PPC Advertising
DEC 2018 – MAR 2019
Canberra Pest Control
Increase in Conversions
Decrease in Cost Per Conversion
Reduction in Ad Spend
Canberra Pest Control is an independent pest control company based in Canberra whose primary acquisition strategy is focused on Google Search Ads.
Canberra Pest Control was spending an astounding 25,000 per month on Google Ads; however, the company’s conversion rate was low, and they weren’t generating nearly enough leads to justify the ad spend.
We reviewed historical data and identified the best-performing keywords. We then rebuilt the campaign structure with a core focus on keyword intent to improve quality score and ad relevancy.
We implemented new ad copy at the ad group level to better reflect search queries and service offering.
We rematched ad groups and target keywords with the correct landing page to improve user experience and Google Ads quality score.
➡️ 71 conversions
➡️ Cost per conversion of $295
➡️ 4.8% conversion rate
➡️ $24,000 spent.
➡️ $183 cost per conversion
➡️ 7.5% Conversion rate
➡️ $18,000 spent
➡️ $39 cost per conversion
➡️ 33% conversion rate
➡️ $16,000 spent
➡️ $28 cost per conversion
➡️ 47% conversion rate
➡️ $16,000 spent.
After 4 months of optimising and fine-tuning, we increased Canberra Pest Control’s conversion rate by 798%. Not only that, but we also managed to decrease their cost-per-conversion by 91%. With an abundance of high-quality leads, Canberra Pest Control can now focus on scaling its business without the need to increase its ad spend.
Discover more about our pest control marketing strategies in our industry guide.
If your company is in a similar situation where you’re spending a large amount on Google Ads with little to no return, then don’t hesitate to reach out to us.
ABOUT US
We’re not your standard digital marketing agency.
If you’re ready for your business to evolve, you’ve come to the right place
WHAT WE DO
GET IN TOUCH
© Copyright 2024 Evolving Digital
