SEO
JUN, 2020 – MAY, 2022
Cosette
370% Increase in Organic Revenue
Branded & Non Branded
Keywords on Page 1.
Increase in Website Visibility
Increase in Organic Revenue
Cosette is an Australian luxury retailer that brings the world’s most loved designer brands directly to fashion lovers across Australia.
Stocking high-end labels such as Chanel, Dior, and Gucci, Cosette is the
go-to destination for certified designer fashion.
Despite having a strong offline customer base and 2 stores in Sydney, the luxury fashion retailer found it hard to establish a strong organic digital presence across Australia. In order to compete with larger, more well-established luxury fashion houses, Cosette needed to increase their online visibility and traffic in order to boost sales and revenue.
The online luxury fashion market is a highly competitive one, with well-established brands such as Net-a-Porter, Matches Fashion, and Mytheresa dominating the space. In order to compete with these giants, Cosette needed to find a way to increase their online visibility and traffic, in order to boost sales and revenue.
We implemented a targeted SEO strategy that would help the luxury retailer to rank for high-value market segment keywords and branded keywords and to improve their organic visibility.
To increase website traffic and conversions, we focused on a wide range of luxury, brand-related keywords. This helped consumers to find and purchase from the site easily while enhancing Cosette's SEO strategy.
We developed Cosette's product pages with value-centric, keyword optimised copy that provided browsers with relevant information on luxury brands and latest product drops.
Just as we started SEO for Cosette, the pandemic brought with it unprecedented challenges, meaning instore sales went to zero, fast. It was a pivotal time for businesses to make the shift online, it also presented unique challenges.
With most other luxury fashion brands responding slowly to changes in online consumer behaviour, with our support, Cosette was positioned to seize the moment.
In order to increase Cosette’s organic reach, we implemented a targeted SEO strategy that would help the luxury retailer to rank for high-value market segment keywords and branded keywords and to improve their organic visibility
To increase website traffic and conversions, we focused on high-volume, luxury brand target keywords. This ensured that browsers searching for any number of high-end designer labels would be able to find and purchase from the site easily.
Not only did SEO increase Cosette’s online sales and organic visibility, but it also helped Cosette future-proof their business, solidifying a strong presence in the search engine landscape.
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