SEO
JAN 2021 – AUG 2021
Pathways Australia
$5,000 Increase in Monthly Traffic Value
Increase in Organic Traffic
Target Keywords on Page 1
Increase in Monthly Traffic Value
Pathways Australia offers the full spectrum of consulting services and professional training courses.
With a strong product-market fit, the only thing holding the business back was its online visibility. The company had a strong website with a wealth of valuable content, but it was not ranking well on search engine results pages (SERPs).
The consulting and professional training industry is a highly competitive training verticle, with big players like Deloitte, PwC, and EY.
With a wealth of high-volume, high-intent keywords to target, the company was ready to capitalise on the traffic potential of SEO.
Pathways Australia needed an SEO strategy to help them Rank higher in SERPs and drive more traffic (and leads) to their website.
The first step was to conduct a full technical analysis of the website to identify any on-site issues that were holding back the site's ranking potential.
We developed an extensive keyword research strategy to identify the best keywords to target for the training courses and industry-relevant queries and terms.
One of the most important aspects of our SEO strategy for Pathways Australia was content. We implemented a blog-post optimisation strategy to ensure the site's blog posts were keyword-optimised and engaging.
We implemented keyword-centric anchor text backlinks to course pages from high-authority websites to generate visibility to Pathways online courses for industry professionals.
After just six months, the company achieved significant results. With a 40% increase in organic traffic and 337 target keywords ranking on page 1 in just 7 months, the company was well on its way to reaching its traffic goals.
Not only did they see a significant increase in traffic, but the company was also generating more than $5,000 in traffic value on average per month.
The SEO strategy we implemented for Pathways Australia led to increased online visibility and a significant uptick in leads and organic traffic. Thanks to our efforts, the company is well-positioned to continue growing its online presence and reach its traffic goals.
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