matter how well you write, it’s essential to go over your work with a critical eye to catch any errors or typos. 

Proofreading is more than just checking for grammatical mistakes. It’s also about making sure the writing is clear, concise, and easy to understand for paying customers.

Here at our SEO agency, our proofreading and editing process produce clean, error-free, clever copy that’s ready for publication.

Our Copywriting Project Roadmap

Copywriting is a powerful tool, pair it with search engine optimisation, and you will be on the top of search results pages.

The mix of words, phrases, and sentences in copywriting is designed to compel, while search engine optimisation requires technical elements that support content to be seen and read by your target audience.

That’s what we do here at our copywriting agency. We have a pool of talented Sydney copywriters who can weave words, evoke emotions, and make your content rank high on search engines. We bring in a personal touch aligned to your niche and audience, and then we boost it with the right keywords that will ensure they appear right in front of your target.

Creativity and technical knowledge come together here at Evolving Digital with the help of our experienced copywriting team.

Below we outline our SEO copywriting solutions in more detail:

Content Creation

Brand & Business ​​Research

Before we start writing a single word, your dedicated SEO copywriter will learn about your brand, business, products/services, target audience, objectives, and tone. We’ll also take a look at your current website content and blog posts to get an understanding of your voice and style.

Content Creation

Product or service deep dive

Our copywriting team will take the time to really get to know your product or service. We believe in fully immersing ourselves in the product or service to get that first-hand experience that will allow us to relate better to your audience. We will then identify what makes your brand stand out, the problems it solves, its benefits, the story behind it, and the issues about it. Then we also do a deep dive into your competitors’ products or services

Content Creation

PERSONA PROFILING

We create in-depth buyer personas for your online audience. This allows us to understand their needs, wants, values, and how they make purchasing decisions. We also look at their challenges, what motivates them, where they get their information from, what kind of language they use, and so on. All of this helps us to produce content that will resonate with your target audience.

Target Audience Icon | Content Marketing Services | Evolving Digital

Keyword Research

The next step in our process is to conduct extensive keyword research. We'll Identify the best keywords and keyphrases for your business and map them to specific pages on your website. This ensures that we're targeting the right terms with the right content.

Target Audience Icon | Content Marketing Services | Evolving Digital

Content Audit

We’ll also conduct a content audit of your website to identify any gaps in your current content strategy. This will help us understand what content is missing and where we can add the most value.

Target Audience Icon | Content Marketing Services | Evolving Digital

Market and SEO research

Often, many copywriting agencies leave this one out. However, it is an important part of our research process. In this stage, we will look into your industry and understand the trends. We tap into our extensive network and other platforms to discover the most important details about your specific market and what the competitive landscape looks like.

Target Audience Icon | Content Marketing Services | Evolving Digital

source social proof

In this day and age, social proof is essential. We make sure to include it in our copywriting because we know that your target audience will be looking for it. We find the most relevant and persuasive social proof for your business and work it into the content strategy.

With the right SEO copywriter and copywriting skills, we can provide you with the best online content or website copy that makes you really stand out.

GET TO KNOW US

OUR RECENT SHOWCASE OF WORK

Evolving Digital | PPC Agency

CASE STUDY

Moulin Rouge — The Musical

A CROSS-CHANNEL DIGITAL STRATEGY GAVE AN OUTSTANDING PERFORMANCE ALL ROUND

276,039

highly engaged clicks

17,645,842

impressions

125X

ROAS (Return on Ad Spend)

LEARN MORE
PPC Ads Case Study | Paid Advertising & PPC ADS

CASE STUDY

Sane Event Group

CONNECTING SANE EVENT GROUP (SEG) WITH THE BUSINESSES LOOKING FOR THEM

91%

Decrease in Cost Per Conversions

 

54%

Reduction in Monthly Ad Spend

 

100%

increase in conversion

LEARN MORE
C3 Education

CASE STUDY

C3 Education

LASER FOCUSED GEO-TARGETING TOOK THIS GOOGLE ADS CAMPAIGN TO NEW HEIGHTS

39%

Decrease in Cost Per Click

85%

Increase in Click Through Rate

100%

Increase in Conversions

LEARN MORE
Instagram Ads Banner | Digital Marketing Agency

CASE STUDY

Solar Naturally

A TOTAL CAMPAIGN RESTRUCTURE AND LANDING PAGE REVAMP GAVE ENERGY BACK TO A DYING CAMPAIGN

100%

Increase in Conversions MoM

91%

Reduction in Cost Per Conversion

1700%

Increase in Conversions Rate

LEARN MORE

CASE STUDY

Canberra Pest Control

Our Account Revamp Resulted In A 798% Increase In Conversions

91%

Decrease in Cost Per Click

33%

Decrease in Ad Spend

798%

Increase in Conversions

LEARN MORE

WORK WITH AN EXPERIENCED COPYWRITING AGENCY AND SEO SPECIALIST

Our Copywriters, your sales

Not anyone who writes well can be a copywriter. Copywriters have unique skills and traits that are not common to all writers.

At Evolving Digital, we have a dedicated team of copywriters that have the skills required to create engaging content for various marketing needs.


Or copywriters will take the time to get to know the core of your business and establish meaningful relationships that will help them better gauge your needs and wants, as well as your target audience.

As a copywriting service provider, we will weave words in ways that will make your goals come to life.

Our technologically-advanced agency, along with a
diverse team of experts, makes us one of the leading
SEO copywriting service providers in Sydney today.

Choose Evolving Digital for Your
Next Copywriting Project

Work with the best SEO copywriter in Australia today. May it be small business copywriting, press releases, or other digital marketing services, you can guarantee that you will be working with a true professional here.

Our team will provide you with fresh copy for your blogs, articles, websites, and much more. With a dedicated Sydney copywriter, you will be found online by the right people. 

Content Marketing Agency | Content Marketing Plan

SEO COPYWRITING SERVICES FAQs

FREQUENTLY ASKED QUESTIONS

Most people understand that SEO, or search engine optimisation, is a vital component of any online marketing strategy. What many people don’t realise, however, is that SEO and website copywriting are two very different disciplines.

Copywriting is the art of crafting compelling marketing messages, while SEO is focused on optimising website content for search engines .

While both disciplines share common goals, such as attracting traffic and converting leads, they require very different skill sets.

A good Sydney copywriter can make even the most mundane products sound appealing, while a good SEO specialist knows how to tweak titles and meta descriptions to draw clicks from search engine results pages. As a result, it’s essential to choose the right specialist for the job at hand.

Website copywriting and SEO may both be necessary for a successful online presence, but they are not the same thing.

The cost of SEO copywriting services varies depending on the scope and complexity of the project.

For example, a small website might only need a few pages of well-written content, while a large eCommerce site could require hundreds or even thousands of pages.

 

While most copywriting is focused on conversion rather than SEO, it is possible to optimise marketing copy for search engines. This can be achieved by incorporating relevant keywords and phrases into the text, as well as using other SEO best practices such as title tags and meta descriptions. However, it’s important to strike a balance between keyword optimisation and readability, as too much of either can result in a poor user experience.

When it comes to SEO copywriting, quality is more important than quantity. A well-written and informative blog post will do more to improve your website’s ranking than a dozen keyword-stuffed articles. As such, it’s important to focus on creating high-quality content that will appeal to both search engines and human readers.

If you’re not sure where to start, Evolving Digital can help. We offer a range of copywriting and SEO services that can be tailored to your specific needs. Contact us today to learn more about how we can help you achieve your online marketing goals.

The answer to this question is subjective and depends on the goals of the project. However, in general, good copy is well-written and informative, while great copy is compelling, persuasive, and inspires action. Great copywriting goes beyond simply describing a product or service – it should make the reader want to buy your product or learn more about your business.

If you’re looking for copy that will take your business to the next level, Evolving Digital can help. Our team of experienced copywriters can create customised content that is optimised for conversion and SEO.

This is a difficult question to answer, as there are pros and cons to working with a Sydney copywriter or a team of experienced SEO copywriters.

Working with a website copywriting agency gives you access to a team of SEO specialists and copywriters who can handle all aspects of your online marketing, from copywriting and design to SEO, social media and PPC.

Another thing to consider when working with a freelance website copywriter is their SEO knowledge; they may be a killer website copywriter, but if they don’t understand keyword research, strategy and how to get you ranked – what use are they?

With a full-service digital agency, you get an experienced team of marketers who are invested in your SEO success. This is a key point of difference that we offer our copywriting clients. 

EVOLVING DIGITAL IS READY TO
HELP PUSH YOUR BUSINESS INTO 2022

SPEAK TO US TODAY

ABOUT US

We’re not your standard digital marketing agency.

If you’re ready for your business to evolve, you’ve come to the right place

Fix The Photo Award
Evolving Digital Rank Watch Award

WHAT WE DO

RESOURCES

SEO Sydney

SEO Melbourne

SEO Adelaide

SEO Brisbane

SEO Canberra

SEO Hobart

SEO Gold Coast

GET IN TOUCH

SEO Sydney

SEO Melbourne

SEO Adelaide

SEO Brisbane

SEO Canberra

SEO Hobart

SEO Gold Coast

© Copyright 2024 Evolving Digital 

Terms & Conditions

Privacy Policy

Google Rating
5.0
Based on 15 reviews
js_loader